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Displaying 1-50 of 64 results
A Comprehensive study of U.S. Hispanics--a market profile, 1980.
- Text
- [Miami, Fla.] : Strategy Research Corp., c1980.
- 1980
- 1 Item
Item details Format Call Number Item Location Text JLF 85-3046 Offsite Not available - Please for assistance.Reaching the Hispanic market effectively : the media, the market, the methods / Antonio Guernica with the collaboration of Irene Kasperuk.
- Text
- New York : McGraw-Hill, c1982.
- 1982
- 1 Item
Item details Format Call Number Item Location Text JBE 96-2376 Offsite Not available - Please for assistance.Profile of the Spanish-culture market, prepared for radio stations KWKW and KOXR.
- Text
- Palos Verdes Peninsula, Calif. : Forbes, Stevenson & Baldridge, c1972.
- 1972
- 1 Item
Item details Format Call Number Item Location Text IEE (Spanish) 84-389 Schwarzman Building - Milstein Division Room 121 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Spanish USA : a study by Yankelovich, Skelly & White / commissioned by the SIN Television Network and the following affiliates: WXTV, New York ... [et al.].
- Text
- [New York, N.Y.] : YSW
- 1981-present
- 1 Item
Item details Format Call Number Item Location Text JLM 85-618 1984 Offsite Not available - Please for assistance.Successful marketing to U.S. Hispanics and Asians : players, agencies, and media : an American Management Association research report on target marketing.
- Text
- New York, N.Y. : AMA Membership Publications Division, American Management Association, c1987.
- 1987
- 1 Item
Item details Format Call Number Item Location Text JBF 96-32 Offsite Not available - Please for assistance.U.S. Hispanic market.
- Text
- Miami, FL : Strategy Research Corp., c1989-c2004.
- 1989-2004
- 10 Items
Item details Format Call Number Item Location Text JBM 91-908 2000 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Item details Format Call Number Item Location Text JBM 91-908 2002 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Item details Format Call Number Item Location Text JBM 91-908 2004 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Windows of opportunity : how business invests in U.S. Hispanic markets / [project coordinator, Carol Oppenheimer ; editor, Stina Santiestevan ; writers/researchers, Martha Galindo ... et al.].
- Text
- New York : Hispanic Policy Development Project, c1987.
- 1987
- 1 Item
Item details Format Call Number Item Location Text JLF 90-155 Offsite Not available - Please for assistance.The 1988 New York Hispanic market.
- Text
- Miami, Fla. : Strategy Research Corporation, c1988.
- 1988
- 1 Item
Item details Format Call Number Item Location Text JBF 93-821 Offsite Not available - Please for assistance.Hispanic market handbook : the definitive source for reaching this lucrative segment of American consumers / M. Isabel Valdés & Marta H. Seoane ; forewords by Michael J. Naples and Ennio Quevedo-García.
- Text
- New York, N.Y. : Gale Research, c1995.
- 1995
- 7 Items
Item details Format Call Number Item Location Text JBE 04-1226 Schwarzman Building - Main Reading Room 315 Not available - Please for assistance.Item details Format Call Number Item Location Text JBE 04-1226 Schwarzman Building - Main Reading Room 315 Not available - Please for assistance.Item details Format Call Number Item Location Text JBE 04-1226 Schwarzman Building - Main Reading Room 315 Not available - Please for assistance.2,000,000 people to captivate: Greater New York Spanish market; report.
- Text
- New York, Thunder/Book Co. [1967]
- 1967
- 1 Item
Item details Format Call Number Item Location Text F-11 7493 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Variations in buying patterns between Spanish speaking and non-Spanish speaking households.
- Text
- Dallas, Tex. : Marketing and Research Counselors, [1970]
- 1970
- 1 Item
Item details Format Call Number Item Location Text JBF 00-296 Offsite Not available - Please for assistance.Marketing to American Latinos : a guide to the in-culture approach / M. Isabel Valdés.
