Research Catalog
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Displaying 1-36 of 36 results
Supermarket USA : food and power in the Cold War farms race / Shane Hamilton.
- Text
- New Haven : Yale University Press, [2018]
- 2018-2018
- 1 Item
Item details Format Call Number Item Location Text JFD 18-4827 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
The invisible brand : marketing in the age of automation, big data, and machine learning / William Ammerman.
- Text
- New York : McGraw-Hill, [2019]
- 2019
- 1 Item
Item details Format Call Number Item Location Text JFE 19-9906 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Happy customers everywhere : how your business can profit from the insights of positive psychology / Bernd Schmitt ; with Glenn Van Zutphen.
- Text
- New York : Palgrave Macmillan, 2012.
- 2012
- 1 Item
Item details Format Call Number Item Location Text JBE 17-1442 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
All thumbs : mobile marketing that works / Michael Dru Kelley.
- Text
- New York City : Palgrave Macmillan, 2014.
- 2014
- 1 Item
Item details Format Call Number Item Location Text JBD 18-161 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works / Pam Didner.
- Text
- New York : McGraw-Hill, 2014.
- 2014
- 1 Item
Item details Format Call Number Item Location Text *R-SIBL HF5415 .D4875 Stavros Niarchos Foundation Library - Yoseloff Business Center - Research Reference Available - Can be used on site. Please visit New York Public Library - Stavros Niarchos Foundation Library to submit a request in person.
The sonic boom : how sound transforms the way we think, feel, and buy / Joel Beckerman ; with Tyler Gray.
- Text
- Boston : Houghton Mifflin Harcourt, 2014.
- 2014
- 1 Item
Item details Format Call Number Item Location Text JME 14-743 Performing Arts Research Collections - Music Available - Can be used on site. Please visit New York Public Library - Performing Arts Research Collections to submit a request in person.
Twitter is not a strategy : rediscovering the art of brand marketing / Tom Doctoroff.
- Text
- New York City : Palgrave Macmillan, [2014]
- 2014
- 1 Item
Item details Format Call Number Item Location Text *R-SIBL HF5415.1255 .D63 2014 Check with Staff Available - Can be used on site. Please visit New York Public Library - Check with Staff to submit a request in person.
The automatic customer : creating a subscription business in any industry / John Warrillow.
- Text
- New York : Portfolio, 2015.
- 2015
- 1 Item
Item details Format Call Number Item Location Text *R-SIBL HB615 .W37 Check with Staff Available - Can be used on site. Please visit New York Public Library - Check with Staff to submit a request in person.
Rethinking prestige branding : secrets of the Ueber-Brands / Wolfgang Schaefer and J.P. Kuehlwein.
- Text
- London ; Philadelphia : Kogan Page, 2015.
- 2015
- 1 Item
Item details Format Call Number Item Location Text *R-SIBL HF5415.1255 .S392 Stavros Niarchos Foundation Library - Yoseloff Business Center - Research Reference Available - Can be used on site. Please visit New York Public Library - Stavros Niarchos Foundation Library to submit a request in person.
Small data : the tiny clues that uncover huge trends / Martin Lindstrom.
- Text
- New York : St. Martin's Press, 2016.
- 2016
- 1 Item
Item details Format Call Number Item Location Text *R-SIBL HF5415.32 .L5576 Check with Staff Available - Can be used on site. Please visit New York Public Library - Check with Staff to submit a request in person.
Momentum : how to propel your marketing and transform your brand in the digital age / Shama Hyder.
- Text
- Dallas, Texas : BenBella Books, Inc., [2016]
- 2016
- 1 Item
Item details Format Call Number Item Location Text JBE 17-599 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
The end of advertising : why it had to die, and the creative resurrection to come / Andrew Essex.
- Text
- New York : Spiegel & Grau, [2017]
- 2017
- 1 Item
Item details Format Call Number Item Location Text JFC 17-856 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
The tanning of America : how hip-hop created a culture that rewrote the rules of the new economy / Steve Stoute with Mim Eichler Rivas.
- Text
- New York : Gotham Books, [2011], ©2011.
- 2011-2011
- 1 Item
Item details Format Call Number Item Location Text HF5415.1 .S76 2011 Off-site Happy customers everywhere : how your business can profit from the insights of positive psychology / Bernd Schmitt with Glenn Van Zutphen.
- Text
- New York : Palgrave Macmillan, 2012.
- 2012
- 1 Item
Item details Format Call Number Item Location Text HF5415.32 .S355 2012 Off-site Dictionary of advertising and marketing concepts / Arthur Asa Berger.
- Text
- Walnut Creek, California : Left Coast Press, [2013]
- 2013
- 1 Item
Item details Format Call Number Item Location Text HF5803 .B47 2013 Off-site Reputation economics : why who you know is worth more than what you have / Joshua Klein.
- Text
- New York, NY : Palgrave Macmillan, 2013.
- 2013
- 1 Item
Item details Format Call Number Item Location Text HF5548.32 .K576 2013 Off-site The best digital marketing campaigns in the world II / Damian Ryan.
- Text
- London ; Philadelphia, PA : Kogan Page, 2014.
