Research Catalog

  • The new advertising : branding, content, and consumer relationships in the data-driven social media era / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.

    • Text
    • Santa Barbara, California : Praeger, An Imprint of ABC-CLIO, LLC, [2016]
    • 2016
    • 2 Items
    FormatCall NumberItem Location
    Text HF5823 .N4475 2016 vol.2Off-site
    Not available - Please for assistance.
    FormatCall NumberItem Location
    Text HF5823 .N4475 2016 vol.1Off-site
    Not available - Please for assistance.
  • Handbook of research on effective advertising strategies in the social media age / Nurdan Oncel Taskiran, Recep Yilmaz, editors.

    • Text
    • Hershey, PA : Business Science Reference, [2015]
    • 2015
    • 1 Item
    FormatCall NumberItem Location
    Text HF6146.I58H365 2015Off-site
    Not available - Please for assistance.
  • The new advertising : branding, content, and consumer relationships in the data-driven social media era / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.

    • Text
    • Santa Barbara, California : Praeger, An Imprint of ABC-CLIO, LLC, [2016]
    • 2016
    • 1 Item
    FormatCall NumberItem Location
    Text HF5823 .N4475 2016 vol.1Off-site
    Not available - Please for assistance.
  • Understanding sponsored search : core elements of keyword advertising / Jim Jansen.

    • Text
    • Cambridge ; New York : Cambridge University Press, ©2011.
    • 2011
    • 1 Item
    FormatCall NumberItem Location
    Text HF6146.I58 J37 2011Off-site
    Not available - Please for assistance.
  • Programmatic advertising : the successful transformation to automated, data-driven marketing in real-time / Oliver Busch, editor.

    • Text
    • Cham : Springer Verlag, [2016]
    • 2016-2016
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415 .P764 2016Off-site
    Not available - Please for assistance.
  • Handbook of research on effective advertising strategies in the social media age / Nurdan Oncel Taskiran, Recep Yilmaz, editors.

    • Text
    • Hershey, PA : Business Science Reference, [2015]
    • 2015
    • 1 Item
    FormatCall NumberItem Location
    Text HF6146.I58 H365 2015Off-site
    Not available - Please for assistance.

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