- Text
- Ithaca, N.Y. : Paramount Market Pub., 2000-
- 2000-present
- 2 Items
Item details Format Call Number Item Location Text *WSC-1865 Offsite Not available - Please for assistance.Item details Format Call Number Item Location Text JBF 18-426 [Text] pt. 1 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Latinos, Inc. : the marketing and making of a people / Arlene Dávila.
- Text
- Berkeley, CA : University of California Press, c2001.
- 2001
- 1 Item
Item details Format Call Number Item Location Text JFE 01-15320 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
When being no. 1 is not enough [microform] : the impact of advertising practices on minority-owned & minority-formatted broadcast stations / a report prepared by the Civil Rigts Forum on Communications Policy; Kofi Asiedu Ofori, principal investigator.
- Text
- Washington, D.C. : Office of Communications Business Opportunities, Federal Communications Commission, [1999]
- 1999
Standard directory of Hispanic advertising agencies.
- Text
- McLean, VA : Association of Hispanic Advertising Agencies, 1999-
- 1999-20
- 4 Items
Item details Format Call Number Item Location Text JBM 03-351 2008 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Item details Format Call Number Item Location Text JBM 03-351 2009 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Item details Format Call Number Item Location Text JBM 03-351 2010 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Hispanic shoppers : based on a research study / conducted in cooperation with Best Foods, a division of CPC International ; by David E. Hayes-Bautista, Werner O. Schinck, Jorge Chapa ; in collaboration with the Mexican American Grocers Association.
- Text
- Washington, D.C. : Research Division, Food Marketing Institute, c1984.
- 1984
- 1 Item
Item details Format Call Number Item Location Text JBX F-7050 Offsite Not available - Please for assistance.The rise of the Hispanic market in the United States : challenges, dilemmas, and opportunities for corporate management / Louis E.V. Nevaer.
- Text
- Armonk, N.Y. : M.E. Sharpe, c2004.
- 2004
- 1 Item
Item details Format Call Number Item Location Text JBE 04-919 Offsite Not available - Please for assistance.The whole enchilada : Hispanic marketing 101 / Juan Faura.
- Text
- Ithaca, N.Y. : Paramount Marketing Pub., c2004.
- 2004
- 1 Item
Item details Format Call Number Item Location Text JBD 18-421 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Latino boom! : everything you need to know to grow your business in the U.S. Hispanic market / Chiqui Cartagena.
- Text
- New York : Ballantine Books, c2005.
- 2005
- 1 Item
Item details Format Call Number Item Location Text JBE 18-966 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Spanish language media after the Univision-Hispanic Broadcasting / Luis V. Nuñez, editor.
- Text
- New York : Novinka Books, c2006.
- 2006
- 1 Item
Item details Format Call Number Item Location Text JFD 06-10354 Offsite Not available - Please for assistance.U.S. diversity markets report.
- Text
- Miami, FL : Synovate
- 2006-present
- 2 Items
Item details Format Call Number Item Location Text JBM 08-110 2006 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Item details Format Call Number Item Location Text JBM 08-110 2008 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Consumo y ocio de los inmigrantes latinoamericanos en España : un acercamiento desde la perspectiva cualitativa / Cristina Santamarina.
- Text
- Madrid : Ministerio Trabajo y Asuntos Sociales, Subdirección General de Información Administrativa y Publicaciones, [2005]
- 2005
- 1 Item
Item details Format Call Number Item Location Text ReCAP 07-14644 Offsite Not available - Please for assistance.Hispanic foods : chemistry and flavor / Michael H. Tunick, editor, Elvira González de Mejia, editor.
- Text
- Washington, DC : American Chemical Society, c2007.
- 2007
- 1 Item
Item details Format Call Number Item Location Text JFE 07-1970 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Hispanic marketing : a cultural perspective / Felipe Korzenny, Betty Ann Korzenny.
- Text
- Burlington, MA : Elsevier/Butterworth-Heinemann, c2005.
