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Displaying 1-25 of 25 results for author "Boyd, Harper W."
Marketing management casebook. Edited by Harper W. Boyd, Jr. and Robert T. Davis.
- Text
- Homewood, Ill., R. D. Irwin, 1971.
- 1971
- 1 Item
Item details Format Call Number Item Location Text JLE 83-1945|m(SASB) Offsite Marketing research; text and cases [by] Harper W. Boyd, Jr. [and] Ralph Westfall. 3d ed.
- Text
- Homewood, Ill., R. D. Irwin, 1972.
- 1972
- 1 Item
Item details Format Call Number Item Location Text JLE 72-1939 Offsite Marketing management [by] Harper W. Boyd, Jr. [and] William F. Massy.
- Text
- New York, Harcourt Brace Jovanovich [1972]
- 1972
- 1 Item
Item details Format Call Number Item Location Text JLE 72-2533 Offsite Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch. 4th ed.
- Text
- Homewood, Ill. : R. D. Irwin, 1977.
- 1977
- 1 Item
Item details Format Call Number Item Location Text JLE 78-163 Offsite Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.
- Text
- Homewood, Ill. : R.D. Irwin, 1985.
- 1985
- 1 Item
Item details Format Call Number Item Location Text JBF 99-1459 Offsite Marketing management : a strategic approach / Harper W. Boyd, Jr., Orville C. Walker, Jr.
- Text
- Homewood, IL : Irwin, c1990.
- 1990
- 1 Item
Item details Format Call Number Item Location Text JBE 90-1655 Offsite Cases in advertising management [by] Harper W. Boyd, Jr., Vernon Fryburger [and] Ralph Westfall.
- Text
- New York, McGraw-Hill [c1964]
- 1964
- 1 Item
Item details Format Call Number Item Location Text D-15 5988 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Promotion: A behavioral view [by] Harper W. Boyd, Jr. [and] Sidney J. Levy.
- Text
- Englewood Cliffs, N.J., Prentice-Hall [1967]
- 1967
- 1 Item
Item details Format Call Number Item Location Text D-18 3499 no. 1-6 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Contemporary American marketing; readings on the changing market structure, by Harper W. Boyd, Jr., Richard M. Clewett, and Ralph Westfall.
- Text
- Homewood, Ill., R. D. Irwin, 1957.
- 1957
- 1 Item
Item details Format Call Number Item Location Text E-11 112 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Advertising management; selected readings, edited by Harper W. Boyd, Jr. [and] Joseph W. Newman.
- Text
- Homewood, Ill., R.D. Irwin, 1965.
- 1965
- 1 Item
Item details Format Call Number Item Location Text E-12 4897 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Marketing management; cases from the emerging countries, edited by Harper W. Boyd, Jr. [and others]
- Text
- Reading, Mass., Addison-Wesley Pub. Co. [1966]
- 1966
- 1 Item
Item details Format Call Number Item Location Text E-13 796 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.
- Text
- Homewood, Ill. : R. D. Irwin, 1977.
- 1977
- 1 Item
Item details Format Call Number Item Location Text HF5415.2.B65 1977 Off-site Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.
- Text
- Homewood, Ill. : R.D. Irwin, 1981.
- 1981
- 1 Item
Item details Format Call Number Item Location Text HF5415.2 .B65 1981 Off-site Cases in marketing strategy / by Harper W. Boyd, Jr., Richard M. Clewett, and Ralph Westfall.
- Text
- Homewood, Ill. : R.D. Irwin, 1958.
- 1958
- 1 Item
Item details Format Call Number Item Location Text HF5415 .B69 Off-site Contemporary American marketing ; readings on the changing market structure / by Harper W. Boyd, Jr., Richard M. Clewett, and Ralph Westfall.
- Text
- Homewood, Ill. : R. D. Irwin, 1957.
- 1957
- 1 Item
Item details Format Call Number Item Location Text HF5415 .B6933 Off-site Contemporary American marketing ; readings on the changing market structure / Edited by Harper W. Boyd, Jr., and Richard M. Clewett.
- Text
- Homewood, Ill. : R. D. Irwin, 1962.
- 1962
- 1 Item
Item details Format Call Number Item Location Text HF5415 .B6933 1962 Off-site Marketing management; cases from the emerging countries / edited by Harper W. Boyd, Jr. [and others]
- Text
- Reading, Mass. : Addison-Wesley Pub. Co., [1966]
- 1966
- 1 Item
Item details Format Call Number Item Location Text HF5415 .B6934 Off-site Marketing management / [by] Harper W. Boyd, Jr. [and] William F. Massy.
- Text
- New York : Harcourt Brace Jovanovich, [1972]
- 1972
- 1 Item
Item details Format Call Number Item Location Text HF5415.13 .B669 Off-site Marketing research; text and cases / [by] Harper W. Boyd, Jr. [and] Ralph Westfall.
- Text
- Homewood, Ill. : R. D. Irwin, 1972.
- 1972
- 1 Item
Item details Format Call Number Item Location Text HF5415.2 .B65 1972 Off-site Marketing research; text and cases / by Harper W. Boyd, Jr., and Ralph Westfall, with the collaboration of William D. Barclay on the sampling chapters.
- Text
- Homewood, Ill. : R.D. Irwin, 1956.
- 1956
- 1 Item
Item details Format Call Number Item Location Text HF5415.2 .B693 Off-site Marketing research : text and cases / by Harper W. Boyd and Ralph Westfall ; with the collaboration of William D. Barclay on the sampling chapters.
- Text
- Homewood, Ill. : R.D. Irwin, 1964.
- 1964
- 1 Item
Item details Format Call Number Item Location Text HF5415.2 .B693 1964 Off-site Readings in sales management / [by] Harper W. Boyd [and] Robert T. Davis.
- Text
- Homewood, Ill. : R. D. Irwin, 1970.
- 1970
- 1 Item
Item details Format Call Number Item Location Text HF5438 .B7144 Off-site Promotion: A behavioral view / [by] Harper W. Boyd, Jr. [and] Sidney J. Levy.
- Text
- Englewood Cliffs, N.J. : Prentice-Hall, [1967]
- 1967
- 1 Item
Item details Format Call Number Item Location Text HF5821 .B634 Off-site Cases in advertising management / [by] Harper W. Boyd, Jr., Vernon Fryburger [and] Ralph Westfall.
- Text
- New York : McGraw-Hill, [1964], [©1964]
- 1964-1964
- 1 Item
Item details Format Call Number Item Location Text HF5823 .B69 Off-site Marketing management; cases from the emerging countries, edited by Harper W. Boyd, Jr. [and others]
- Text
- Reading, Mass., Addison-Wesley Pub. Co. [1966]
- 1966
- 1 Item
Item details Format Call Number Item Location Text HF5415.B6 Off-site
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