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Displaying 1-8 of 8 results for author "Weitz, Barton A."
Strategic marketing : planning, implementation, and control / Barton A. Weitz [ed.], Robin Wensley [ed.].
- Text
- Boston, Mass. : Kent Pub. Co., c1984.
- 1984
- 1 Item
Item details Format Call Number Item Location Text JLE 84-2500 Offsite The Interface of marketing and strategy / edited by George Day, Barton Weitz, Robin Wensley.
- Text
- Greenwich, Conn. : JAI Press, c1990.
- 1990
- 1 Item
Item details Format Call Number Item Location Text JBE 91-477 Offsite The use of pledges to build and sustain commitment in distribution channels / Erin Anderson, Barton Weitz.
- Text
- Cambridge, Mass. : Marketing Science Institute, [1991], ©1991.
- 1991-1991
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.91/113-91/116 Off-site The effects of risk preference, uncertainty, and incentive compensation on salesperson motivation / Richard L. Oliver, Barton A. Weitz.
- Text
- Cambridge, Mass. : Marketing Science Institute, 1991.
- 1991
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.91/103-91/107 Off-site Learning orientation, working smart, and effective selling / Harish Sujan, Barton A. Weitz, Nirmalya Kumar.
- Text
- Cambridge, Mass. : Marketing Science Institute, [1993], ©1993.
- 1993-1993
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.93/118-93/121 Off-site Achieving strategic advantages in buyer-supplier relationships / Sandy D. Jap, Barton A. Weitz.
- Text
- Cambridge, Mass. : Marketing Science Institute, [1996], ©1996.
- 1996-1996
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.96/103-96/113 Off-site Handbook of marketing / edited by Barton Weitz and Robin Wensley.
- Text
- London ; Thousand Oaks : SAGE, 2002.
- 2002
- 1 Item
Item details Format Call Number Item Location Text HF5415 .H1865 2002g Off-site Readings in strategic marketing : analysis, planning, and implementation / [compiled by] Barton A. Weitz, Robin Wensley.
- Text
- Chicago : Dryden Press, [1988], ©1988.
- 1988-1988
- 1 Item
Item details Format Call Number Item Location Text HF5415.135 .R42 1988 Off-site
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