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  • L'image dans la publicité française moderne : l'exploitation linguistique de l'image et ses limites / Hugo Kubarth.

    • Text
    • Rheinfelden : Schäuble, c1981.
    • 1981
    • 1 Item
    FormatCall NumberItem Location
    Text JLF 82-515Offsite

  • The codes of advertising : fetishism and the political economy of meaning in the consumer society / by Sut Jhally.

    • Text
    • London : Frances Pinter (Publishers), 1987.
    • 1987
    • 1 Item
    FormatCall NumberItem Location
    Text JLD 87-2153Offsite

  • Gender advertisements / Erving Goffman ; [introduction by Vivian Gornick.]

    • Text
    • Cambridge, Mass. : Harvard University Press, 1979, c1976.
    • 1979
    • 1 Item
    FormatCall NumberItem Location
    Text JLF 87-932Offsite

  • Mythmaking on Madison Avenue : how advertisers apply the power of myth & symbolism to create leadership brands / Sal Randazzo.

    • Text
    • Chicago : Probus Publishing Co., c1993.
    • 1993
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 93-2040Offsite

  • Gender advertisements / Erving Goffman.

    • Text
    • New York : Harper & Row, 1979, c1976.
    • 1979-1976
    • 1 Item
    FormatCall NumberItem Location
    Text MSS DIV IGIC NONF G42Schwarzman Building - Manuscripts & Archives Room 328
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  • Pictorial metaphor in advertising / Charles Forceville.

    • Text
    • London ; New York : Routledge, 1996.
    • 1996
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 96-1624Offsite

  • Semiótica de la publicidad : narración y discurso / Luis Sánchez Corral.

    • Text
    • Madrid : Editorial Síntesis, [1997]
    • 1997
    • 1 Item
    FormatCall NumberItem Location
    Text JFE 98-3832Schwarzman Building - Main Reading Room 315
    Request for On-site UseRequest Scan

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  • The economy of icons : how business manufactures meaning / Ernest Sternberg.

    • Text
    • Westport, Conn. ; London : Praeger, 1999.
    • 1999
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 99-2148Offsite

  • Ėstetika reklamy : kulʹturnye kurni i leĭtmotivy / E.V. Salʹnikova.

    • Text
    • Moskva : Aleteĭ︠i︡a, 2001.
    • 2001
    • 1 Item
    FormatCall NumberItem Location
    Text *QDZ 02-7541Schwarzman Building - Art & Architecture Room 300
    Request for On-site Use

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  • Mitoanálisis de la publicidad / José Luis León.

    • Text
    • Barcelona : Editorial Ariel, S.A., 2001.
    • 2001
    • 1 Item
    FormatCall NumberItem Location
    Text JFE 05-6729Offsite

  • Metáfora y género : las metáforas de género en la publicidad de British Cosmopolitan / María Sol Velasco Sacristán.

    • Text
    • Valladolid : Universidad de Valladolid, Secretariado de Publicaciones e Intercambio Editorial, c2005.
    • 2005
    • 1 Item
    FormatCall NumberItem Location
    Text JFE 06-10515Offsite

  • Che Guevara : revolutionary & icon / edited by Trisha Ziff.

    • Text
    • New York : Abrams Image, 2006.
    • 2006
    • 1 Item
    FormatCall NumberItem Location
    Text JQZ 12-2405Schwarzman Building - Art and Architecture Room 300

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Representações do consumo : estudos sobre a narrativa publicitária / Everardo Rocha.

    • Text
    • Rio de Janeiro : Mauad : Editora PUC-Rio, [2006].
    • 2006
    • 1 Item
    FormatCall NumberItem Location
    Text ReCAP 09-19247Offsite

  • Einfach göttlich! : Mythologisches von der Antike bis zur heutigen Werbung / Stefan Traxler & Felix Lang ; mit Beiträgen von Dieter Macek und Michael Weese.

    • Text
    • Eisenstadt : Landesmuseum Burgenland, 2015.
    • 2015
    • 1 Item
    FormatCall NumberItem Location
    Text ReCAP 16-2329Offsite

  • Yo reinaré : el Divino Niño en la comunicación publicitaria / Carlos Andrés Arango Lozano, Jairo Roberto Sojo Gómez.

    • Text
    • Bogotá : Editorial UTADEO, Universidad de Bogotá Jorge Tadeo Lozano, [2018]
    • 2018-2018
    • 1 Item
    FormatCall NumberItem Location
    Text ReCAP 19-4003Offsite

  • Metaphern in Text-Bild-Gefügen : sprachliche und kognitive Metaphorik, visuelle Metaphorik, Zeitmetaphern in der Anzeigenwerbung und der Gegenwartskunst / Beatrix Fehse.

    • Text
    • Duisburg : Universitätsverlag Rhein-Ruhr, [2017]
    • 2017-2017
    • 1 Item
    FormatCall NumberItem Location
    Text ReCAP 19-12861Offsite

  • What a character! : 20th century American advertising icons / by Warren Dotz and Jim Morton ; photography by John William Lund.

