Research Catalog

  • Spending advertising money: an introduction to media planning, media buying and the uses of media research. Completely rev. 2d ed.

    • Text
    • London, Business Books [1975]
    • 1975
    • 1 Item
    FormatCall NumberItem Location
    Text JLD 76-1984Offsite
  • Spending advertising money / Simon Broadbent and Brian Jacobs.

    • Text
    • London : Business Books, 1984.
    • 1984
    • 1 Item
    FormatCall NumberItem Location
    Text JLD 85-1055Offsite
  • The advertiser's handbook for budget determination / Simon Broadbent.

    • Text
    • Lexington, Mass. : Lexington Books, c1988.
    • 1988
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 89-939Offsite
  • Spending advertising money.

    • Text
    • London, Business Books, 1970.
    • 1970
    • 1 Item
    FormatCall NumberItem Location
    Text D-20 1625Schwarzman Building - Main Reading Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Computer assessment of media: the L.P.E. media model; an L.P.E. paper.

    • Text
    • London, London Press Exchange, 1965.
    • 1965
    • 1 Item
    FormatCall NumberItem Location
    Text G-10 2176Offsite
  • Accountable advertising : a handbook for managers and analysts / Simon Broadbent.

    • Text
    • Henley-on-Thames, Oxfordshire, U.K. : Admap Publications in association with Incorporated Society of British Advertisers [and] Institute of Practitioners in Advertising, 1997.
    • 1997
    • 1 Item
    FormatCall NumberItem Location
    Text HF5827 .B763 1997gOff-site
  • When to advertise / Simon Broadbent.

    • Text
    • Henley-on-Thames, Oxfordshire, U.K. : Admap Publications in association with Incorporated Society of British Advertisers, Institute of Practitioners in Advertising, 1999.
    • 1999
    • 1 Item
    FormatCall NumberItem Location
    Text HF5826.5 .B79 1999gOff-site
  • The advertiser's handbook for budget determination / Simon Broadbent.

    • Text
    • Lexington, Mass. : Lexington Books, [1988], ©1988.
    • 1988-1988
    • 1 Item
    FormatCall NumberItem Location
    Text HF5826.5 .B75 1988Off-site

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