Research Catalog

  • Generation X : the young adult market / by Susan Mitchell.

    • Text
    • Ithaca, N.Y. : New Strategist Publications, c1999.
    • 1999
    • 1 Item
    FormatCall NumberItem Location
    Text JBF 02-273Offsite
  • Generation X : Americans aged 18 to 34 / by Susan Mitchell.

    • Text
    • Ithaca, N.Y. : New Strategist Publications, c2001.
    • 2001
    • 1 Item
    FormatCall NumberItem Location
    Text JBF 05-202Offsite
  • Playboys in paradise : masculinity, youth and leisure-style in modern America / Bill Osgerby.

    • Text
    • Oxford ; New York : Berg, 2001.
    • 2001
    • 1 Item
    FormatCall NumberItem Location
    Text JFE 02-5535Schwarzman Building - Main Reading Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Consuming youth : vampires, cyborgs, and the culture of consumption / Rob Latham.

    • Text
    • Chicago : University of Chicago Press, 2002.
    • 2002
    • 1 Item
    FormatCall NumberItem Location
    Text JFE 02-12401Schwarzman Building - Main Reading Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Von Werbung umnebelt-- Jugend und Werbung : die "dynamischen Einsteiger" der jungen Generation als Zielgruppe der Wirtschaftswerbung / Günter Beaugrand.

    • Text
    • Münichen : Bardtenschlager Verlag, c1982.
    • 1982
    • 1 Item
    FormatCall NumberItem Location
    Text JAX B-21084Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Generation X : Americans born 1965 to 1976 / by the New Strategist editors.

    • Text
    • Ithaca, N.Y. : New Strategist Publications, c2004.
    • 2004
    • 1 Item
    FormatCall NumberItem Location
    Text JBF 09-644Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Mind your x's and y's : satisfying the 10 cravings of a new generation of consumers / Lisa Johnson ; with Cheri Hanson.

    • Text
    • New York : Free Press, c2006.
    • 2006
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 17-683Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Generation X : Americans born 1965 to 1976 / by the New Strategist editors.

    • Text
    • Ithaca, N.Y. : New Strategist Publications, c2006.
    • 2006
    • 1 Item
    FormatCall NumberItem Location
    Text JBF 10-730Schwarzman Building - Main Reading Room 315
    Not available - Please for assistance.
  • The Millennials : Americans born 1977 to 1994 / by the New Strategist editors.

    • Text
    • Ithaca, N.Y. : New Strategist Publications, c2006.
    • 2006
    • 1 Item
    FormatCall NumberItem Location
    Text JBF 12-52Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Generation X : Americans born 1965 to 1976 / by the New Strategist editors.

    • Text
    • Ithaca : New Strategist Pub., 2009.
    • 2009
    • 1 Item
    FormatCall NumberItem Location
    Text JBF 13-18Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • The Millennials : Americans born 1977 to 1994 / by the New Strategist editors.

    • Text
    • Ithaca, N.Y. : New Strategist Publications, c2012.
    • 2012
    • 1 Item
    FormatCall NumberItem Location
    Text JBF 15-274Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • How cool brands stay hot : branding to Generation Y / Joeri Van den Bergh and Mattias Behrer.

    • Text
    • London ; Philadelphia : Kogan Page, 2013.
    • 2013
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 18-374Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Consuming Youth [electronic resource] : Vampires, Cyborgs, and the Culture of Consumption / Robert Latham.

    • Text
    • Chicago : University of Chicago Press, [2007]
    • 2007-2002
    • 2 Resources

    Available Online

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  • Marketing to the 90s generation : global data on society, consumption, and identity / Anders Parment.

    • Text
    • New York, NY : Palgrave Macmillan, 2014.
    • 2014
    • 1 Item
    FormatCall NumberItem Location
    Text *R-SIBL HF5415.332.Y66 .P37Check with Staff

    Available - Can be used on site. Please visit New York Public Library - Check with Staff to submit a request in person.