    • Text
    • San Francisco : Chronicle Books, c1996.
    • 1996
    • 1 Item
    FormatCall NumberItem Location
    Text 9-NAZ 96-11457Schwarzman Building - General Research Room 315
    Request for On-site UseRequest Scan

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  • Da home a house : le rappresentazioni del lusso nelle pubblicità del nuovo millennio / Roberta Casale.

    • Text
    • Milano : Meltemi, [2020]
    • 2020
    • 1 Item
    FormatCall NumberItem Location
    Text ReCAP 20-72156Offsite

  • Innenräume, Aussenwelten : Studien zur Darstellung bürgerlicher Privatheit in Kunst und Warenwerbung / Heino R. Möller.

    • Text
    • Giessen : Anabas-Verlag, 1981.
    • 1981
    • 1 Item
    FormatCall NumberItem Location
    Text N71 M73Off-site

  • Sinhwa wa pŭraendŭ mot'ip'ŭ / Sŏng Yŏr-hong.

    • Text
    • Sŏul-si : K'ŏmyunik'eisyŏn Puksŭ, 2018.
    • 2018
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.1255 .S65 2018Off-site

  • Yo reinaré : el Divino Niño en la comunicación publicitaria / Carlos Andrés Arango Lozano, Jairo Roberto Sojo Gómez.

    • Text
    • [Bogotá] : Editorial UTADEO, Universidad de Bogotá Jorge Tadeo Lozano, [2018]
    • 2018
    • 1 Item
    FormatCall NumberItem Location
    Text NC998.6.C7 A73 2018gOff-site

  • Kkŭllim imiji ŭi sangjinghak / Chŏn Ki-sun chiŭm.

    • Text
    • Kyŏnggi-do Sŏngnam-si : Puk K'oria, 2018.
    • 2018
    • 1 Item
    FormatCall NumberItem Location
    Text HF5822 .C54 2018Off-site

  • Metaphern in Text-Bild-Gefügen : sprachliche und kognitive Metaphorik, visuelle Metaphorik, Zeitmetaphern in der Anzeigenwerbung und der Gegenwartskunst / Beatrix Fehse.

    • Text
    • Duisburg : Universitätsverlag Rhein-Ruhr, [2017]
    • 2017-2017
    • 1 Item
    FormatCall NumberItem Location
    Text BH301.M4 F44 2017gOff-site

  • Bayna al-lafẓ wa-al-ṣūrah : taʻaddudīyat al-ḥaqāʼiq wa-furjat al-mumkin / Saʻīd Bingarād.

    • Text
    • al-Dār al-Bayḍāʼ : al-Markaz al-Thaqāfī al-ʻArabī, 2017.
    • 2017
    • 1 Item
    FormatCall NumberItem Location
    Text P99 .B56 2017gOff-site

  • The economy of icons : how business manufactures meaning / Ernest Sternberg.

    • Text
    • Westport, Conn. : Praeger, 1999.
    • 1999
    • 1 Item
    FormatCall NumberItem Location
    Text HB74.P8 S74 1999Off-site

  • Pictorial metaphor in advertising / Charles Forceville.

    • Text
    • London ; New York : Routledge, 1996.
    • 1996
    • 1 Item
    FormatCall NumberItem Location
    Text HF5827 .F67 1996Off-site

  • Kwanggo t'eksŭt'ŭ ilki ŭi chŭlgŏum / Kim Yŏng-sun, O Chang-gŭn.

    • Text
    • Sŏul T'ŭkpyŏlsi : Yŏn'gŭk kwa In'gan, 2004.
    • 2004
    • 1 Item
    FormatCall NumberItem Location
    Text HF5827 .K59 2004Off-site

  • The codes of advertising : fetishism and the political economy of meaning in the consumer society / by Sut Jhally.

    • Text
    • New York : St. Martin's Press, 1987.
    • 1987
    • 1 Item
    FormatCall NumberItem Location
    Text HF5827 .J49 1987Off-site

  • Worldwide identity : inspired design from forty countries / Robert L. Peters.

    • Text
    • Gloucester, Mass. : Rockport, [2005], ©2005.
    • 2005-2005
    • 2 Items
    FormatCall NumberItem Location
    Text Off-site
    Not available - Please for assistance.
    FormatCall NumberItem Location
    Text HD59.2 .P475 2005Off-site

  • Imaging in advertising : verbal and visual codes of commerce / Fern L. Johnson.

    • Text
    • New York : Routledge, 2008.
    • 2008
    • 1 Item
    FormatCall NumberItem Location
    Text HF5821 .J64 2008Off-site

  • Gender advertisements / Erving Goffman.

    • Text
    • Cambridge, Mass. : Harvard University Press, 1979, ©1976.
    • 1979
    • 1 Item
    FormatCall NumberItem Location
    Text HF5827 .G57 1979bOff-site

  • Poetics of the poster : the rhetoric of image-text / David Scott.

