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Displaying 1-5 of 5 results for author "Chattopadhyay, Amitava."
The new emerging market multinationals : four strategies for disrupting markets and building brands / Amitava Chattopadhyay and Rajeev Batra, with Aysegul Ozsomer.
- Text
- New York : McGraw-Hill, c2012.
- 2012
- 1 Item
Item details Format Call Number Item Location Text JBE 16-522 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
The relationship between recall, cognitive responses and advertising effectiveness : effects of delay and context / by Amitava Chattopadhyay and Joseph W. Alba.
- Text
- Cambridge, Mass. : Marketing Science Institute, [1989], ©1989.
- 1989-1989
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.89/103-106 Off-site The new emerging market multinationals : four strategies for disrupting markets and building brands / by Amitava Chattopadhyay and Rajeev Batra, with Aysegul Ozsomer.
- Text
- New York : McGraw-Hill, [2012], ©2012.
- 2012-2012
- 1 Item
Item details Format Call Number Item Location Text HF5415.1255 .C43 2012 Off-site The new emerging market multinationals : four strategies for disrupting markets and building brands / Amitava Chattopadhyay and Rajeev Batra, with Aysegul Ozsomer.
- Text
- New York : McGraw-Hill, c2012.
- 2012
- 1 Item
Item details Format Call Number Item Location Text HF5415.1255 .B397 2012 Off-site The new emerging market multinationals : four strategies for disrupting markets and building brands / Amitava Chattopadhyay and Rajeev Batra with Aysegul Ozsomer.
- Text
- New York, NY : McGraw-Hill, ©2012.
- 2012
- 1 Item
Item details Format Call Number Item Location Text HF5415.1255 .B397 2012 Off-site
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