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Displaying 1-8 of 8 results for author "Monroe, Kent B."
Pricing policies and strategies : an annotated bibliography / Daulatram Lund, Kent Monroe, Pravat K. Choudhury.
- Text
- Chicago, Ill. : American Marketing Association, c1982.
- 1982
- 1 Item
Item details Format Call Number Item Location Text JLE 82-889 Offsite Not available - Please for assistance.1983 AMA Winter Educators' Conference : research methods and causal modeling in marketing / edited by William R. Darden, Kent B. Monroe, William R. Dillon.
- Text
- Chicago, IL : American Marketing Association, c1983.
- 1983
- 1 Item
Item details Format Call Number Item Location Text HF5415.2 .A34 1983 Off-site Not available - Please for assistance.The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value / Dhruv Grewal, Kent B. Monroe, R. Krishnan.
- Text
- Cambridge, Mass. : Marketing Science Institute, 1996.
- 1996
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.96/103-96/113 Off-site Not available - Please for assistance.Proceedings of the 13th Paul D. Converse Symposium / edited by Devanathan Sudharshan and Kent Monroe.
- Text
- Chicago, Ill. : American Marketing Association, [1995], ©1995.
- 1995-1995
- 1 Item
Item details Format Call Number Item Location Text HF5411 .P38 1992 Off-site Not available - Please for assistance.Proceedings of the 14th Paul D. Converse Symposium / edited by James D. Hess and Kent B. Monroe.
- Text
- Chicago, Ill. : American Marketing Association, [1998], ©1998.
- 1998-1998
- 1 Item
Item details Format Call Number Item Location Text HF5411 .P38 1996 Off-site Not available - Please for assistance.Pricing policies and strategies : an annotated bibliography / Daulatram Lund, Kent Monroe, Pravat K. Choudhury.
- Text
- Chicago, Ill. : American Marketing Association, [1982], ©1982.
- 1982-1982
- 1 Item
Item details Format Call Number Item Location Text Z7164.P94 L86 1982 Off-site Not available - Please for assistance.The effect of price, brand name, and store name on buyers' perceptions of product quality : an integrative review / by Akshay R. Rao and Kent B. Monroe.
- Text
- Cambridge, Mass. : Marketing Science Institute, [1989], ©1989.
- 1989-1989
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no. 89/107-109 Off-site Not available - Please for assistance.Pricing policies and strategies : an annotated bibliography / Daulatram Lund, Kent Monroe, Pravat K. Choudhury.
- Text
- Chicago, Ill. : American Marketing Association, c1982.
- 1982
- 1 Item
Item details Format Call Number Item Location Text Z7164.P94 L86 1982 Off-site Not available - Please for assistance.
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