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Displaying 1-31 of 31 results for author "Association of National Advertisers."
Effective marketing management; planning and control systems for making better and faster marketing decisions, by F. Beaven Ennis.
- Text
- [New York] Association of National Advertisers [1973]
- 1973
- 1 Item
Item details Format Call Number Item Location Text JLF 74-434|m(SASB) Offsite Management of the new product function : a guidebook.
- Text
- New York, N.Y. (144 E. 44th St., New York 10017) : Association of National Advertisers, c1980.
- 1980
- 1 Item
Item details Format Call Number Item Location Text JLF 82-13 Offsite Organizing for marketing/advertising success in a changing business environment / by Victor P. Buell.
- Text
- New York, N.Y. (155 East 44th St., New York 10017) : Association of National Advertisers, c1982.
- 1982
- 1 Item
Item details Format Call Number Item Location Text JLF 84-1425 Offsite Current advertiser practices in compensating their advertising agencies.
- Text
- New York, N.Y. (155 East 44th St., New York 10017) : Association of National Advertisers, c1983.
- 1983
- 1 Item
Item details Format Call Number Item Location Text JLF 85-1577 Offsite Return on advertising investment [microform]
- Text
- New York : Association of National Advertisers, [1979?]
- 1979
Current company practices in the use of corporate advertising.
- Text
- New York, N.Y. : Association of National Advertisers, 1975-1989.
- 1975-1989
- 1 Item
Item details Format Call Number Item Location Text JBM 92-107 1986-1988 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Current advertiser practices in compensating their advertising agencies, 1986.
- Text
- New York, N.Y. (155 East 44th St., New york 10017) : Association of National Advertisers, c1986.
- 1986
- 1 Item
Item details Format Call Number Item Location Text JBF 92-394 Offsite Business to business communications handbook / Fred R. Messner.
- Text
- Lincolnwood, Ill : NTC Business books in conjuction with the Association of National Advertisers, c1992.
- 1992
- 1 Item
Item details Format Call Number Item Location Text JBF 00-238 Offsite Corporate advertising practices.
- Text
- New York, NY : Association of National Advertisers, 1990-
- 1990-present
- 1 Item
Item details Format Call Number Item Location Text JBM 92-1047 1991 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Co-op advertising / Bob Houk.
- Text
- Lincolnwood, Ill., USA : NTC Business Books, c1995.
- 1995
- 1 Item
Item details Format Call Number Item Location Text JBE 95-1701 Offsite Has business the right to live? The application of public relations in a changing world. An address delivered before the Association of National Advertisers, Hot Springs, Va.
- Text
- [New York, Institute of Public Relations] 1937.
- 1937
- 1 Item
Item details Format Call Number Item Location Text D-13 3284 no. 1-6 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Management & advertising problems in the advertiser-agency relationship; a study conducted for the Association of National Advertisers.
- Text
- [New York] Association of National Advertisers [1965]
- 1965
- 1 Item
Item details Format Call Number Item Location Text E-12 6880 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
The advertising industry; agency services, working relationships, compensation methods; a study, commissioned by the Association of National Advertisers, to provide a comprehensive and objective analysis of the services provided by modern advertising agencies, the working relationships among advertisers, agencies and advertising media, and of advertising agency compensation methods, by Albert W. Frey and Kenneth R. Davis.
- Text
- New York, Association of National Advertisers, c1958.
- 1958
- 1 Item
Item details Format Call Number Item Location Text F-10 2421 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
An analytical approach to advertising expenditure strategy, by Robert S. Weinberg.
- Text
- New York, Association of National Advertisers inc., [1960]
- 1960
- 1 Item
Item details Format Call Number Item Location Text F-10 5610 no. 2-7 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
The development of criteria for the educational evaluation of advertising material used by home economics workers, by Saidee E. Stark ...
- Text
- New York city, The Association of national advertisers, inc., 1930.
- 1930
- 1 Item
Item details Format Call Number Item Location Text VSD (Stark, S. E. Development of criteria for the educational evaluation of advertising material used by home economics workers) Offsite An analysis of a report called "Advertising agency compensation in relation to the total cost of advertising," by Albert E. Haase.
- Text
- [New York, Association of National Advertisers, Inc., 1933]
- 1933
- 1 Item
Item details Format Call Number Item Location Text TB p.v. 844 no. 1-4 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Measuring brand communication ROI / Don E. Schultz & Jeffrey S. Walters.
