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Displaying 1-10 of 10 results for author "Montgomery, David B. (David Bruce)"
Perceiving competitive reactions : the value of accuracy (and paranoia) / Bruce H. Clark, David B. Montgomery.
- Text
- Cambridge, Mass. : Marketing Science Institute, [1996], ©1996.
- 1996-1996
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.96/103-96/113 Off-site Managerial identification of competitors / Bruce H. Clark, David B. Montgomery.
- Text
- Cambridge, Mass. : Marketing Science Institute, [1998], ©1998.
- 1998-1998
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.98/120-127 Off-site Stochastic models of buying behavior / [by] William F. Massy, David B. Montgomery [and] Donald G. Morrison.
- Text
- Cambridge, Mass. : M.I.T. Press, [1970]
- 1970
- 1 Item
Item details Format Call Number Item Location Text HB801 .M33 Off-site Competitive reactions and modes of competitive reasoning : downplaying the unpredictable / Joel E. Urbany, David B. Montgomery, and Marian Moore.
- Text
- Cambridge, MA : Marketing Science Institute, 2001.
- 2001
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.01/117-121 Off-site Proceedings of the First ORSA/TIMS Special Interest Conference on Market Measurement and Analysis / edited by David B. Montgomery and Dick R. Wittink.
- Text
- Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute, 1980.
- 1980
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.80/104-80/105 Off-site A PL1 program for trade-off analysis / by Lyle Nehls, Bruce Seaman, and David B. Montgomery.
- Text
- Cambridge : Marketing Science Institute, 1976.
- 1976
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.76-104-76-105 Off-site $FTROFF : a basic program for trade-off analysis / by Lyle Nehls, Bruce Seaman, and David B. Montgomery.
- Text
- Cambridge, Mass. : Marketing Science Institute, 1976.
- 1976
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.76-104-76-105 Off-site A framework for the comparison of marketing models : a Delphi study / by Jean-Claude Larréché and David B. Montgomery.
- Text
- Cambridge, Mass. : Marketing Science Institute, 1977.
- 1977
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.77-101-77-102 Off-site Proceedings of the First ORSA/TIMS Special Interest Conference on Market Measurement and Analysis / edited by David B. Montgomery and Dick R. Wittink.
- Text
- 1980
- 1 Item
Item details Format Call Number Item Location Text HF5411.O77 1979 Off-site Stochastic models of buying behavior [by] William F. Massy, David B. Montgomery [and] Donald G. Morrison.
- Text
- Cambridge, Mass., M.I.T. Press [1970]
- 1 Item
Item details Format Call Number Item Location Text HB801 .M38 Off-site
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