Research Catalog

  • Branding in action : cases and strategies for profitable brand management / Graham Hankinson and Philippa Cowking.

    • Text
    • London ; New York : McGraw-Hill, c1993.
    • 1993
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 93-3028Offsite
  • The reality of global brands : cases and strategies for successful management of international brands / Graham Hankinson and Philippa Cowking.

    • Text
    • London ; New York : McGraw-Hill, c1996.
    • 1996
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 96-3117Offsite
  • Branding in action : cases and strategies for profitable brand management / Graham Hankinson and Philippa Cowking.

    • Text
    • London ; New York : McGraw-Hill Book Co., [1993], ©1993.
    • 1993-1993
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.13 .H348 1993 Off-site

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