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Displaying 1-36 of 36 results for author "Institute of Practitioners in Advertising."
Promotion of racial harmony planning demonstration held on 11th December 1969 at the New Theatre, London, W.C. 2: report of the I.P.A.
- Text
- London, Institute of Practitioners in Advertising, 1970.
- 1970
- 1 Item
Item details Format Call Number Item Location Text JLF 76-1261 Offsite Review of consumer research sources for products and media : the situation at the end of 1975 / prepared for IPA by W. A. Twyman. [Revised and updated ed.].
- Text
- London : Institute of Practitioners in Advertising, 1976.
- 1976
- 1 Item
Item details Format Call Number Item Location Text JLF 77-1310 Offsite Advertising conditions in the Republic of Ireland.
- Text
- London: Institute of Practitioners in Advertising, c1974.
- 1974
Advertising magazine.
- Text
- London : Advertising Association, 1980-1981.
- 1980-1981
- 1 Item
Item details Format Call Number Item Location Text JFM 83-73 v. 63-69 spring 1980-autumn 1981 Offsite Media planning [by] James R. Adams.
- Text
- London, Business Books [for] the Institute of Practitioners in Advertising, 1971.
- 1971
- 1 Item
Item details Format Call Number Item Location Text JBE 90-640 Offsite Advertising works.
- Text
- London ; New York : Holt, Rinehart and Winston, 1981-
- 1980-present
- 15 Items
Item details Format Call Number Item Location Text JLM 88-741 v. 12 Offsite Item details Format Call Number Item Location Text JLM 88-741 v. 13 Offsite Item details Format Call Number Item Location Text JLM 88-741 v. 15 Offsite Campaign planning. Published on behalf of the Institute of Practitioners in Advertising.
- Text
- London, Business Publications [1957]
- 1957
- 1 Item
Item details Format Call Number Item Location Text D-10 9950 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
The selection of advertising media.
- Text
- Published on behalf of the Institute of Practitioners in Advertising by Business Publications, 1956.
- 1956
- 1 Item
Item details Format Call Number Item Location Text D-10 2851 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
The study of attention value : a review of some available material / B.D. Copland.
- Text
- London : Business Publications Limited, 1958.
- 1958
- 1 Item
Item details Format Call Number Item Location Text D-11 4137 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Marketing.
- Text
- London, Business Publications on behalf of the Institute of Practitioners in Advertising [1959]
- 1959
- 1 Item
Item details Format Call Number Item Location Text D-11 8698 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Advertising : a general introduction / Robert S. Caplin.
- Text
- London : Business Publications, 1959.
- 1959
- 1 Item
Item details Format Call Number Item Location Text D-12 5835 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Studies in readership; a report of an enquiry designed and directed by William A. Belson.
- Text
- London, Business Publications [1962]
- 1962
- 1 Item
Item details Format Call Number Item Location Text D-14 2793 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
A review of poster research.
- Text
- London, Published on behalf of the Institute of Practitioners in Advertising and the British Poster Advertising Association [by] Business Publications [1963]
- 1963
- 1 Item
Item details Format Call Number Item Location Text D-14 9529 Offsite Modern advertising law / Peter Langdon-Davies.
- Text
- London : Business Publications, 1963.
- 1963
- 1 Item
Item details Format Call Number Item Location Text D-15 7016 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
The selection of advertising media.
- Text
- London, Business Publications [1961]
- 1961
- 1 Item
Item details Format Call Number Item Location Text D-16 1751 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Television advertising.
- Text
- London, Business Publications [1965]
- 1965
- 1 Item
Item details Format Call Number Item Location Text D-16 4423 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Marketing.
- Text
- London, Business Publications on behalf of the Institute of Practitioners in Advertising, 1964.
- 1964
- 1 Item
Item details Format Call Number Item Location Text D-17 6173 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Marketing.
- Text
- London, published on behalf of the Institute of Practitioners in Advertising [by] Business Publications, 1968.
- 1968
- 1 Item
Item details Format Call Number Item Location Text D-18 2913 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
The selection of advertising media [by] J. W. Hobson.
- Text
- London, published on behalf of the Institute of Practitioners in Advertising [by] Business Books, 1968.
- 1968
- 1 Item
Item details Format Call Number Item Location Text D-18 6753 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
The mixture--not quite as before.
- Text
- London, Institute of Practitioners in Advertising [1967]
- 1967
- 1 Item
Item details Format Call Number Item Location Text E-12 9975 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Advertising in the 21st century: a model of advertising agency development during the next fifty years [by] D.S. Cowan, R.W. Jones; foreword by Sir John Rodgers.