  • The millennials : Americans born 1977 to 1994 / by the New Strategist editors.

    • Text
    • Amityville, New York : New Strategist Press, [2015]
    • 2015
    • 1 Item
    FormatCall NumberItem Location
    Text *R-SIBL HQ796 .M4797 2015Check with Staff

    Available - Can be used on site. Please visit New York Public Library - Check with Staff to submit a request in person.

  • How cool brands stay hot : branding to generation Y and Z / Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire.

    • Text
    • London ; Philadephia, PA : Kogan Page, 2016.
    • 2016
    • 2 Items
    FormatCall NumberItem Location
    Text Check with Staff
    Not available - Please for assistance.
    FormatCall NumberItem Location
    Text *R-SIBL HF5415.332.Y66 .B47Check with Staff

    Available - Can be used on site. Please visit New York Public Library - Check with Staff to submit a request in person.

  • Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail / Kit Yarrow, Jayne O'Donnell.

    • Text
    • San Francisco : Jossey-Bass, A Wiley Imprint, 2009.
    • 2009
    • 1 Item
    FormatCall NumberItem Location
    Text *R-SIBL HF5415.332.Y66 37 1st ed. (2009)Check with Staff

    Available - Can be used on site. Please visit New York Public Library - Check with Staff to submit a request in person.

  • Millennials with kids : marketing to this powerful and surprisingly different generation of parents / Jeff Fromm and Marissa Vidler.

    • Text
    • New York, NY : AMACOM, American Management Association, [2015]
    • 2015
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 18-405Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Zhongguo 80 hou shi Riben jing ji de jiu shi zhu / Yuantian Yaoping, Yu Lian zhu ; Zhao Yifan yi.

    • Text
    • Xi'an Shi : Shanxi shi fan da xue chu ban zong she you xian gong si, 2012.
    • 2012
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.332.Y66 H3712 2012Off-site
  • The stuff you can't bottle : advertising for the global youth market / by King Adz.

    • Text
    • London : Thames & Hudson, 2013.
    • 2013
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.332.Y66 A39 2013gOff-site
  • Generation Y : shopping and entertainment in the digital age / M. Leanne Lachman and Deborah L. Brett.

    • Text
    • Washington, DC : Urban Land Institute, [2013], ©2013.
    • 2013-2013
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.332.Y66 L33 2013gOff-site
  • Marketing to the 90s generation : global data on society, consumption, and identity / Anders Parment.

    • Text
    • New York, NY : Palgrave Macmillan, 2014.
    • 2014
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.332.Y66 P37 2014Off-site
  • Generation X : The young adult market / by Susan Mitchell.

    • Text
    • Ithaca, N.Y. : New Strategist Publications, [1999], ©1999.
    • 1999-1999
    • 1 Item
    FormatCall NumberItem Location
    Text HC110.C6 M544 1999Off-site
  • Generation X : Americans aged 18 to 34 / by Susan Mitchell.

    • Text
    • Ithaca, N.Y. : New Strategist Publications, [2001], ©2001.
    • 2001-2001
    • 1 Item
    FormatCall NumberItem Location
    Text HC110.C6 M5436 2001gOff-site
  • Generation X : Americans born 1965 to 1976 / by the New Strategist editors.

    • Text
    • Ithaca, N.Y. : New Strategist Publications, [2004], ©2004.
    • 2004-2004
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.33.U6 G462 2004gOff-site
  • Mind your x's and y's : satisfying the 10 cravings of a new generation of consumers / Lisa Johnson ; with Cheri Hanson.

    • Text
    • New York : Free Press, [2006], ©2006.
    • 2006-2006
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.32 .J64 2006gOff-site
  • Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail / Kit Yarrow, Jayne O'Donnell.

    • Text
    • San Francisco : Jossey-Bass, c2009.
    • 2009
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.332.Y66 Y37 2009Off-site
  • Generation Y in consumer and labour markets / Anders Parment.

