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Displaying 1-6 of 6 results for author "Magrath, Allan J."
The revolution in sales and marketing / Allan J. Magrath.
- Text
- New York, NY : American Management Association, c1990.
- 1990
- 1 Item
Item details Format Call Number Item Location Text JBE 90-1785 Offsite How to achieve zero-defect marketing / Allan J. Magrath.
- Text
- New York : AMACOM : Distributed by Quality Resources, c1993.
- 1993
- 1 Item
Item details Format Call Number Item Location Text JBE 93-1786 Offsite Marketing strategies for growth in uncertain times / Allan J. Magrath ; foreword by Anthony Rutigliano.
- Text
- Lincolnwood, Ill. : NTC Business Books ; Chicago, Ill. : American Marketing Association, c1995.
- 1995
- 1 Item
Item details Format Call Number Item Location Text JBE 95-1469 Offsite The 6 imperatives of marketing : lessons from the world's best companies / Allan J. Magrath.
- Text
- New York, NY : American Management Association, [1992], ©1992.
- 1992-1992
- 1 Item
Item details Format Call Number Item Location Text HF5415.122 .M34 1992 Off-site A strategic framework for diagnosing manufacturer-reseller conflict / by Allan J. Magrath and Kenneth G. Hardy.
- Text
- Cambridge, MA : Marketing Science Institute, [1988], ©1988.
- 1988-1988
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.88/100-88/103 Off-site The 6 imperatives of marketing : lessons from the world's best companies / Allan J. Magrath.
- Text
- 1992
- 1 Item
Item details Format Call Number Item Location Text HF5415.122 .M34 1992 Off-site
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