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Displaying 1-13 of 13 results for author "Bonoma, Thomas V."
Executive survival manual / Thomas V. Bonoma, Dennis P. Slevin.
- Text
- Boston : CBI Pub. Co., [1978]
- 1978
- 1 Item
Item details Format Call Number Item Location Text JLE 78-3191 Offsite Segmenting the industrial market / Thomas V. Bonoma, Benson P. Shapiro.
- Text
- Lexington, Mass. : Lexington Books, c1983.
- 1983
- 1 Item
Item details Format Call Number Item Location Text JLE 83-3074 Offsite The marketing edge : making strategies work / Thomas V. Bonoma.
- Text
- New York : Free Press, c1985.
- 1985
- 1 Item
Item details Format Call Number Item Location Text JLE 85-2534|m(SASB) Offsite Marketing performance assessment / Thomas V. Bonoma, Bruce H. Clark.
- Text
- Boston, Mass. : Harvard Business School Press, c1988.
- 1988
- 1 Item
Item details Format Call Number Item Location Text JLF 88-1053 Offsite Marketing management : text and cases / Thomas V. Bonoma, Thomas J. Kosnik.
- Text
- Homewood, IL : Irwin, c1990.
- 1990
- 1 Item
Item details Format Call Number Item Location Text JBF 90-705 Offsite Conflict : escalation and deescalation / Thomas V. Bonoma.
- Text
- Beverly Hills, Calif. : Sage Publications, [1975], ©1975.
- 1975-1975
- 1 Item
Item details Format Call Number Item Location Text JX1291 .B65 Off-site Segmenting the industrial market / Thomas V. Bonoma, Benson P. Shapiro.
- Text
- Lexington, Mass. : Lexington Books, c1983.
- 1983
- 1 Item
Item details Format Call Number Item Location Text HF5415 .B525 1983 Off-site The marketing edge : making strategies work / Thomas V. Bonoma.
- Text
- 1985
- 1 Item
Item details Format Call Number Item Location Text HF5415 .B524 1985 Off-site Industrial buying behavior / by Thomas V. Bonoma, Gerald Zaltman and Wesley J. Johnston.
- Text
- Cambridge, Mass. : Marketing Science Institute, 1977.
- 1977
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.77-117-77-118 Off-site Marketing performance assessment / Thomas V. Bonoma, Bruce H. Clark.
- Text
- Boston, Mass. : Harvard Business School Press, [1988], ©1988.
- 1988-1988
- 1 Item
Item details Format Call Number Item Location Text HF5415 .B5243 1988 Off-site Conflict : escalation and deescalation / Thomas V. Bonoma.
- Text
- Beverly Hills, Calif. : Sage Publications, c1975.
- 1975
- 1 Item
Item details Format Call Number Item Location Text JX1291.B65 Off-site Segmenting the industrial market / Thomas V. Bonoma, Benson P. Shapiro.
- Text
- Lexington, Mass. : Lexington Books, c1983.
- 1983
- 1 Item
Item details Format Call Number Item Location Text HF5415 .B525 1983 Off-site Segmenting the industrial market / Thomas V. Bonoma, Benson P. Shapiro.
- Text
- Lexington, Mass. : Lexington Books, c1983.
- 1983
- 1 Item
Item details Format Call Number Item Location Text HF5415 .B525 1983 Off-site
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