    • Text
    • New York : Routledge, 2012.
    • 2012
    • 1 Item
    FormatCall NumberItem Location
    Text HQ799.5 .P37 2012Off-site
  • Young consumers' credit based lifestyles and payment problems / Anna-Riitta Lehtinen, Johann Lekinen (National Consumer Research Centre, Finland).

    • Text
    • Copenhagen : Nordic Council of Ministers, 2005.
    • 2005
    • 1 Item
    FormatCall NumberItem Location
    Text HF5115.33.S34 L45 2005Off-site
  • The Millennials : Americans Born 1977 to 1994 / by the New Strategist editors.

    • Text
    • Ithaca : New Strategist Pub., 2009.
    • 2009
    • 1 Item
    FormatCall NumberItem Location
    Text HC110.C6 .M479 2009Off-site
  • Consumi di giovani adulti catanesi : instabilità del lavoro e razionalità delle decisioni di acquisto / Rosy Musumeci.

    • Text
    • Roma : Aracne, 2011.
    • 2011
    • 1 Item
    FormatCall NumberItem Location
    Text HQ799.I82 C386 2011Off-site
  • Milleniŏl-Z-sedae t'ŭrendŭ 2021 : kungnae yuil 20-tae chŏnmun yŏn'guso ŭi K'orona-19 ihu MZ-sedae kwanch'algi / Taehak Naeil 20-tae Yŏn'guso chiŭm.

    • Text
    • Kyŏnggi-do Koyang-si : Wijŭdŏm Hausŭ, 2020.
    • 2020
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.332.Y66 M56 2020Off-site
    Not available - Please for assistance.
  • Generation X : Americans born 1965 to 1976 / by the New Strategist editors.

    • Text
    • Ithaca, N.Y. : New Strategist Publications, c2006.
    • 2006
    • 1 Item
    FormatCall NumberItem Location
    Text HC110.C6 G46 2006Off-site
  • Strategii ėkonomicheskogo povedenii︠a︡ rossiĭskoĭ molodezhi / A.A. Maksimenko.

    • Text
    • Kostroma : KGU im. N.A. Nekrasova, 2006.
    • 2006
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.33.R8 M347 2006Off-site
  • How cool brands stay hot : branding to generation Y / Joeri Van den Bergh, Mattias Behrer.

    • Text
    • London ; Philadelphia : Kogan Page, c2011.
    • 2011
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.332.Y66 B47 2011Off-site
  • The stuff you can't bottle : advertising for the global youth market / by King Adz.

    • Text
    • London : Thames & Hudson, 2013.
    • 2013
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.32 .A39 2013Off-site
  • How cool brands stay hot : branding to generation Y and Z / Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire.

    • Text
    • London : Kogan Page, 2016.
    • 2016
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.332.Y66 B47 2016Off-site
  • Milleniŏl-Z-sedae t'ŭrendŭ 2021 : kungnae yuil 20-tae chŏnmun yŏn'guso ŭi K'orona-19 ihu MZ-sedae kwanch'algi / Taehak Naeil 20-tae Yŏn'guso chiŭm.

    • Text
    • Kyŏnggi-do Koyang-si : Wijŭdŏm Hausŭ, 2020.
    • 2020
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.332.Y66 M56 2020Off-site
    Not available - Please for assistance.
  • Generation X : Americans born 1965 to 1976 / by the New Strategist editors.

    • Text
    • Ithaca, N.Y. : New Strategist Publications, c2006.
    • 2006
    • 1 Item
    FormatCall NumberItem Location
    Text HC110.C6 G46 2006Off-site
  • How cool brands stay hot : branding to generation Y / Joeri Van den Bergh, Mattias Behrer.

    • Text
    • London ; Philadelphia : Kogan Page, c2011.
    • 2011
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.332.Y66 B47 2011Off-site
  • The stuff you can't bottle : advertising for the global youth market / by King Adz.

    • Text
    • London : Thames & Hudson, 2013.
    • 2013
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.32 .A39 2013Off-site

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