Research Catalog
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Displaying 1-50 of 127 results
Planning the advertising campaign; player's manual [by] John R. G. Jenkins [and] Jay Jehiel Zif.
- Text
- New York, Macmillan [1971]
- 1971
- 1 Item
Item details Format Call Number Item Location Text JLF 71-274|m(SASB) Offsite Advertising; its purpose, principles and practice.
- Text
- London, Macdonald & Evans, 1973.
- 1973
- 1 Item
Item details Format Call Number Item Location Text JLD 75-1055 Offsite Assessing the effectiveness of advertising / by Mark Lovell and Jack Potter.
- Text
- London : Business Books, 1975.
- 1975
- 1 Item
Item details Format Call Number Item Location Text JLD 76-3782 Offsite What becomes a legend most? : The Blackglama story / by Peter Rogers ; photos. by Richard Avedon and Bill King ; introd. by Erla Zwingle.
- Text
- New York : Simon and Schuster, c1979.
- 1979
- 1 Item
Item details Format Call Number Item Location Text JLG 80-193 Offsite Successful marketing to U.S. Hispanics and Asians : players, agencies, and media : an American Management Association research report on target marketing.
- Text
- New York, N.Y. : AMA Membership Publications Division, American Management Association, c1987.
- 1987
- 1 Item
Item details Format Call Number Item Location Text JBF 96-32 Offsite Strategic advertising campaigns / Don E. Schultz, Dennis Martin, William P. Brown.
- Text
- Lincolnwood, IL : NTC Business Books, c1984.
- 1984
- 1 Item
Item details Format Call Number Item Location Text JLE 88-2167|m(SASB) Offsite The making of an advertising campaign / Jaye S. Niefeld.
- Text
- Englewood Cliffs, N.J. : Prentice Hall, c1989.
- 1989
- 1 Item
Item details Format Call Number Item Location Text JLF 89-579 Offsite How to create and deliver winning advertising presentations / Sandra Moriarty, Tom Duncan.
- Text
- Lincolnwood, Ill. : NTC Business Books, c1989.
- 1989
- 1 Item
Item details Format Call Number Item Location Text JLF 88-930 Offsite [Report] [microform] / Advertising Council.
- Text
- New York, The Council.
- 1943-1973
- 1 Item
Item details Format Call Number Item Location Text *ZAN-8694 1-9 (1942/43-1950/51) Schwarzman Building - Microforms Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
A retrospective of Advertising Council campaigns : a half century of public service [exhibition].
- Text
- New York, NY : Museum of Television & Radio,cc1991.
- 1991
- 1 Item
Item details Format Call Number Item Location Text JBG 93-68 Offsite PROMO.
- Text
- Danbury, CT : Smith Communications
- 1987-present
- 24 Items
Item details Format Call Number Item Location Text JBM 93-466 v. 22, no. 1 (Jan. 2009) Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Item details Format Call Number Item Location Text JBM 93-466 v. 22, no. 2 (Feb. 2009) Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Item details Format Call Number Item Location Text JBM 93-466 v. 22, no. 3 (Mar. 2009) Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
How to save your neighborhood, city, or town : the Sierra Club guide to community organizing / by Maritza Pick.
- Text
- San Francisco : Sierra Club Books, c1993.
- 1993
- 1 Item
Item details Format Call Number Item Location Text JFD 93-10595 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Where the suckers moon : an advertising story / Randall Rothenberg.
- Text
- New York : Knopf : Distributed by Random House, 1994.
- 1994
- 1 Item
Item details Format Call Number Item Location Text JBE 95-59 Offsite PROMO. The sourcebook.
- Text
- [Danbury, CT : Smith Communications, 1993-1995.
- 1994-1996
- 6 Items
Item details Format Call Number Item Location Text JBM 97-382 1998 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Item details Format Call Number Item Location Text JBM 97-382 1999 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Item details Format Call Number Item Location Text JBM 97-382 2000 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Great advertising campaigns : goals and accomplishments / Nicholas Ind.
- Text
- Lincolnwood, Ill. : NTC Business Books, 1993.
- 1993
- 1 Item
Item details Format Call Number Item Location Text JBE 95-1514 Offsite Advertising campaign planning : developing an advertising-based marketing plan / [Jim Avery].
- Text
- Chicago, IL : Copy Workshop, c1993.
- 1993
- 1 Item
Item details Format Call Number Item Location Text JBE 94-710 Offsite The rhetoric of moral protest : public campaigns, celebrity endorsement, and political mobilization / Christian Lahusen.
- Text
- Berlin ; New York : W. de Gruyter, 1996.
- 1996
- 1 Item
Item details Format Call Number Item Location Text JFE 96-19527 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Werbeplanung.
- Text
- Berlin, Kulturbuch-Verlag [1954]
- 1954
- 1 Item
Item details Format Call Number Item Location Text B-10 869 Offsite PROMO magazine's sourcebook.