- Text
- London, Hutchinson, 1968.
- 1968
- 1 Item
Item details Format Call Number Item Location Text E-13 4237 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Three turbulent years.
- Text
- London, Institute of Practitioners in Advertising, 1970.
- 1970
- 1 Item
Item details Format Call Number Item Location Text E-14 535 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Industrial advertising: industrial sales promotion resources are deployed more effectively when advertising bears a bigger share of marketing communication, by Victor W. R. Markham and Eamonn Dunne.
- Text
- London, Institute of Practitioners in Advertising, 1968.
- 1968
- 1 Item
Item details Format Call Number Item Location Text F-11 5007 no. 1-7 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield.
- Text
- Oxford : Butterworth-Heinemann, c1997.
- 1997
- 1 Item
Item details Format Call Number Item Location Text JBE 98-1052 Offsite National readership survey; a study of readership in Great Britain of selected national and provincial newspapers and of selected weekly and monthly periodicals.
- Text
- [London] Institute of Incorporated Practitioners in Advertising [1954]
- 1954
- 1 Item
Item details Format Call Number Item Location Text TW+ (Institute of Incorporated Practitioners in Advertising. National readership survey) Offsite I. P. A. occasional paper.
- Text
- London : Institute of Practitioners in Advertising.
- 19-
- 1 Item
Item details Format Call Number Item Location Text K-10 2737 No. 4-10 Offsite Computers in advertising: papers presented at the computer seminar arranged by the Institute of Practioners in Advertising at the Hotel Metropole, Brighton, 15-17 November 1965; seminar chairman Nigel Rogers.
- Text
- London : Institute of Practitioners in Advertising, 1966.
- 1966
- 1 Item
Item details Format Call Number Item Location Text JBF 02-1615 Offsite Advertising works 14 : proving the effectiveness of marketing communications : cases from the IPA Effectiveness Awards 2005 / edited and introduced by Les Binet.
- Text
- Henley-on-Thames : World Advertising Research Center, 2006.
- 2006
- 2 Items
Item details Format Call Number Item Location Text JBF 06-247 Offsite Item details Format Call Number Item Location Text *WSC-4707 2005 Offsite Advertising works 16 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2007, limited to agencies with incomes up to £20m / edited and introduced by Richard Storey.
- Text
- Henley-on-Thames : World Advertising Research Center, 2008.
- 2008
- 2 Items
Item details Format Call Number Item Location Text *USD-2743 [DVD] Offsite Item details Format Call Number Item Location Text JBF 09-82 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Advertising works : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising.
- Text
- London : Cassell
- 1980-present
- 11 Items
Item details Format Call Number Item Location Text HF5808.G7 A37 v.18 (2009) Off-site Item details Format Call Number Item Location Text HF5808.G7 A37 v.19 (2010) Off-site Item details Format Call Number Item Location Text HF5808.G7 A37 v.20 (2011) Off-site Advertising magazine.
- Text
- London : Advertising Association.
- 1980-1981
- 2 Items
Item details Format Call Number Item Location Text Serials A v.63-69 (1980:spring-1981:fall) Off-site Item details Format Call Number Item Location Text Serials A v.56-62 (1978:summer-1979/1980:winter) Off-site Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield.
- Text
- Oxford : Butterworth-Heinemann, [1997], ©1997.
- 1997-1997
- 1 Item
Item details Format Call Number Item Location Text HF5823 .E93 1997 Off-site Marketing.
- Text
- London : published on behalf of the Institute of Practitioners in Advertising [by] Business Publications, 1968.
- 1968
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M257 1968 Off-site Advertising in the 21st century : a model of advertising agency development during the next fifty years / [by] D. S. Cowan, R. W. Jones; foreword by Sir John Rodgers.
- Text
- London : Hutchinson, 1968.
- 1968
- 1 Item
Item details Format Call Number Item Location Text HF6178 .C68 Off-site When to advertise / Simon Broadbent.
- Text
- Henley-on-Thames, Oxfordshire, U.K. : Admap Publications in association with Incorporated Society of British Advertisers, Institute of Practitioners in Advertising, 1999.
- 1999
- 1 Item
Item details Format Call Number Item Location Text HF5826.5 .B79 1999g Off-site Modern advertising law / Peter Langdon-Davies.
- Text
- London : Business Publications, 1963.
- 1963
- 1 Item
Item details Format Call Number Item Location Text UK 955.5 LAN Off-site
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