    • Text
    • 2010
    • 1 Item
    FormatCall NumberItem Location
    Text NC1806.8 .S36 2010gOff-site

  • Figures de la publicité, figures du monde / Anne Sauvageot.

    • Text
    • Paris : Presses universitaires de France, c1987.
    • 1987
    • 1 Item
    FormatCall NumberItem Location
    Text HF5823 .S277 1987Off-site

  • Werbung, Medien und Kultur / Siegfried Schmidt, Brigitte Spiess (Hrsg.).

    • Text
    • Opladen : Westdeutscher Verlag, 1995.
    • 1995
    • 1 Item
    FormatCall NumberItem Location
    Text HF5821 .W455 1995xOff-site

  • Sex-Appeal in der Werbung / Klaus Moser.

    • Text
    • Göttingen : Verlag für Angewandte Psychologie, c1997.
    • 1997
    • 1 Item
    FormatCall NumberItem Location
    Text HF5827 .M67 1997xOff-site

  • The dream society : how the coming shift from information to imagination will transform your business / Rolf Jensen.

    • Text
    • New York : McGraw-Hill, c1999.
    • 1999
    • 2 Items
    FormatCall NumberItem Location
    Text HD30.27 .J47 1999Off-site
    FormatCall NumberItem Location
    Text HD30.27 .J47 1999Off-site

  • Battle of symbols : global dynamics of advertising, entertainment and media / John Fraim.

    • Text
    • [Einsiedeln, Switzerland] : Daimon, c2003.
    • 2003
    • 1 Item
    FormatCall NumberItem Location
    Text E169.12 .F73 2003Off-site

  • Simiyāʼiyāt al-ṣūrah al-ishhārīyah : al-ishhār wa-al-tamaththulāt al-thaqāfīyah / Saʻīd Binkarād.

    • Text
    • al-Dār al-Bayḍāʼ : Afrīqiyā al-Sharq, 2006.
    • 2006
    • 1 Item
    FormatCall NumberItem Location
    Text HF5822 .B53 2006Off-site

  • Poetik der Werbung / von Urs Meyer.

    • Text
    • Berlin : Erich Schmidt Verlag, c2010.
    • 2010

  • La migrazione dei simboli : pubblicità e religione / Carlo Nardella.

    • Text
    • Milano : Guerini scientifica, novembre 2015.
    • 2015-11
    • 1 Item
    FormatCall NumberItem Location
    Text HF5813.I8 N37 2015Off-site

  • Wspólczesna polska reklama prasowa : Co mówią reklamy, ich twórcy i odbiorcy? / Kamil Łuczaj.

    • Text
    • Kraków : Nomos, 2016.
    • 2016
    • 1 Item
    FormatCall NumberItem Location
    Text HF6105.P7 L83 2016Off-site

  • Magia e capitalismo : um estudo antropológico da publicidade / Everardo P. Guimarães Rocha.

    • Text
    • 1985
    • 1 Item
    FormatCall NumberItem Location
    Text HF5827.R58 1985Off-site

  • Ėstetika reklamy : kulʹturnye kurni i leĭtmotivy / E.V. Salʹnikova.

    • Text
    • Moskva : Aleteĭi︠a︡, 2001.
    • 2001
    • 1 Item
    FormatCall NumberItem Location
    Text NC998.6.R9 S346 2001Off-site

  • Wspólczesna polska reklama prasowa : Co mówią reklamy, ich twórcy i odbiorcy? / Kamil Łuczaj.

    • Text
    • Kraków : Nomos, 2016.
    • 2016
    • 1 Item
    FormatCall NumberItem Location
    Text HF6105.P7 L83 2016Off-site

  • Yo reinaré : el Divino Niño en la comunicación publicitaria. / Carlos Andrés Arango Lozano; Jairo Roberto Sojo Gómez.

    • Text
    • [Bogotá] : Editorial UTADEO, Universidad de Bogotá Jorge Tadeo Lozano, 2018.
    • 2018
    • 1 Item
    FormatCall NumberItem Location
    Text HF5813 A736 201Off-site

  • Midiŏ pikpaeng kwa kwanggo munhwa / Yi Hwa-ja, Kim Pyŏng-hŭi, Yi Hŭi-bok chiŭm.

    • Text
    • P'aju-si : Hanul, 2009.
    • 2009
    • 1 Item
    FormatCall NumberItem Location
    Text HF5813.K6 Y5 2009Off-site

  • Magia e capitalismo : um estudo antropológico da publicidade / Everardo P. Guimarães Rocha.

    • Text
    • São Paulo, SP : Brasiliense, 1985.
    • 1985
    • 1 Item
    FormatCall NumberItem Location
    Text HF5827 .R58 1985Off-site

  • Midiŏ pikpaeng kwa kwanggo munhwa / Yi Hwa-ja, Kim Pyŏng-hŭi, Yi Hŭi-bok chiŭm.

    • Text
    • P'aju-si : Hanul, 2009.
    • 2009
    • 1 Item
    FormatCall NumberItem Location
    Text HF5813.K6 Y5 2009Off-site

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