Research Catalog

  • Essentials of the promotional mix [by] Harry Deane Wolfe [and] Dik Warren Twedt.

    • Text
    • New York, Appleton-Century-Crofts [1970]
    • 1970
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 71-692Offsite
  • Promotional behavior [by] Sidney J. Levy.

    • Text
    • Glenview, Ill., Scott, Foresman [1971]
    • 1971
    • 1 Item
    FormatCall NumberItem Location
    Text JLD 72-1002Offsite
  • La stratégie américaine de promotion des ventes. Préf. de Gérard Biolley.

    • Text
    • Paris, Dunod, 1971 [c1970]
    • 1971-1970
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 72-948Offsite
  • Promotion: persuasive communication in marketing [by] Rollie Tillman and C. A. Kirkpatrick. Rev. ed.

    • Text
    • Homewood, Ill., R. D. Irwin, 1972.
    • 1972
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 72-1848Offsite
  • Promotion: an introductory analysis [by] Jerome B. Kernan, William P. Dommermuth [and] Montrose S. Sommers.

    • Text
    • New York, McGraw-Hill [1970]
    • 1970
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 72-2057Offsite
  • Traité pratique de la promotion des ventes, par Gérard Biolley [et] Maurice Cohen.

    • Text
    • Paris, Dunod, 1972.
    • 1972
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 73-309Offsite
  • Advertising and promotion for retailing: text and cases [by] Laurence W. Jacobs.

    • Text
    • Glenview, Ill., Scott, Foresman [1972]
    • 1972
    • 1 Item
    FormatCall NumberItem Location
    Text JLD 73-3523Offsite
  • The people motivators; consumer and sales incentives in modern marketing [by] Howard M. Turner, Jr.

    • Text
    • New York, McGraw-Hill [1973]
    • 1973
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 73-2528Offsite
  • How industrial advertising and promotion can increase marketing power [by] W. H. Grosse.

    • Text
    • [New York] AMACOM [1973]
    • 1973
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 73-2547Offsite
  • Verkaufsförderung für Investitionsgüter/ Lothar Ullrich. -

    • Text
    • Wiesbaden: Betriesbswirtschaftlicher Verlag Gabler, 1972.
    • 1972
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 74-1273Offsite
  • Principes et pratique de la promotion des ventes [par] Y. Castagnol. [1. éd. à jour au 1. sept. 1972.

    • Text
    • Paris] J. Delmas [1972]
    • 1972
    • 1 Item
    FormatCall NumberItem Location
    Text JLF 74-27|m(SASB)Offsite
  • More about creating customers, [by] Richard Graves.

    • Text
    • London, Allen & Unwin, 1970.
    • 1970
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 74-2082Offsite
  • The businessman's guide to advertising & sales promotion.

    • Text
    • New York, Gregg and Community College Division, McGraw-Hill [1974]
    • 1974
    • 1 Item
    FormatCall NumberItem Location
    Text JLD 74-2907Offsite
  • Creating customers, by Richard Graves and Allan Campbell.

    • Text
    • London, Allen and Unwin, [1968]
    • 1968
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 74-1939Offsite
  • Communicating with E. E. C. markets [by] Gordon J. Bolt.

    • Text
    • [London] Kogan Page [1973]
    • 1973
    • 1 Item
    FormatCall NumberItem Location
    Text JLD 75-297Offsite
  • Advertising & sales promotion.

    • Chicago, Crain Communications Inc. [etc.]
    • 1 Item
    FormatCall NumberItem Location
    M-10 5620Schwarzman Building - Main Reading Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Promotion.

    • [Chicago, Crain Communications inc.]
    • 1 Item
    FormatCall NumberItem Location
    JLN 78-77 Library has: v. 22, no. 1-10; Jan. 7-May 13, 1974. (Jan-May 1974)Offsite
  • Voyager pour mieux vendre. Avec la collaboration technique de Jean Mauries.

    • Text
    • Paris, Éditions d'organisation, 1973.
    • 1973
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 75-1579Offsite
  • An experiment to assess the sales response of white consumer to Black models displayed in promotional material.

