Research Catalog

  • Strategic advertising campaigns / Don E. Schultz, Dennis Martin, William P. Brown.

    • Text
    • Lincolnwood, IL : NTC Business Books, c1984.
    • 1984
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 88-2167|m(SASB)Offsite
  • Integrated marketing communications / Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn.

    • Text
    • Lincolnwood, Ill. : NTC Business Books, [1992], c1993.
    • 1992-1993
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 93-1071Offsite
  • Sales promotion essentials : the 10 basic sales promotion techniques-- and how to use them / Don E. Schultz, William A. Robinson, Lisa A. Petrison.

    • Text
    • Lincolnwood, Ill., USA : NTC Business Books, c1993
    • 1992
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 09-692Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes.

    • Text
    • Lincolnwood, Ill. : NTC Business Books, c1999.
    • 1999
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 00-1356Offsite
  • Sales promotion essentials : the 10 basic sales promotion techniques-- and how to use them / Don E. Schultz, William A. Robinson, Lisa A. Petrison.

    • Text
    • Lincolnwood, Ill. : NTC Business Books, c1998
    • 1998
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 00-1168Offsite
  • Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen.

    • Text
    • Lincolnwood, Chicago, Ill. : NTC Business Books, c2000.
    • 2000
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 00-1398Offsite
  • Measuring brand communication ROI / Don E. Schultz & Jeffrey S. Walters.

    • Text
    • New York, NY : Association of National Advertisers, c1997.
    • 1997
    • 2 Items
    FormatCall NumberItem Location
    Text *WSE-1361 [Computer disk]Offsite
    FormatCall NumberItem Location
    Text JBF 00-1121 [Text]Offsite
  • IMC, the next generation : five steps for delivering value and measuring returns using marketing communication / Don Schultz, Heidi Schultz.

    • Text
    • New York ; London : McGraw-Hill, c2004.
    • 2004
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 03-2295Offsite
  • Sales promotion management / Don E. Schultz, William A. Robinson.

    • Text
    • Lincolnwood, Il. : National Textbook Co., 1992, c1982.
    • 1992-1982
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 10-1447 Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Integrated marketing communications / Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn.

    • Text
    • Lincolnwood, Ill., USA : NTC Business Books, [1993], ©1993.
    • 1993-1993
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.123 .S38 1993Off-site
  • Measuring brand communication ROI / Don E. Schultz & Jeffrey S. Walters.

    • Text
    • New York, NY : Association of National Advertisers, [1997], ©1997.
    • 1997-1997
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.13 .S385 1997g book & computer diskOff-site
  • Strategic advertising campaigns / Don E. Schultz, Dennis Martin, William P. Brown.

    • Text
    • Chicago, IL : Crain Books, [1984], ©1984.
    • 1984-1984
    • 1 Item
    FormatCall NumberItem Location
    Text HF5823 .S3636 1984Off-site
  • Communicating globally : An integrated marketing approach / Don E. Schultz, Philip J. Kitchen.

    • Text
    • Lincolnwood, Chicago, Ill. : NTC Business Books, [2000], ©2000.
    • 2000-2000
    • 1 Item
    FormatCall NumberItem Location
    Text HF1416 .S35 2000Off-site
  • The new marketing paradigm / Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn.

    • Text
    • Lincolnwood, Ill., USA : NTC Business Books, [1994], ©1994.
    • 1994-1992
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.123 .S38 1994Off-site
  • IMC, the next generation : five steps for delivering value and measuring returns using marketing communication / Don Schultz, Heidi Schultz.

    • Text
    • 2004
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415 .S3595 2004Off-site
  • Brand babble : sense and nonsense about branding / Don E. Schultz, Heidi Schultz.

    • Text
    • 2004
    • 1 Item
    FormatCall NumberItem Location
    Text HD69.B7 S364 2004gOff-site

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