Research Catalog

  • IMC, the next generation : five steps for delivering value and measuring returns using marketing communication / Don Schultz, Heidi Schultz.

    • Text
    • New York ; London : McGraw-Hill, c2004.
    • 2004
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 03-2295Offsite
  • IMC, the next generation : five steps for delivering value and measuring returns using marketing communication / Don Schultz, Heidi Schultz.

    • Text
    • 2004
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415 .S3595 2004Off-site
  • Brand babble : sense and nonsense about branding / Don E. Schultz, Heidi Schultz.

    • Text
    • 2004
    • 1 Item
    FormatCall NumberItem Location
    Text HD69.B7 S364 2004gOff-site

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