- 2005
- 1 Item
Available Online
http://www.loc.gov/catdir/toc/ecip0510/2005008903.htmlItem details Format Call Number Item Location Text JBE 08-561 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Getting across your message, your ideas, your meaning : 15 ways professionals can communicate with Hispanic customers & coworkers / Jo Ann Piña.
- Text
- Redondo Beach, Calif. : Cross Talk Press, c2006.
- 2006
- 1 Item
Item details Format Call Number Item Location Text JBD 08-352 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Beyond bodegas : developing a retail relationship with Hispanic customers / Jim Perkins.
- Text
- Ithaca, N.Y. : Paramount Market Pub., c2004.
- 2004
- 1 Item
Item details Format Call Number Item Location Text *R-SIBL HC110.C6 .P47 2004 Check with Staff Available - Can be used on site. Please visit New York Public Library - Check with Staff to submit a request in person.
Hispanic marketing grows up : exploring perceptions and facing realities / Juan Faura.
- Text
- Ithaca, NY : Paramount Market Pub., c2006.
- 2006
- 2 Items
Item details Format Call Number Item Location Text Check with Staff Not available - Please for assistance.Item details Format Call Number Item Location Text *R-SIBL HF5415.32 .F378 2006 Check with Staff Available - Can be used on site. Please visit New York Public Library - Check with Staff to submit a request in person.
Marketing to Hispanics : a strategic approach to assessing and planning your initiative / Teresa J. Soto.
- Text
- Chicago : Kaplan Pub., c2006.
- 2006
- 1 Item
Available Online
http://www.loc.gov/catdir/toc/ecip063/2005033589.htmlItem details Format Call Number Item Location Text JBE 08-345 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
The context of marketing : trends in demographics, media use and spending among Black, Hispanic and Asian Americans / by the editors of Marketing to emerging majorities.
- Text
- New York, NY : EPM Communications, c2005.
- 2005
- 1 Item
Item details Format Call Number Item Location Text JBF 15-27 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Who's buying by race and Hispanic origin / by the New Strategist editors.
- Text
- Ithaca, N.Y. : New Strategist, c2006.
- 2006
- 1 Item
Item details Format Call Number Item Location Text JBF 09-758 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
The power of business en Español : 7 fundamental keys to unlocking the potential of the Spanish-language Hispanic market / José Cancela.
- Text
- New York : Rayo, c2007.
- 2007
- 1 Item
Item details Format Call Number Item Location Text JBD 17-188 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Who's buying by race and Hispanic origin / by the New Strategist editors.
- Text
- Ithaca, N.Y. : New Strategist, c2008.
- 2008
- 1 Item
Item details Format Call Number Item Location Text JBF 10-621 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Who's buying by race and Hispanic origin / by the New Strategist editors.
- Text
- Ithaca, N.Y. : New Strategist Publications, c2009.
- 2009
- 1 Item
Item details Format Call Number Item Location Text JBF 13-24 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
¡Reconquista! : consejos a los empresarios chihuahuenses para hacer negocios con latinos en Estados Unidos : un enfoque sociocultural-económico / Moira A. Murphy ... [et al.] ; con la colaboración de Hiram Marquetti Nodarse, Denisse Alonso.
- Text
- Chihuahua, Chih., México : Tecnológico de Monterrey : CONACYT : Chihuahua, Gobierno del Estado : Doble Hélice, 2010.
- 2010
- 1 Item
Item details Format Call Number Item Location Text ReCAP 10-21496 Offsite Not available - Please for assistance.Who's buying by race and Hispanic origin.
- Text
- Ithaca, N.Y. : New Strategist Publications, c2010
- 2010
Who's buying by race and Hispanic origin.
- Text
- Ithaca, N.Y. : New Strategist Publications, c2011.
- 2011
- 1 Item
Item details Format Call Number Item Location Text JBF 15-28 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Who's buying by race and hispanic origin.
- Text
- Amityville, NY : New Strategist, 2013.
- 2013
- 1 Item
Item details Format Call Number Item Location Text JBF 15-14 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Standard directory of hispanic marketing and communications companies.