- Text
- [Norwalk, CT : Smith Communications
- unknown-present
- 10 Items
Available Online
http://directory.promomagazine.com/Main/DirectoryHome.aspxItem details Format Call Number Item Location Text JBM 98-382 2007 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Item details Format Call Number Item Location Text JBM 98-382 2011 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Item details Format Call Number Item Location Text JBM 98-382 2012 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Major marketing campaigns annual.
- Text
- Farmington Hills, MI : Gale Research, c1999-
- 1998-present
- 1 Item
Item details Format Call Number Item Location Text JBM 04-173 1998 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
A Celebration of effective advertising : 30 years of winning EFFIE campaigns / New York AMA.
- Text
- London : Atalink, c1999.
- 1999
- 1 Item
Item details Format Call Number Item Location Text JBF 14-335 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Nike culture : the sign of the swoosh / Robert Goldman and Stephen Papson.
- Text
- London ; Thousand Oaks, Calif. : SAGE Publications, 1998.
- 1998
- 1 Item
Item details Format Call Number Item Location Text JBE 99-1372 Offsite Encyclopedia of major marketing campaigns / Thomas Riggs, editor.
- Text
- Detroit : Gale Group, 2000.
- 2000
- 3 Items
Item details Format Call Number Item Location Text *R-SIBL HF5837 .E53 A-E Stavros Niarchos Foundation Library - Yoseloff Business Center - Research Reference Available - Can be used on site. Please visit New York Public Library - Stavros Niarchos Foundation Library to submit a request in person.
Item details Format Call Number Item Location Text *R-SIBL HF5837 .E53 F-M Stavros Niarchos Foundation Library - Yoseloff Business Center - Research Reference Available - Can be used on site. Please visit New York Public Library - Stavros Niarchos Foundation Library to submit a request in person.
Item details Format Call Number Item Location Text *R-SIBL HF5837 .E53 N-Z Stavros Niarchos Foundation Library - Yoseloff Business Center - Research Reference Available - Can be used on site. Please visit New York Public Library - Stavros Niarchos Foundation Library to submit a request in person.
Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes.
- Text
- Lincolnwood, Ill. : NTC Business Books, c1999.
- 1999
- 1 Item
Item details Format Call Number Item Location Text JBE 00-1356 Offsite Oversight of the 2000 census : examining the Census Bureau's advertising campaign : hearing before the Subcommittee on the Census of the Committee on Government Reform, House of Representatives, One Hundred Sixth Congress, first session, July 27, 1999.
- Text
- Washington : U.S. G.P.O. : For sale by the U.S. G.P.O., Supt. of Docs., Congressional Sales Office, 2000.
- 2000
Die beste unveröffentliche Werbung = Unpublished-- best rejected advertising / Herausgeber, Klaus Zwangsleitner.
- Text
- Berlin : Grey Press ; Mainz : Verlag Hermann Schmidt, c1997-
- 1997-present
- 1 Item
Item details Format Call Number Item Location Text JBN 01-72 Bd. 2 Offsite Campaign Advertising and Disclosure Act of 1993 : report of the Senate Committee on Commerce, Science, and Transportation on S. 329.
- Text
- Washington : U.S. G.P.O., 1993.
- 1993
20th century advertising / Dave Saunders ; foreword by Rubert Howell.
- Text
- London : Carlton, 1999.
- 1999
- 1 Item
Item details Format Call Number Item Location Text JBF 01-1386 Offsite The Annenberg/Pew Archive of Presidential Campaign Discourse [electronic resource] / The Annenberg School for Communication, University of Pennsylvania.
- Multimedia
- Philadelphia, Pa. : Annenberg School for Communication, c2000.
- 2000
- 2 Items
Item details Format Call Number Item Location Multimedia *WSC-2238 Offsite Item details Format Call Number Item Location Multimedia JBX F-2280 June 2000 Offsite Public information campaigns & opinion research : a handbook for the student & practitioner / edited by Hans-Dieter Klingemann and Andrea Röemmele.
- Text
- London : SAGE, 2002.
- 2002
- 1 Item
Item details Format Call Number Item Location Text JFE 02-7528 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Creative advertising : ideas and techniques from the world's best campaigns / Mario Pricken.
- Text
- London : Thames & Hudson, 2002.
- 2002
- 1 Item
Item details Format Call Number Item Location Text JQF 02-1856 Schwarzman Building - Art and Architecture Room 300 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison.
- Text
- Singapore : Wiley & Sons (Asia), 2002.
- 2002
- 1 Item
Item details Format Call Number Item Location Text JBF 02-1300 Offsite George Killian, ou, L'extraordinaire histoire d'un gentleman-brasseur irlandais : naissance d'un mythe publicitaire récit / Jean-René Ruttinger.
- Text
- Paris : Le Pré aux clercs, c1990.
- 1990
- 1 Item
Item details Format Call Number Item Location Text ReCAP 12-29126 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Broadcast advertising.
- Text
- New York : National Broadcasting Co., c1930-c1931.
