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Displaying 1-7 of 7 results for author "Wittink, Dick R."
Proceedings of the First ORSA/TIMS Special Interest Conference on Market Measurement and Analysis / edited by David B. Montgomery and Dick R. Wittink.
- Text
- Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute, 1980.
- 1980
- 1 Item
Item details Format Call Number Item Location Text JLF 88-1935 Offsite The impact of business objectives and the time horizon of performance evaluation on pricing behavior / Sev K. Keil, David Reibstein, and Dick R. Wittink.
- Text
- Cambridge, MA : Marketing Science Institute, 2001.
- 2001
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.01/117-121 Off-site Flexible decomposition of price promotion effects using store-level scanner data / Harald J. van Heerde, Peter S.H. Leeflang, and Dick R. Wittink.
- Text
- Cambridge, MA : Marketing Science Institute, [2002], ©2002.
- 2002-2002
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.02/105-107 Off-site The brand switching fraction of promotion effects : unit sales versus elasticity decompoositions / Harald J. van Heerde, Sachin Gupta, and Dick R. Wittink.
- Text
- Cambridge, MA (1000 Massachusetts Avenue, Cambridge 02138) : Marketing Science Institute, 2002.
- 2002
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.02/115-117 Off-site Proceedings of the First ORSA/TIMS Special Interest Conference on Market Measurement and Analysis / edited by David B. Montgomery and Dick R. Wittink.
- Text
- Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute, 1980.
- 1980
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.80/104-80/105 Off-site Proceedings of the First ORSA/TIMS Special Interest Conference on Market Measurement and Analysis / edited by David B. Montgomery and Dick R. Wittink.
- Text
- 1980
- 1 Item
Item details Format Call Number Item Location Text HF5411.O77 1979 Off-site Proceedings of the First ORSA/TIMS Special Interest Conference on Market Measurement and Analysis / edited by David B. Montgomery and Dick R. Wittink.
- Text
- Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute, 1980.
- 1980
- 1 Item
Item details Format Call Number Item Location Text HF5411 .O77 1979 Off-site
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