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Displaying 1-15 of 15 results for author "Batra, Rajeev."
Cable TV advertising : in search of the right formula / edited by Rajeev Batra and Rashi Glazer.
- Text
- New York : Quorum Books, 1989.
- 1989
- 1 Item
Item details Format Call Number Item Location Text JLE 89-2226 Offsite The New direct marketing : how to implement a profit-driven database marketing strategy : [a handbook for direct marketing companies and users of direct marketing methods] / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].
- Text
- Homewood, Ill. : Dow Jones-Irwin, c1990.
- 1990
- 1 Item
Item details Format Call Number Item Location Text JBE 90-1408 Offsite The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].
- Text
- Burr Ridge, Ill. : Irwin Professional, c1995.
- 1995
- 1 Item
Item details Format Call Number Item Location Text JBF 00-444 Offsite The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].
- Text
- New York : McGraw-Hill, c1999.
- 1999
- 1 Item
Item details Format Call Number Item Location Text JBF 09-827 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Marketing issues in transitional economies / edited by Rajeev Batra.
- Text
- Boston : Kluwer Academic Publishers, c1999.
- 1999
- 1 Item
Item details Format Call Number Item Location Text JBE 00-1688 Offsite The new emerging market multinationals : four strategies for disrupting markets and building brands / Amitava Chattopadhyay and Rajeev Batra, with Aysegul Ozsomer.
- Text
- New York : McGraw-Hill, c2012.
- 2012
- 1 Item
Item details Format Call Number Item Location Text JBE 16-522 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Advertising management / David A. Aaker, Rajeev Batra, John G. Myers.
- Text
- Englewood Cliffs, N.J. : Prentice Hall, [1992], ©1992.
- 1992-1992
- 1 Item
Item details Format Call Number Item Location Text HF5823 .A13 1992 Off-site The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra [and others].
- Text
- Burr Ridge, Ill. : Irwin Professional, [1995], ©1995.
- 1995-1995
- 1 Item
Item details Format Call Number Item Location Text HF5415.126 .N48 1995 Off-site The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra [and others].
- Text
- New York : McGraw-Hill, [1999], ©1999.
- 1999-1999
- 1 Item
Item details Format Call Number Item Location Text HF5415.126 .N48 1999 Off-site Marketing issues in transitional economies / edited by Rajeev Batra.
- Text
- Boston : Kluwer Academic Publishers, [1999], ©1999.
- 1999-1999
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M29954 1999 Off-site Cable TV advertising : in search of the right formula / edited by Rajeev Batra and Rashi Glazer.
- Text
- New York : Quorum Books, 1989.
- 1989
- 1 Item
Item details Format Call Number Item Location Text HF6146.T42 C28 1989 Off-site The new emerging market multinationals : four strategies for disrupting markets and building brands / by Amitava Chattopadhyay and Rajeev Batra, with Aysegul Ozsomer.
- Text
- New York : McGraw-Hill, [2012], ©2012.
- 2012-2012
- 1 Item
Item details Format Call Number Item Location Text HF5415.1255 .C43 2012 Off-site Marketing issues in transitional economies / edited by Rajeev Batra.
- Text
- Boston : Kluwer Academic, c1999.
- 1999
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M29954 1999 Off-site The new emerging market multinationals : four strategies for disrupting markets and building brands / Amitava Chattopadhyay and Rajeev Batra, with Aysegul Ozsomer.
- Text
- New York : McGraw-Hill, c2012.
- 2012
- 1 Item
Item details Format Call Number Item Location Text HF5415.1255 .B397 2012 Off-site The new emerging market multinationals : four strategies for disrupting markets and building brands / Amitava Chattopadhyay and Rajeev Batra with Aysegul Ozsomer.
- Text
- New York, NY : McGraw-Hill, ©2012.
- 2012
- 1 Item
Item details Format Call Number Item Location Text HF5415.1255 .B397 2012 Off-site
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