Research Catalog

  • The revolution in sales and marketing / Allan J. Magrath.

    • Text
    • New York, NY : American Management Association, c1990.
    • 1990
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 90-1785Offsite
  • How to achieve zero-defect marketing / Allan J. Magrath.

    • Text
    • New York : AMACOM : Distributed by Quality Resources, c1993.
    • 1993
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 93-1786Offsite
  • Marketing strategies for growth in uncertain times / Allan J. Magrath ; foreword by Anthony Rutigliano.

    • Text
    • Lincolnwood, Ill. : NTC Business Books ; Chicago, Ill. : American Marketing Association, c1995.
    • 1995
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 95-1469Offsite
  • The 6 imperatives of marketing : lessons from the world's best companies / Allan J. Magrath.

    • Text
    • New York, NY : American Management Association, [1992], ©1992.
    • 1992-1992
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.122 .M34 1992Off-site
  • A strategic framework for diagnosing manufacturer-reseller conflict / by Allan J. Magrath and Kenneth G. Hardy.

    • Text
    • Cambridge, MA : Marketing Science Institute, [1988], ©1988.
    • 1988-1988
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415 .M31 no.88/100-88/103Off-site
  • The 6 imperatives of marketing : lessons from the world's best companies / Allan J. Magrath.

    • Text
    • 1992
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.122 .M34 1992Off-site

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