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Displaying 1-3 of 3 results for author "Shocker, Allan D."
Brand equity : a perspective on its meaning and measurement / Rajendra K. Srivastava, Allan D. Shocker.
- Text
- Cambridge, Mass. : Marketing Science Institute, [1991], ©1991.
- 1991-1991
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.91/122-91/124 Off-site Identifying competitive product-market boundaries : strategic and analytical issues / George S. Day and Allan D. Shocker.
- Text
- Cambridge, Mass. : Marketing Science Institute, 1976.
- 1976
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.76-110-76-112 Off-site Analytic approaches to product and marketing planning : proceedings of workshop / cosponsored by American Marketing Association, Marketing Science Institute, and University of Pittsburgh, Graduate School of Business ; edited by Allan D. Shocker.
- Text
- Cambridge, Mass. (14 Story St., Cambridge 02138) : MSI, 1979.
- 1979
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.79-100-79-104 Off-site
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