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  • Advertising and the public interest; a staff report to the Federal Trade Commission, by John A. Howard and James Hulbert.

    • Text
    • Chicago, Crain Communications [1973]
    • 1973
    • 1 Item
    FormatCall NumberItem Location
    Text JLF 74-409Offsite

  • Consumer behavior in marketing strategy / John A. Howard.

    • Text
    • Englewood Cliffs, NJ : Prentice Hall, c1989.
    • 1989
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 89-740Offsite

  • Marketing: executive and buyer behavior.

    • Text
    • New York, Columbia University Press, 1963.
    • 1963
    • 1 Item
    FormatCall NumberItem Location
    Text D-14 6022Schwarzman Building - Main Reading Room 315
    Request for On-site UseRequest Scan

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Marketing theory [by] John A. Howard.

    • Text
    • Boston, Allyn and Bacon, 1965.
    • 1965
    • 1 Item
    FormatCall NumberItem Location
    Text D-16 4725Schwarzman Building - Main Reading Room 315
    Request for On-site UseRequest Scan

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • The theory of buyer behavior [by] John A. Howard and Jagdish N. Sheth.

    • Text
    • New York, Wiley [1969]
    • 1969
    • 1 Item
    FormatCall NumberItem Location
    Text D-19 8817Schwarzman Building - Main Reading Room 315
    Request for On-site UseRequest Scan

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Marketing management; analysis and decision.

    • Text
    • Homewood, Ill., R. D. Irwin, 1957.
    • 1957
    • 1 Item
    FormatCall NumberItem Location
    Text E-10 3408Schwarzman Building - Main Reading Room 315
    Request for On-site UseRequest Scan

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Advertising and the public interest ; a staff report to the Federal Trade Commission / by John A. Howard and James Hulbert.

    • Text
    • Chicago : Crain Communications, 1973.
    • 1973
    • 1 Item
    FormatCall NumberItem Location
    Text HF5813.U6 H65 1973bOff-site

  • Consumer behavior in marketing strategy / John A. Howard.

    • Text
    • Englewood Cliffs, NJ : Prentice Hall, [1989], ©1989.
    • 1989-1989
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.32 .H68 1989Off-site

  • Marketing management; operating, strategic, and administrative / [by] John A. Howard.

    • Text
    • Homewood, Ill. : R. D. Irwin, 1973.
    • 1973
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415 .H79 1973Off-site

  • Marketing management ; analysis and decision.

    • Text
    • Homewood, Ill. : R. D. Irwin, 1957.
    • 1957
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415 .H83Off-site

  • Marketing: executive and buyer behavior.

    • Text
    • New York : Columbia University Press, 1963.
    • 1963
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415 .H833Off-site

  • Marketing theory / [by] John A. Howard.

    • Text
    • Boston : Allyn and Bacon, 1965.
    • 1965
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415 .H834Off-site

  • Teacher's manual and cases for marketing management ; analysis and planning / Prepared by John A. Howard and Jagdish N. Sheth.

    • Text
    • Homewood, Ill. : Irwin, 1964.
    • 1964
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.1 .H83Off-site

  • Consumer behavior : application of theory / John A. Howard.

    • Text
    • New York : McGraw-Hill, [1977], ©1977.
    • 1977-1977
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.3 .H67Off-site

  • The theory of buyer behavior / [by] John A. Howard and Jagdish N. Sheth.

    • Text
    • New York : Wiley, [1969]
    • 1969
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.3 .H68 c.2Off-site

  • Developing theory for policy decisions.

    • Text
    • New York : Columbia University, Graduate School of Business, 1975.
    • 1975
    • 1 Item
    FormatCall NumberItem Location
    Text HB31 .C63 no.105-114Off-site

  • Progress in modeling extensive problem solving : consumer acceptance of innovation / by John A. Howard.

    • Text
    • New York : Graduate School of Business, Columbia University, 1978.
    • 1978
    • 1 Item
    FormatCall NumberItem Location
    Text HB31 .C63 no.131A-149AOff-site

  • The theory of buyer behavior [by] John A. Howard and Jagdish N. Sheth.

    • Text
    • New York, Wiley [1969]
    • 1969
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.3 .H68Off-site

  • Marketing: executive and buyer behavior.

    • Text
    • New York, Columbia University Press, 1963.
    • 1963
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.H83Off-site

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