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Displaying 1-28 of 28 results for author "Zaltman, Gerald."
Creating social change. [Edited by] Gerald Zaltman, Philip Kotler [and] Ira Kaufman.
- Text
- New York, Holt, Rinehart, and Winston [1972]
- 1972
- 1 Item
Item details Format Call Number Item Location Text JLE 73-210 Offsite Not available - Please for assistance.Processes and phenomena of social change [by] Gerald Zaltman and [others]
- Text
- New York, J. Wiley [1973]
- 1973
- 1 Item
Item details Format Call Number Item Location Text JLE 74-523 Offsite Not available - Please for assistance.Innovations and organizations [by] Gerald Zaltman, Robert Duncan [and] Jonny Holbek.
- Text
- New York, Wiley [1973]
- 1973
- 1 Item
Item details Format Call Number Item Location Text JLD 74-1135 Offsite Not available - Please for assistance.Strategies for planned change / Gerald Zaltman, Robert Duncan.
- Text
- New York : Wiley, c1977.
- 1977
- 1 Item
Item details Format Call Number Item Location Text JLE 77-1520 Offsite Not available - Please for assistance.Theory construction in marketing : some thoughts on thinking / Gerald Zaltman, Karen LeMasters, Michael Heffring.
- Text
- New York : Wiley, c1982.
- 1982
- 1 Item
Item details Format Call Number Item Location Text JLE 82-1730|m(SASB) Offsite Not available - Please for assistance.Marketing: contributions from the behavioral sciences.
- Text
- New York, Harcourt, Brace & World [1965]
- 1965
- 1 Item
Item details Format Call Number Item Location Text D-17 4258 no. 1-7 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
How customers think : essential insights into the mind of the market / Gerald Zaltman.
- Text
- Boston, Mass. : Harvard Business School Press, c2003.
- 2003
- 1 Item
Item details Format Call Number Item Location Text JBE 03-939 Offsite Not available - Please for assistance.Marketing metaphoria : what seven deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman.
- Text
- Boston, Mass. : Harvard Business School Press, c2008.
- 2008
- 1 Item
Item details Format Call Number Item Location Text JBE 08-1131 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Assessing progress on meeting MSI priorities : commentary / Gerald Zaltman.
- Text
- Cambridge, MA : Marketing Science Institute, [1991], ©1991.
- 1991-1991
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.91/103-91/107 Off-site Not available - Please for assistance.Theory construction in marketing : some thoughts on thinking / Gerald Zaltman, Karen LeMasters, Michael Heffring.
- Text
- New York : Wiley, [1982], ©1982.
- 1982-1982
- 1 Item
Item details Format Call Number Item Location Text HF5415 .Z264 1982 Off-site Not available - Please for assistance.Processes and phenomena of social change / [by] Gerald Zaltman and [others]
- Text
- New York : J. Wiley, [1973]
- 1973
- 1 Item
Item details Format Call Number Item Location Text HM101 .Z285 Off-site Not available - Please for assistance.Innovations and organizations / [by] Gerald Zaltman, Robert Duncan [and] Jonny Holbek.
- Text
- New York : Wiley, [1973]
- 1973
- 1 Item
Item details Format Call Number Item Location Text HM131 .Z32 Off-site Not available - Please for assistance.Seeing the voice of the customer : the Zaltman metaphor elicitation technique / Gerald Zaltman, Robin A. Higie.
- Text
- Cambridge, Mass. : Marketing Science Institute, 1993.
- 1993
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.93/114-93/117 Off-site Not available - Please for assistance.Consumer behavior : basic findings and management implications / Gerald Zaltman, Melanie Wallendorf.
- Text
- New York : Wiley, c1983.
- 1983
- 1 Item
Item details Format Call Number Item Location Text HF5415.3 .Z28 1983 Off-site Not available - Please for assistance.Strategies for planned change / Gerald Zaltman, Robert Duncan.
- Text
- New York : Wiley, [1977], ©1977.