- 1930-1931
- 1 Item
Item details Format Call Number Item Location Text MWG 03-3421 v. 2 Offsite Available - Can be used on site. Please visit New York Public Library - Offsite to submit a request in person.
It all adds up to cleaner air [microform] : a collaborative transportation and air quality public education and partnership building initiative : the first five years.
- Text
- [Washington, D.C.] : U.S. Dept. of Transportation, Federal Highway Administration, Federal Transit Admininistration : U.S. Environmental Protection Agency, Office of Transportation and Air Quality, [2002]
- 2002
$ellebrity : my angling and tangling with famous people / George Lois.
- Text
- [London : New York] : Phaidon, [2003]
- 2003
- 1 Item
Item details Format Call Number Item Location Text JFF 03-2836 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Area advertising works 5 : providing the effectiveness of marketing communications : cases from the IPA AREA Effectiveness Awards 2003 / edited and introduced by Katrina Michel.
- Text
- Henley-on-Thames : World Advertising Research Center, 2004.
- 2004
- 1 Item
Item details Format Call Number Item Location Text JBE 13-1510 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Form letters and follow-up systems, catalogs, booklets and folders, management of general campaigns, management of mail-order campaigns, miscellaneous details of management, the advertising agency, how to enter the practical field / I.C.S. [International Correspondence Schools].
- Text
- Scranton : International Textbook Co., c1909.
- 1909
- 1 Item
Item details Format Call Number Item Location Text TW (International Correspondence Schools Scranton, PA. Form letters and follow-up systems ... 1909) 1909 Offsite Guerrilla advertising : unconventional brand communication / written by Gavin Lucas ; art direction by Michael Dorrian.
- Text
- London : Laurence King, 2006.
- 2006
- 1 Item
Item details Format Call Number Item Location Text JBG 06-249 Offsite That's our new ad campaign-- ? : a handy guide for CEOs, presidents, ad managers, account executives, art directors, copywriters, students, and anybody else who wants to learn how to create better ads / Dick Wasserman.
- Text
- Lexington, Mass. : Lexington Books, c1988.
- 1988
- 1 Item
Item details Format Call Number Item Location Text JLE 88-1261 Offsite Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.
- Text
- London ; Philadelphia : Kogan Page, c2007.
- 2007
- 1 Item
Available Online
http://www.loc.gov/catdir/toc/ecip078/2007001963.htmlItem details Format Call Number Item Location Text JBE 07-1435 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Advertising now, online / ed. Julius Wiedemann.
- Text
- Hong Kong ; Los Angeles : Taschen, [2006?]
- 2006
- 2 Items
Item details Format Call Number Item Location Text *UAD-2439 [Videodisc] Offsite Item details Format Call Number Item Location Text JQF 08-148 [Book] Schwarzman Building - Art & Architecture Room 300 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Under the radar : talking to today's cynical consumer / Jonathan Bond, Richard Kirshenbaum.
- Text
- New York : Wiley, c1998.
- 1998
- 1 Item
Item details Format Call Number Item Location Text JBE 11-139 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
History of advertising / Stephánie Pincas, Marc Loiseau ; foreword by Maurice Lévy ; [English translation, Liz Attawell, Kim Sanderson and Kelly Pennhaligon].
- Text
- Köln ; London : Taschen, 2008.
- 2008
- 1 Item
Item details Format Call Number Item Location Text JQF 09-59 Schwarzman Building - Art & Architecture Room 300 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Advertising works 16 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2007, limited to agencies with incomes up to £20m / edited and introduced by Richard Storey.
- Text
- Henley-on-Thames : World Advertising Research Center, 2008.
- 2008
- 2 Items
Item details Format Call Number Item Location Text *USD-2743 [DVD] Offsite Item details Format Call Number Item Location Text JBF 09-82 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Advertising works 17 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2008 / edited and introduced by Neil Dawson.
- Text
- Henley-on-Thames : World Advertising Research Center, 2009.
- 2009
- 2 Items
Item details Format Call Number Item Location Text *USD-2755 Offsite Item details Format Call Number Item Location Text JBF 09-125 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.
- Text
- London ; Philadelphia : Kogan Page, 2009.
- 2009
- 1 Item
Item details Format Call Number Item Location Text JBE 18-433 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Stunning advertising = Publicidad de impacto / [author/autor, Eva Minguet Cámara ; editor, Josep Ma. Minguet].
- Text
- Barcelona, Spain : Monsa, 2008.
- 2008
- 1 Item
Item details Format Call Number Item Location Text JBF 10-359 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Duas faces da publicidade / Ana Marusia Pinheiro Lima Meneguim.
- Text
- Sãao Paulo : Annablume, 2009.
- 2009
- 1 Item
Item details Format Call Number Item Location Text ReCAP 10-28716 Offsite Advertising works 18 : proving the payback on marketing investment / edited by Andy Nairn.
- Text
- London : World Advertising Research Center, 2010.
- 2010
- 1 Item
Item details Format Call Number Item Location Text JBE 10-1132 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
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