    • Text
    • [Tempe, Ariz.] 1974.
    • 1974
    • 1 Item
    FormatCall NumberItem Location
    Text Sc Micro R-1634Schomburg Center - Research & Reference

    Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.

  • Mehrproduktunternehmung, Marktentwicklung, Wettbewerb.

    • Text
    • [Frankfurt/M.] Athenäum Verlag [c1972]
    • 1972
    • 1 Item
    FormatCall NumberItem Location
    Text JLD 75-1515Offsite
  • Seminar on "Below-the-Line Activities", Noordwijk aan Zee (Netherlands), 19-22 May 1971.

    • Text
    • [Amsterdam, E.S.O.M.A.R., 1971]
    • 1971
    • 1 Item
    FormatCall NumberItem Location
    Text JLD 76-94Offsite
  • Where were you when the promotion hit the shelf?

    • Text
    • [n. p.] c1966.
    • 1966
    • 1 Item
    FormatCall NumberItem Location
    Text JLF 76-476Offsite
  • Promotion : advertising, publicity, personal selling, sales promotion / Richard E. Stanley.

    • Text
    • Englewood Cliffs, N.J. : Prentice-Hall, c1977.
    • 1977
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 77-461Offsite
  • Sales promotion handbook / editor, Tony Dakin.

    • Text
    • Epping : Gower Press, 1974.
    • 1974
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 76-894Offsite
  • Objekte der Wirtschaftswerbung : Analyse d. Werbeobjekte z. systemat. Entwicklung von Werbestrategien / Josef Mazanec.

    • Text
    • Stuttgart : Poeschel, 1975.
    • 1975
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 76-2098Offsite
  • Manuel de promotion des ventes / Loïc Troadec.

    • Text
    • Paris : Éditions d'organisation, 1975.
    • 1975
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 76-2260Offsite
  • La promotion des ventes / Jean-Pierre S. de Monza. 1. éd.

    • Text
    • [Paris] : Presses universitaires de France, [1974]
    • 1974
    • 1 Item
    FormatCall NumberItem Location
    Text JLD 76-2132Offsite
  • Sales promotion : its place in marketing strategy / [by] Peter Spillard. 2nd ed.

    • Text
    • London : Business Books, 1975.
    • 1975
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 77-1142Offsite
  • Beispielhafte Verkaufsförderung : aktuelle Promotion kurz- u. langfristig / Peter M. Cristofolini ; [die Ill. zeichnete Hans van den Bergh]. 1. Aufl.

    • Text
    • Düsseldorf ; Wien : Econ-Verlag, 1976.
    • 1976
    • 1 Item
    FormatCall NumberItem Location
    Text JLD 77-3243Offsite
  • The successful promoter : 100 surefire ideas for selling yourself, your product, your organization / Ted Schwarz.

    • Text
    • Chicago : H. Regnery Co., c1976.
    • 1976
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 77-2468Offsite
  • The Dartnell sales promotion handbook. Editor: Ovid Riso.

    • Text
    • Chicago, 1973.
    • 1973
    • 1 Item
    FormatCall NumberItem Location
    Text JLD 82-367Offsite
  • Trading stamps in the United Kingdom : [report] / [by the] Economist Intelligence Unit.

    • Text
    • London : The Unit, 1977.
    • 1977
    • 1 Item
    FormatCall NumberItem Location
    Text JLF 78-1577Offsite
  • Verkaufsförderung, eine Marketing-Funktion : dargest. am Beispiel d. Konsumgüterindustrie / von Heinz W. Döppner. 1. Aufl.

    • Text
    • Berlin : Duncker und Humblot, 1977.
    • 1977
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 79-1569Offsite
  • The Salesman to salesman training program in personal persuasion - sales. Presented by Bills-Dunn and associates ... Filmed for telecast or screen projection; supplemented by text, workbooks, and script outlines.

    • Text
    • [Glenview, Ill., 1964]
    • 1964
    • 1 Item
    FormatCall NumberItem Location
    Text JLF 78-452Offsite
  • Briefed.

