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Displaying 1-50 of 305 results
Marketing communications and promotion / by William G. Nickels.
- Text
- Columbus, Ohio : Grid, c1976.
- 1976
- 1 Item
Item details Format Call Number Item Location Text JLE 76-3688 Offsite Beiträge zur Kommunikation über die Ware, [von] R. Wagner, H. Lauterbach [und] M. Elsner. Zukunftsaspekte der Normungsarbeit [von] H. F. Wagner, Vorträge und Zusammenfassung der Aussprachen in den Sitzungen der Arbeitsgruppe Vereinheitlichung am 16, März, 26. April und 14, Juni 1972.
- Text
- Dortmund, Verkehrs- und Wirtschaftsverlag [1973]
- 1973
- 1 Item
Item details Format Call Number Item Location Text JLL 73-243 v. 141-148 Offsite Interpersonelle Kommunikation im Konsumgütermarketing : Erklärungsansätze u. Steuerungsmöglichkeiten / Ulrich Hummrich.
- Text
- Wiesbaden : Betriebswirtschaftlicher Verlag Gabler, 1976.
- 1976
- 1 Item
Item details Format Call Number Item Location Text JLE 78-2162 Offsite Kommunikatives Marketing : die Wirkungsweisen und ihre Bestimmungsgründe, dargestellt am Beispiel des Mischfuttermarktes / von Marcel Mangen.
- Text
- Stuttgart : E. Ulmer, c1978.
- 1978
- 1 Item
Item details Format Call Number Item Location Text JLD 79-4369 Offsite Business/industrial marketing and communications : key to more productive selling / George C. McNutt.
- Text
- Chicago : Crain Books, c1978.
- 1978
- 1 Item
Item details Format Call Number Item Location Text JLE 80-2714 Offsite Advertising and communication management / Michael L. Ray.
- Text
- Englewood Cliffs, N.J. : Prentice-Hall, c1982.
- 1982
- 1 Item
Item details Format Call Number Item Location Text JLE 81-2427 Offsite Telemarketing.
- Text
- Norwalk, Conn. : Technology Marketing Corp., 1982-1995.
- 1982-1995
- 18 Items
Item details Format Call Number Item Location Text JLM 87-15 v. 13 (July-Dec. 1994) Offsite Item details Format Call Number Item Location Text JLM 87-15 v. 13 (Jan.-June 1995) Offsite Item details Format Call Number Item Location Text JLM 87-15 v. 14, no. 1-5 (July-Nov. 1995) Offsite Marketing communications / Colin J. Coulson-Thomas.
- Text
- London : Heinemann, 1983.
- 1983
- 1 Item
Item details Format Call Number Item Location Text JLE 84-3425 Offsite How to measure the effects of image communication [microform] / by Solomon Dutka.
- Text
- New York, N.Y. : Audits & Surveys, c1973.
- 1973
Marketing communication and promotion : text and cases / William G. Nickels.
- Text
- Columbus, Ohio : Grid Pub., c1984.
- 1984
- 1 Item
Item details Format Call Number Item Location Text JLF 85-1294 Offsite Developing effective communications strategy : a benefit segmentation approach / Russell I. Haley.
- Text
- New York : Wiley, c1985.
- 1985
- 1 Item
Item details Format Call Number Item Location Text JLE 85-2544 Offsite Marktsystem und Information : "konstitutionelle Unwissenheit" als Quelle von "Ordnung" / von Harald Kunz.
- Text
- Tübingen : Mohr, c1985.
- 1985
- 1 Item
Item details Format Call Number Item Location Text TB (Walter Eucken Institut. Wirtschaftswissenschaftliche und wirtschaftsrechtliche Untersuchungen. Bd.20) v. 20 1985 Offsite Public relations in the marketing mix : introducing vulnerability relations / Jordan Goldman.
- Text
- Chicago, IL : Crain Books, c1984.
- 1984
- 1 Item
Item details Format Call Number Item Location Text JLE 85-3137 Offsite Marketing communications / Patricia M. Anderson, Leonard G. Rubin.
- Text
- Englewood Cliffs, N.J. : Prentice-Hall, c1986.
- 1986
- 1 Item
Item details Format Call Number Item Location Text JLE 87-839|m(SASB) Offsite Promotion management and marketing communications / Terence A. Shimp, M. Wayne DeLozier.
- Text
- Chicago : Dryden Press, c1986.
- 1986
- 1 Item
Item details Format Call Number Item Location Text JLE 86-790 Offsite Industria e commercio : nuovi rapporti e nuove problematiche / ISDI, Istituto di studi e ricerche sulla distribuzione commerciale, in collaborazione con la Camera di commercio, industria, artigianato e agricoltura di Milano.
