Research Catalog
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Displaying 1-48 of 48 results
How industrial advertising and promotion can increase marketing power [by] W. H. Grosse.
- Text
- [New York] AMACOM [1973]
- 1973
- 1 Item
Item details Format Call Number Item Location Text JLE 73-2547 Offsite Not available - Please for assistance.Werbekonzeptionen in ausgewählten Investitionsgüterbranchen : e. Analyse auf d. Basis e. empir. Untersuchung / Udo Alexander Lipke.
- Text
- Bochum : Brockmeyer, 1976.
- 1976
- 1 Item
Item details Format Call Number Item Location Text JLD 79-3141 Offsite Not available - Please for assistance.Business-to-business advertising : how to compete for a $1-trillion-plus market / by Howard G. (Scotty) Sawyer.
- Text
- Chicago, Ill. : Crain Books, [c1978]
- 1978
- 1 Item
Item details Format Call Number Item Location Text JLE 80-1811 Offsite Not available - Please for assistance.The 100 greatest corporate and industrial ads / Fred C. Poppe.
- Text
- New York : Van Nostrand Reinhold, c1983.
- 1983
- 1 Item
Item details Format Call Number Item Location Text JLF 84-685 Offsite Not available - Please for assistance.The management of business-to-business advertising : a working guide for small to mid-size companies / Stewart Halsey Ross.
- Text
- New York : Quorum Books, 1986.
- 1986
- 1 Item
Item details Format Call Number Item Location Text JLE 86-4290 Offsite Not available - Please for assistance.Inside print.
- Text
- New Canaan, CT : M.P.E., Inc., 1986-1989.
- 1986-1989
- 4 Items
Item details Format Call Number Item Location Text JFM 86-283 v. 8 1987 Offsite Not available - Please for assistance.Item details Format Call Number Item Location Text JFM 86-283 v. 9 1988 Offsite Not available - Please for assistance.Item details Format Call Number Item Location Text JFM 86-283 v. 10 Jan.-July 1989 Offsite Not available - Please for assistance.Taishō no sesō fūzoku : chirashi kōkoku ni miru / Masuda Tajirō cho.
- Text
- