Research Catalog

  • Managing customer value : one stage at a time / Dilip Soman, Sara N-Marandi.

    • Text
    • Singapore ; Hackensack, NJ : World Scientific Pub., c2010.
    • 2010
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 10-623Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Transaction decoupling : the effects of price bundling on the decision to consume / Dilip Soman, John T. Gourville.

    • Text
    • Cambridge, Mass. : Marketing Science Institute, [1998], ©1998.
    • 1998-1998
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415 .M31 no.98/131-133Off-site
    Not available - Please for assistance.

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