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Displaying 1-3 of 3 results for author "Kopalle, Praveen K."
A dynamic model for decisions about quality, quality claims, advertising expenditures and price / Praveel K. Kopalle.
- Text
- 1992.
- 1992
- 1 Item
Item details Format Call Number Item Location Text LD1237.5D 1992 .K562 Off-site A dynamic model for decisions about quality, quality claims, advertising expenditures and price / Praveel K. Kopalle.
- Text
- 1992.
- 1992
- 1 Item
Item details Format Call Number Item Location Text FC93- 13,636 Off-site Customer expectations management and optimal firm behavior for new products / Praveen K. Kopalle and Donald R. Lehmann.
- Text
- Cambridge, MA (1000 Massachusetts Avenue, Cambridge 02138) : Marketing Science Institute, 2002.
- 2002
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.02/115-117 Off-site
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