- Text
- New York, NY : Association of National Advertisers, c1997.
- 1997
- 2 Items
Item details Format Call Number Item Location Text *WSE-1361 [Computer disk] Offsite Item details Format Call Number Item Location Text JBF 00-1121 [Text] Offsite Two timely talks addressed to American business leaders .. [microform]
- Text
- [New York, Assoc. of National Advertisers, 1945]
- 1945
- 1 Item
Item details Format Call Number Item Location Text *ZT-TM p.v. 184-191 Offsite Trends in agency compensation.
- Text
- New York, NY : Association of National Advertisers, Inc., c1992-
- 1992-present
- 4 Items
Item details Format Call Number Item Location Text JBM 02-823 ed. 12 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Item details Format Call Number Item Location Text JBM 02-823 ed. 13 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Item details Format Call Number Item Location Text JBM 02-823 ed. 14 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Vertical cooperative advertising, by Lawrence Campbell Lockley ... a study undertaken at the suggestion of and in conjunction with the Association of national advertisers, inc.
- Text
- New York, London : McGraw-Hill book company, inc., 1931.
- 1931
- 1 Item
Item details Format Call Number Item Location Text TW (Lockley, L. Vertical cooperative advertising ... . 1931) Offsite Current company practices in the use of corporate advertising : [1981 survey report.]
- Text
- New York, N.Y. : Association of National Advertisers, 1982.
- 1982
- 1 Item
Item details Format Call Number Item Location Text HF5815.U5 C87 1982 Off-site The development of criteria for the educational evaluation of advertising material used by home economics workers / by Saidee E. Stark ...
- Text
- New York city : The Association of national advertisers, inc., 1930.
- 1930
- 1 Item
Item details Format Call Number Item Location Text 378.7CXO St23 Off-site Measuring brand communication ROI / Don E. Schultz & Jeffrey S. Walters.
- Text
- New York, NY : Association of National Advertisers, [1997], ©1997.
- 1997-1997
- 1 Item
Item details Format Call Number Item Location Text HF5415.13 .S385 1997g book & computer disk Off-site Study on organization of the advertising function / by McKinsey & Company, management consultants, for the Association of National Advertisers, inc.
- Text
- New York, 1946.
- 1946
- 1 Item
Item details Format Call Number Item Location Text 253 M216 Off-site Vertical cooperative advertising / by Lawrence Campbell Lockley ... a study undertaken at the suggestion of and in conjunction with the Association of national advertisers, inc.
- Text
- New York ; London : McGraw-Hill book company, inc., 1931.
- 1931
- 1 Item
Item details Format Call Number Item Location Text 253 L81 Off-site The management of the marketing function ; a series of essays.
- Text
- [New York] : Association of National Advertisers, [1966]
- 1966
- 1 Item
Item details Format Call Number Item Location Text HF5415.1 .EL24 Off-site Effective marketing management ; planning and control systems for making better and faster marketing decisions / by F. Beaven Ennis.
- Text
- [New York] : Association of National Advertisers, [1973]
- 1973
- 1 Item
Item details Format Call Number Item Location Text HF5415.13 .E55 Off-site Management & advertising problems in the advertiser-agency relationship / a study conducted for the Association of National Advertisers.
- Text
- [New York] : Association of National Advertisers, [1965]
- 1965
- 1 Item
Item details Format Call Number Item Location Text HF5823 .As78 Off-site An analytical approach to advertising expenditure strategy, by Robert S. Weinberg.
- Text
- New York, Association of National Advertisers inc., [1960]
- 1960
- 1 Item
Item details Format Call Number Item Location Text HF5823 .W43 Off-site Maximizing your media dollars : ANA's guide to media planning and buying / by Herbert Zeltner.
- Text
- New York, NY : Association of National Adverisers, [1996], ©1996.
- 1996-1996
- 1 Item
Item details Format Call Number Item Location Text HF5415.13 .Z45 1996g Off-site Free speech, free markets, free choice : an essay on commercial speech / written under the auspices of the Association of National Advertisers, Inc. by Burt Neuborne.
- Text
- New York, NY (155 E. 44th St., New York 10017) : The Association, c1987.
- 1987
- 1 Item
Item details Format Call Number Item Location Text KF1614.Z9 N447 1987 Off-site
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