- Text
- McLean, VA : Association of Hispanic Advertising Agencies
- unknown-present
- 1 Item
Item details Format Call Number Item Location Text JBM 17-79 2013 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Consumption, informal markets, and the underground economy : Hispanic consumption in South Texas / Michael J. Pisani.
- Text
- Basingstoke : Palgrave Macmillan, 2013.
- 2013
- 1 Item
Item details Format Call Number Item Location Text JBD 14-104 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Who's buying by race and hispanic origin.
- Text
- Amityville, New York : New Strategist Press, [2014]
- 2014
- 1 Item
Item details Format Call Number Item Location Text JBF 16-27 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Who's buying by race and hispanic origin.
- Text
- Amityville, New York : New Strategist Press, LLC, [2015]
- 2015
- 1 Item
Item details Format Call Number Item Location Text *R-SIBL HF5415.33.U6 W46 2015 Check with Staff Available - Can be used on site. Please visit New York Public Library - Check with Staff to submit a request in person.
Hispanic retailing 360 [electronic resource].
- Text
- Deerfield, Ill. : Stagnito Media
- unknown-present
- 1 Item
Item details Format Call Number Item Location Text Check with Staff Not available - Please for assistance.Win! the Hispanic market : strategies for business growth / [edited by] M. Isabel Valdeś ; contributors, Steve Moya [and 18 others].
- Text
- Ithaca, NY : PMP, Paramount Market Pub., [2012]
- 2012
- 1 Item
Item details Format Call Number Item Location Text *R-SIBL HC110.C6 W555 2012 Stavros Niarchos Foundation Library - Yoseloff Business Center - Research Reference Available - Can be used on site. Please visit New York Public Library - Stavros Niarchos Foundation Library to submit a request in person.
Quinceañera style : social belonging and Latinx consumer identities / Rachel Valentina González.
- Text
- Austin : University of Texas Press, 2019.
- 2019-2019
- 1 Item
Item details Format Call Number Item Location Text JFE 20-4379 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Consumption, informal markets, and the underground economy : Hispanic consumption in South Texas / Michael J. Pisani.
- Text
- Basingstoke : Palgrave Macmillan, 2013.
- 2013
- 1 Item
Item details Format Call Number Item Location Text HD2346.U52 T465 2013g Off-site Not available - Please for assistance.Hispanic market handbook : the definitive source for reaching this lucrative segment of American consumers / M. Isabel Valdés and Marta H. Seoane.
- Text
- New York : Gale Research, [1995], ©1995.
- 1995-1995
- 1 Item
Item details Format Call Number Item Location Text HC110.C6 V347 1995 Off-site Not available - Please for assistance.Handsome dividends : a handbook to demystify the Hispanic market / Siobhan Nicolau, John Oppenheimer, Juana Pacheco.
- Text
- New York : Hispanic Policy Development Project, 1994.
- 1994
- 1 Item
Item details Format Call Number Item Location Text HC106.82 .N53 1994g Off-site Not available - Please for assistance.Latinos, Inc. : the marketing and making of a people / Arlene Dávila.
- Text
- Berkeley : University of California Press, [2001], ©2001.
- 2001-2001
- 1 Item
Item details Format Call Number Item Location Text HF5415.33.U6 D38 2001 Off-site Not available - Please for assistance.Marketing to American Latinos : a guide to the in-culture approach / M. Isabel Valdés.
- Text
- Ithaca, N.Y. : Paramount Market Pub., 2000-
- 2000-present
- 2 Items
Item details Format Call Number Item Location Text HC110.C6 V348 2000 pt.2:book Off-site Not available - Please for assistance.Item details Format Call Number Item Location Text HC110.C6 V348 2000 pt.1:book & CD-ROM Off-site Not available - Please for assistance.Intercultural communication and its use in marketing to U.S. Hispanics / Nanda Maria Geelvink.
- Text
- Trier : Wissenschaftlicher Verlag Trier, 2004.
- 2004
- 1 Item
Item details Format Call Number Item Location Text HF5415.33.U6 G44 2004g Off-site Not available - Please for assistance.
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