    • New York.
    • 7 Items
    FormatCall NumberItem Location
    K-10 3360 v. 24-25, 1967-68Offsite
    FormatCall NumberItem Location
    K-10 3360 v. 26-27, 1969-70Offsite
    FormatCall NumberItem Location
    K-10 3360 v. 28-29, 1971-72Offsite
  • Kaupan kampanjointi / Rurik Wahlstein, Raimo Berkan.

    • Text
    • Helsinki : Weilin + Göös, 1976.
    • 1976
    • 1 Item
    FormatCall NumberItem Location
    Text JLK 73-230 v. 17Offsite
  • Business/industrial marketing and communications : key to more productive selling / George C. McNutt.

    • Text
    • Chicago : Crain Books, c1978.
    • 1978
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 80-2714Offsite
  • Handbook of innovative marketing techniques / by David D. Seltz.

    • Text
    • Reading, Mass. : Addison-Wesley Pub. Co., c1981.
    • 1981
    • 1 Item
    FormatCall NumberItem Location
    Text JLF 81-866Offsite
  • Le voci di Napoli : (con una registrazione fonico-musicale su microsolco) / Antonio Altamura.

    • Text
    • [Napoli] : Società editrice napoletana, 1977.
    • 1977
    • 2 Items
    FormatCall NumberItem Location
    Text *LSMX 22 [Phonodisc]Performing Arts Research Collections - Recorded Sound

    Available - Can be used on site. Please visit New York Public Library - Performing Arts Research Collections to submit a request in person.

    FormatCall NumberItem Location
    Text JFF 82-148Offsite
  • Promotion : advertising, publicity, personal selling, sales promotion / Richard E. Stanley.

    • Text
    • Englewood Cliffs, NJ : Prentice-Hall, [1982]
    • 1982
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 82-354|m(SASB)Offsite
  • The promotional planning process / Roger A. Strang.

    • Text
    • New York, N.Y. : Praeger, 1980.
    • 1980
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 82-620|m(SASB)Offsite
  • Managing sales promotion / edited by Julia Piper.

    • Text
    • Westmead, Farnborough : Gower in association with Marketing magazine, 1980.
    • 1980
    • 1 Item
    FormatCall NumberItem Location
    Text JLD 83-2962Offsite
  • How to advertise and promote your retail store / Dana K. Cassell.

    • Text
    • New York : American Management Associations, c1983.
    • 1983
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 84-217Offsite
  • Advertising and sales promotion : cost-effective techniques for your small business / William H. Brannen.

    • Text
    • Englewood Cliffs, N.J. : Prentice-Hall, c1983.
    • 1983
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 84-195|m(SASB)Offsite
  • Promotion : a guide to effective promotional planning, strategies, and executions / Dan Ailloni-Charas.

    • Text
    • New York : Wiley, c1984.
    • 1984
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 84-2374Offsite
  • Promoting effectively for downtown business : dynamic new case studies / edited by Laurence A. Alexander.

    • Text
    • New York, N.Y. : Downtown Research & Development Center, c1983.
    • 1983
    • 1 Item
    FormatCall NumberItem Location
    Text JLF 84-489Offsite
  • Promotion : analysis, creativity, and strategy / William P. Dommermuth.

    • Text
    • Boston, Mass. : Kent Pub. Co., c1984.
    • 1984
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 84-3675Offsite
  • Handbook of sales promotion / Stanley M. Ulanoff, editor in chief.

    • Text
    • New York : McGraw-Hill, c1985.
    • 1985
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 00-586Offsite
  • A handbook of retail promotion ideas / by David D. Seltz.

    • Text
    • Rockville Centre, N.Y. : Farnsworth Pub. Co., c1985.
    • 1985
    • 1 Item
    FormatCall NumberItem Location
    Text JLF 86-1789Offsite
  • MaxiMarketing : the new direction in advertising, promotion, and marketing strategy / Stan Rapp and Thomas L. Collins.

    • Text
    • New York : McGraw-Hill, c1987.
    • 1987
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 86-4705Offsite

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