Research Catalog

  • Advertising management : cases and concepts / Charles H. Patti, John H. Murphy.

    • Text
    • Columbus, Ohio : Grid, c1978.
    • 1978
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 79-108Offsite
  • The making of effective advertising / Charles H. Patti, Sandra E. Moriarty.

    • Text
    • Englewood Cliffs, N.J. : Prentice Hall, 1990.
    • 1990
    • 1 Item
    FormatCall NumberItem Location
    Text JBF 90-165Offsite
  • Business-to-business advertising : a marketing management approach / Charles H. Patti, Steven W. Hartley, and Susan L. Kennedy.

    • Text
    • Lincolnwood, Ill. : NTC Business Books, c1991
    • 1991
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 93-1050Offsite
  • Advertising : a decision-making approach / Charles H. Patti, Charles F. Frazer.

    • Text
    • Chicago : Dryden Press, c1988.
    • 1988
    • 1 Item
    FormatCall NumberItem Location
    Text JLF 88-1701Offsite
  • Advertising management : cases and concepts / Charles H. Patti, John H. Murphy.

    • Text
    • 1978
    • 1 Item
    FormatCall NumberItem Location
    Text HF5827 .P37Off-site
    Not available - Please for assistance.

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