Research Catalog

  • Market segmentation [by] Ronald E. Frank, William F. Massey [and] Yoram Wind.

    • Text
    • Englewood Cliffs, N.J., Prentice-Hall [1972]
    • 1972
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 72-1797Offsite
  • Organizational buying behavior [by] Frederick E. Webster, Jr. [and] Yoram Wind.

    • Text
    • Englewood Cliffs, N.J., Prentice-Hall [1972]
    • 1972
    • 1 Item
    FormatCall NumberItem Location
    Text JLD 72-3701Offsite
  • Multiattribute decisions in marketing: a measurement approach [by] Paul E. Green [and] Yoram Wind. With contributions by J. Douglas Carroll.

    • Text
    • Hinsdale, Ill., Dryden Press [c1973]
    • 1973
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 75-10Offsite
  • New-product forecasting : models and applications / edited by Yoram Wind, Vijay Mahajan, Richard N. Cardozo.

    • Text
    • Lexington, Mass. : Lexington Books, c1981.
    • 1981
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 81-2003Offsite
  • Innovation diffusion models of new product acceptance / edited by Vijay Mahajan, Yoram Wind.

    • Text
    • Cambridge, Mass. : Ballinger, 1986.
    • 1986
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 86-3235Offsite
  • Industrial buying and creative marketing [by] Patrick J. Robinson and Charles W. Faris. With contributions by Yoram Wind.

    • Text
    • Boston, Allyn & Bacon [1967]
    • 1967
    • 1 Item
    FormatCall NumberItem Location
    Text E-13 2917Schwarzman Building - Main Reading Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Advertising measurement and decision making [by] Homer M. Dalbey, Irwin Gross, and Yoram Wind. Edited and directed by Patrick J. Robinson.

    • Text
    • Boston, Allyn & Bacon [1968]
    • 1968
    • 1 Item
    FormatCall NumberItem Location
    Text E-13 5692Schwarzman Building - Main Reading Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Leveraging Japan : marketing to the new Asia / George Fields, Hotaka Katahira, Jerry Wind with Robert E. Gunther.

    • Text
    • San Francisco : Jossey-Bass, c2000.
    • 2000
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 00-311Offsite
  • Competing in a flat world : building enterprises for a borderless world / Victor K. Fung, William K. Fung, and Yoram (Jerry) Wind.

    • Text
    • Upper Saddle River, N.J. : Wharton School Pub., 2008, c2007.
    • 2008
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 12-214Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • New product models : practice, shortcomings, and desired improvements / Vijay Mahajan, Jerry Wind.

    • Text
    • Cambridge, MA : Marketing Science Institute, 1991.
    • 1991
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415 .M31 no.91/125-91/128Off-site
  • New-product forecasting : models and applications / edited by Yoram Wind, Vijay Mahajan, Richard N. Cardozo.

    • Text
    • Lexington, Mass. : Lexington Books, c1981.
    • 1981
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.153 .N48Off-site
  • Industrial buying and creative marketing / [by] Patrick J. Robinson and Charles W. Faris. With contributions by Yoram Wind.

    • Text
    • Boston : Allyn & Bacon, [1967]
    • 1967
    • 1 Item
    FormatCall NumberItem Location
    Text HD52.5 .R6Off-site
  • New-product diffusion models / edited by Vijay Mahajan, Eitan Muller, Yoram Wind.

    • Text
    • Boston : Kluwer Academic, [2000], ©2000.
    • 2000-2000
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.153 .N477 2000 bookOff-site
  • Competing in a flat world : building enterprises for a borderless world / Victor K. Fung, William K. Fung, and Yoram (Jerry) Wind.

    • Text
    • Upper Saddle River, N.J. : Wharton School Pub., [2008], ©2008.
    • 2008-2008
    • 2 Items
    FormatCall NumberItem Location
    Text Off-site
    Not available - Please for assistance.
    FormatCall NumberItem Location
    Text HD38.5 .F86 2008Off-site
  • The network challenge : strategy, profit, and risk in an interlinked world / Paul R. Kleindorfer, Yoram (Jerry) Wind ; with Robert E. Gunther.

    • Text
    • Upper Saddle River, N.J. : Wharton School Pub., [2009], ©2009.
    • 2009-2009
    • 1 Item
    FormatCall NumberItem Location
    Text HD69.S8 K54 2009Off-site
  • New-product forecasting : models and applications / edited by Yoram Wind, Vijay Mahajan, Richard N. Cardozo.

    • Text
    • 1981
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.153.N48Off-site

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