- 1977-1977
- 1 Item
Item details Format Call Number Item Location Text HM101 .Z287 Off-site Not available - Please for assistance.Marketing: contributions from the behavioral sciences.
- Text
- New York : Harcourt, Brace & World, [1965]
- 1965
- 1 Item
Item details Format Call Number Item Location Text HF5415 .Z14 Off-site Not available - Please for assistance.Marketing research : fundamentals and dynamics / Gerald Zaltman, Philip C. Burger.
- Text
- Hinsdale, Ill. : Dryden Press, [1975], ©1975.
- 1975-1975
- 1 Item
Item details Format Call Number Item Location Text HF5415.2 .Z3 Off-site Not available - Please for assistance.Metatheory and consumer research / [by] Gerald Zaltman, Christian R. A. Pinson [and] Reinhard Angelmar.
- Text
- New York : Holt, Reinhart and Winston, [1973]
- 1973
- 1 Item
Item details Format Call Number Item Location Text HF5415.3 .Z3 Off-site Not available - Please for assistance.Innovations & organizations / Gerald Zaltman, Robert Duncan, and Jonny Holbek.
- Text
- Malabar, Fla. : R.E. Krieger Pub. Co., 1984, ©1973.
- 1984-1973
- 2 Items
Item details Format Call Number Item Location Text HM131 .Z32 1984 Off-site Not available - Please for assistance.Item details Format Call Number Item Location Text HM131 .Z32 1984 Off-site Not available - Please for assistance.Marketing metaphoria : what seven deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman.
- Text
- Boston, Mass. : Harvard Business School Press, [2008], ©2008.
- 2008-2008
- 1 Item
Item details Format Call Number Item Location Text HF5415.32 .Z353 2008 Off-site Not available - Please for assistance.The Use of market research : an exploratory study of manager and researcher perspectives / by Gerald Zaltman and Rohit Deshpande.
- Text
- Cambridge, Mass. (1000 Mass Ave., Cambridge, Mass. 02138) : Marketing Science Institute, [1980], ©1980.
- 1980-1980
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.80/115-80/116 Off-site Not available - Please for assistance.The use of developmental and evaluative market research / by Gerald Zaltman.
- Text
- Cambridge, MA : Marketing Science Institute, [1989], ©1989.
- 1989-1989
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no. 89/107-109 Off-site Not available - Please for assistance.Metatheory and consumer research [by] Gerald Zaltman, Christian R.A. Pinson [and] Reinhard Angelmar.
- Text
- Hinsdale, Ill., Dryden Pr. [1973]
- 1973
- 1 Item
Item details Format Call Number Item Location Text HF5415.3.Z3 1973 Off-site Not available - Please for assistance.Processes and phenomena of social change [by] Gerald Zaltman and [others]
- Text
- New York, J. Wiley [1973]
- 1973
- 1 Item
Item details Format Call Number Item Location Text HM101.Z19 Off-site Not available - Please for assistance.Innovations and organizations [by] Gerald Zaltman, Robert Duncan [and] Jonny Holbek.
- Text
- New York, Wiley [1973]
- 1973
- 1 Item
Item details Format Call Number Item Location Text HM131.Z2 Off-site Not available - Please for assistance.Strategies for planned change / Gerald Zaltman, Robert Duncan.
- Text
- New York : Wiley, c1977.
- 1977
- 1 Item
Item details Format Call Number Item Location Text HM101.Z287 Off-site Not available - Please for assistance.Processes and phenomena of social change [by] Gerald Zaltman and [others].
- Text
- New York, J. Wiley [1973]
- 1973
- 1 Item
Item details Format Call Number Item Location Text HM101.Z19 Off-site Not available - Please for assistance.Strategies for planned change / Gerald Zaltman, Robert Duncan.
- Text
- New York : Wiley, ©1977.
- 1977
- 1 Item
Item details Format Call Number Item Location Text HM101.Z287 Off-site Not available - Please for assistance.
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