- Text
- Milano, Italy : F. Angeli, c1985.
- 1985
- 1 Item
Item details Format Call Number Item Location Text JLD 87-432 Offsite Managing health care marketing communications / Robin E. Scott MacStravic.
- Text
- Rockville, Md. : Aspen Systems Corp., 1986.
- 1986
- 1 Item
Item details Format Call Number Item Location Text JLE 86-4560 Offsite The fourth medium : how to use promotional literature to increase sales and profits / Cameron S. Foote.
- Text
- Homewood, Ill. : Dow Jones-Irwin, c1986.
- 1986
- 1 Item
Item details Format Call Number Item Location Text JLE 87-1433 Offsite Marketing, communicating with the consumer / D'Arcy Masius Benton & Bowles ; with a foreword by Peter Walker.
- Text
- London : Mercury Books, Published in association with CBI Initiative 1992, 1989.
- 1989
- 1 Item
Item details Format Call Number Item Location Text JBF 00-223 Offsite Modern marketing communications / Frank Jefkins.
- Text
- Glasgow : Blackie, c1990.
- 1990
- 1 Item
Item details Format Call Number Item Location Text JBE 90-564 Offsite Marktkommunikation und Konsumentenverhalten / Peter A. Abplanalp.
- Text
- Basel : Social Strategies Publishers Co-Operative Society, 1978.
- 1978
- 1 Item
Item details Format Call Number Item Location Text JAY E-2187 Offsite Marketing communications in the pharmaceutical industry / edited by Peter Holden.
- Text
- Oxford : Radcliffe Professional Press, c1992.
- 1992
- 1 Item
Item details Format Call Number Item Location Text JBE 93-146 Offsite Business to business communications handbook / Fred R. Messner.
- Text
- Lincolnwood, Ill : NTC Business books in conjuction with the Association of National Advertisers, c1992.
- 1992
- 1 Item
Item details Format Call Number Item Location Text JBF 00-238 Offsite Integrated marketing communications / Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn.
- Text
- Lincolnwood, Ill. : NTC Business Books, [1992], c1993.
- 1992-1993
- 1 Item
Item details Format Call Number Item Location Text JBE 93-1071 Offsite Customer visits : building a better market focus / Edward F. McQuarrie.
- Text
- Newbury Park, Calif. : Sage Publications, c1993.
- 1993
- 1 Item
Item details Format Call Number Item Location Text JBD 93-1683 Offsite Marketing communications : an integrated approach / P.R. Smith.
- Text
- London : Kogan Page, 1993.
- 1993
- 1 Item
Item details Format Call Number Item Location Text JBE 94-109 Offsite Marketing exchange relationships, transactions, and their media / edited by Franklin S. Houston.
- Text
- Westport, Conn. : Quorum, 1994.
- 1994
- 1 Item
Item details Format Call Number Item Location Text JBE 94-906 Offsite Dolus bonus : la pubblicità tra servizio e violenza / Adriano Zanacchi.
- Text
- Roma : Koinè, c1994.
- 1994
- 1 Item
Item details Format Call Number Item Location Text JFE 96-3843 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
I persuasori non occulti / a cura di Fausto Colombo ; interventi di Gianfranco Bettetini ... [et al.].
- Text
- Milano, Italy : Lupetti & Co., c1989.
- 1989
- 1 Item
Item details Format Call Number Item Location Text JBE 95-154 Offsite Integrated marketing communications / Ian Linton and Kevin Morley.
- Text
- Oxford ; Boston : Butterworth-Heinemann, 1995.
- 1995
- 1 Item
Item details Format Call Number Item Location Text JBE 95-1964 Offsite Forensic marketing : optimizing results from marketing communication : the essential guide / Gavin Barrett.
- Text
- London ; New York : McGraw-Hill, c1995.
- 1995
- 1 Item
Item details Format Call Number Item Location Text JBE 95-1092 Offsite Marketing communications : frameworks, theories, and applications / Chris Fill.
- Text
- London ; New York : Prentice Hall, 1995.
- 1995
- 1 Item
Item details Format Call Number Item Location Text JBE 95-1482 Offsite Marketing in a multicultural world : ethnicity, nationalism, and cultural identity / Janeen Arnold Costa, Gary J. Bamossy, editors.
- Text
- Thousand Oaks, Calif. : SAGE Publications, c1995.
