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Displaying 1-10 of 10 results for author "Zaltman, Gerald."
Marketing, society, and conflict / Sidney J. Levy, Gerald Zaltman.
- Text
- Englewood Cliffs, N.J. : Prentice-Hall, [1975]
- 1975
- 1 Item
Item details Format Call Number Item Location Text JLE 75-1105 Offsite Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman.
- Text
- Boston, Mass. : Harvard Business School Press, c1991.
- 1991
- 1 Item
Item details Format Call Number Item Location Text JBE 91-851 Offsite Management principles for nonprofit agencies and organizations / Gerald Zaltman, volume editor.
- Text
- New York : AMACOM, c1979.
- 1979
- 1 Item
Item details Format Call Number Item Location Text JLE 81-827 Offsite Relationships between providers and users of market research : the role of personal trust / Christine Moorman, Rohit Deshpandé, Gerald Zaltman.
- Text
- Cambridge, Mass. : Marketing Science Institute, [1993], ©1993.
- 1993-1993
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.93/110-93/11 Off-site Management principles for nonprofit agencies and organizations / Gerald Zaltman, volume editor.
- Text
- New York : AMACOM, [1979], ©1979.
- 1979-1979
- 1 Item
Item details Format Call Number Item Location Text HD38 .M31865 Off-site Backward framing through memory reconstruction / Kathryn A. Braun, Gerald Zaltman.
- Text
- Cambridge, Mass : Marketing Science Institute, 1998.
- 1998
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.98/108-110 Off-site Readings in consumer behavior : individuals, groups, and organizations / edited by Melanie Wallendorf, Gerald Zaltman.
- Text
- New York : Wiley, c1979.
- 1979
- 1 Item
Item details Format Call Number Item Location Text HC110.C6R4 Off-site Organizational buying behavior / edited by Thomas V. Bonoma and Gerald Zaltman.
- Text
- 1978
- 1 Item
Item details Format Call Number Item Location Text HF5437 .O7 Off-site Marketing management / C. Whan Park, Gerald Zaltman.
- Text
- Chicago : Dryden Press, [1987], ©1987.
- 1987-1987
- 1 Item
Item details Format Call Number Item Location Text HF5415.13 .P335 1987 Off-site Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman.
- Text
- Boston, Mass. : Harvard Business School Press, [1991], ©1991.
- 1991-1991
- 1 Item
Item details Format Call Number Item Location Text HD30.23 .B358 1991 Off-site
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