- 2014
- 1 Item
Item details Format Call Number Item Location Text HF5415.1265 .R92 2014 Off-site The Routledge handbook of hospitality management / edited by Ioannis S. Pantelidis.
- Text
- Abingdon, Oxon : Routledge, 2014.
- 2014
- 1 Item
Item details Format Call Number Item Location Text TX911.3.M27 R68 2014 Off-site Marketing big oil : brand lessons from the world's largest companies / Mark L. Robinson, President and CEO, Capitol Hill, Communications, LLC, USA.
- Text
- New York, NY : Palgrave Macmillan, 2014.
- 2014
- 1 Item
Item details Format Call Number Item Location Text HD9560.5 .R57 2014 Off-site Sponsorship in marketing : effective communication through sports, arts and events / T. Bettina Cornwell.
- Text
- Abingdon, Oxon ; New York, NY : Routledge, 2014.
- 2014
- 1 Item
Item details Format Call Number Item Location Text HD59.35 .C67 2014 Off-site Promotional marketing : how to create, implement and integrate campaigns that really work / Roddy Mullin.
- Text
- London ; Philadelphia : Kogan Page, 2014.
- 2014
- 1 Item
Item details Format Call Number Item Location Text HF5438.5 .M85 2014 Off-site Consumer casualties : exploring the economics of habit, information, and uncertainty in Japan / Junmin Wan.
- Text
- New York, NY : Palgrave Macmillan, 2014.
- 2014-2014
- 1 Item
Item details Format Call Number Item Location Text HF5415.32 .W366 2014 Off-site Sports marketing : a strategic perspective / Matthew D. Shank and Mark R. Lyberger.
- Text
- Abingdon, Oxon ; New York, NY : Routledge, 2015.
- 2015-2015
- 1 Item
Item details Format Call Number Item Location Text GV716 .S42 2015 Off-site Internet marketing and big data exploration / Ian Chaston, University of Auckland, New Zealand.
- Text
- Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2015.
- 2015
- 1 Item
Item details Format Call Number Item Location Text HF5415.1265 .C4885 2015 Off-site Sports marketing : a practical approach / Larry DeGaris.
- Text
- London ; New York, NY : Routledge, 2015.
- 2015
- 1 Item
Item details Format Call Number Item Location Text GV716 .D42 2015 Off-site Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan.
- Text
- London ; New York : Routledge, Taylor & Francis, 2015.
- 2015
- 1 Item
Item details Format Call Number Item Location Text HF5415.5 .B875 2015 Off-site Luxury the Chinese way : new competitive scenarios / Serena Rovai.
- Text
- Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2016.
- 2016-2016
- 1 Item
Item details Format Call Number Item Location Text HF5415.12.C5 R68 2016 Off-site The invisible brand : marketing in the age of automation, big data, and machine learning / William Ammerman.
- Text
- New York : McGraw-Hill, [2019]
- 2019
- 1 Item
Item details Format Call Number Item Location Text HF5415 .A598 2019 Off-site Aesthetic intelligence : how to boost it and use it in business and beyond / Pauline Brown.
- Text
- New York : HarperBusiness, an imprint of HarperColllinsPublishers, [2019]
- 2019
- 1 Item
Item details Format Call Number Item Location Text HD53 .B769 2019 Off-site Not available - Please for assistance.The changing nature of doing business in transition economies / edited by Marin Marinov and Svetla Marinova.
- Text
- Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011.
- 2011
- 1 Item
Item details Format Call Number Item Location Text HG5993 .C435 2011 Off-site Marketing shares, sharing markets : experts in investment banking / Jesper Blomberg and Hans Kjellberg, Karin Winroth.
- Text
- 2012
- 1 Item
Item details Format Call Number Item Location Text HG4534 .B47 2012 Off-site Ethics in marketing and communications : towards a global perspective / edited by Mary M. McKinley.
- Text
- London : Palgrave Macmillan, 2012.
- 2012
- 1 Item
Item details Format Call Number Item Location Text HF5387 .E8465 2012 Off-site Predictive analytics : the power to predict who will click, buy, lie, or die / Eric Siegel.
- Text
- Hoboken, New Jersey : Wiley, [2016]
- 2016
- 1 Item
Item details Format Call Number Item Location Text H61.4 .S54 2016 Off-site The end of advertising : why it had to die, and the creative resurrection to come / Andrew Essex.
- Text
- New York : Spiegel & Grau, 2017.
- 2017
- 1 Item
Item details Format Call Number Item Location Text HF5823 .E88 2017 Off-site When digital becomes human : the transformation of customer relationships / Steven Van Belleghem.
- Text
- London ; Philadelphia : Kogan Page, 2015.
- 2015
- 1 Item
Item details Format Call Number Item Location Text HF5415.5 .V346 2015 Off-site Supermarket USA : food and power in the Cold War farms race / Shane Hamilton.
- Text
- New Haven : Yale University Press, [2018]
- 2018-2018
- 1 Item
Item details Format Call Number Item Location Text HF5469.23.U62 H36 2018 Off-site Not available - Please for assistance.
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