- 1995
- 1 Item
Item details Format Call Number Item Location Text JBE 95-1424 Offsite Die Botschaft der Markenartikel : Vertextungsstrategien in der Werbung / Thomas Fritz.
- Text
- Tübingen : Stauffenburg, c1994.
- 1994
- 1 Item
Item details Format Call Number Item Location Text JFE 94-13729 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Contemporary marketing and consumer behavior : an anthropological sourcebook / John F. Sherry, Jr. editor.
- Text
- Thousand Oaks : SAGE Publications, c1995.
- 1995
- 1 Item
Item details Format Call Number Item Location Text JBE 95-1769 Offsite Identités visuelles / Jean-Marie Floch.
- Text
- Paris : Presses Universitaires de France, 1995.
- 1995
- 1 Item
Item details Format Call Number Item Location Text JFD 96-5327 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Division of labor, variability, coordination, and the theory of firms and markets / by A. Camacho.
- Text
- Dordrecht ; Boston : Kluwer Academic Publishers, c1996.
- 1996
- 1 Item
Item details Format Call Number Item Location Text JBE 96-861 Offsite Integrated communication : synergy of persuasive voices / edited by Esther Thorson, Jeri Moore.
- Text
- Mahwah, N.J. : L. Erlbaum Associates, 1996.
- 1996
- 1 Item
Item details Format Call Number Item Location Text JBE 96-1101 Offsite Advertising and culture : theoretical perspectives / edited by Mary Cross.
- Text
- Westport, Conn. : Praeger, 1996.
- 1996
- 1 Item
Item details Format Call Number Item Location Text JBE 96-2344 Offsite Networks in marketing / Dawn Iacobucci, editor.
- Text
- Thousand Oaks, Calif. : Sage Publications, c1996.
- 1996
- 1 Item
Item details Format Call Number Item Location Text JBE 96-2485 Offsite Communiquer sans frontières / Jean-Michel Jarry ; préface de Didier Pineau-Valencienne.
- Text
- Paris : Dunod, c1993.
- 1993
- 1 Item
Item details Format Call Number Item Location Text JFE 96-16680 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Mais vale o que se aprende que o que te ensinam / Alex Periscinoto com Izabel Telles.
- Text
- São Paulo : Editora Best Seller, c1995.
- 1995
- 1 Item
Item details Format Call Number Item Location Text JFF 96-6352 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Strategies for implementing integrated marketing communications / Larry Percy.
- Text
- Lincolnwood, Ill. : NTC Business Books, c1997.
- 1997
- 1 Item
Item details Format Call Number Item Location Text JBE 97-583 Offsite El espectáculo del deseo : usos y formas de la persuasión publicitaria / Carlos Lomas.
- Text
- Barcelona : Octaedro, 1996.
- 1996
- 1 Item
Item details Format Call Number Item Location Text JBE 97-548 Offsite Marketing magic : action-oriented strategies that will help you: find customers, promote your products or services, create exciting marketing plans, increase your sales / Don Debelak.
- Text
- Holbrook, Mass. : Adams Media Corp., c1994.
- 1994
- 1 Item
Item details Format Call Number Item Location Text JBD 00-326 Offsite Value-added public relations : the secret weapon of integrated marketing / Thomas L. Harris ; foreword by Philip Hotler.
- Text
- Lincolnwood (Chicago) Ill., U.S.A. : NTC Business Books, c1998.
- 1998
- 1 Item
Item details Format Call Number Item Location Text JBE 99-855 Offsite Images that work : creating successful messages in marketing and high stakes communication / John W. Oller, Jr., J. Roland Giardetti.
- Text
- Westport, Conn. ; London : Quorum, 1999.
- 1999
- 1 Item
Item details Format Call Number Item Location Text JBE 99-1689 Offsite Strategic marketing communications : new ways to build and integrate communication / P.R. Smith, Chris Berry, Alan Pulford.
- Text
- London ; Dover, N.H. : Kogan Page, 1999.
- 1999
- 2 Items
Item details Format Call Number Item Location Text *WSE-996 Offsite Item details Format Call Number Item Location Text JBE 99-2350 Offsite Creative marketing communications : a guide to planning skills and techniques / Daniel L. Yadin.
- Text
- London : Kogan Page, 1998.
- 1998
- 1 Item
Item details Format Call Number Item Location Text JBE 00-1069 Offsite The do-it-yourself business promotions kit / Jack Griffin.
- Text
- Englewood Cliffs, N.J. : Prentice Hall, c1995.
- 1995
- 1 Item
Item details Format Call Number Item Location Text JBE 00-1725 JBE 00-1725 Offsite
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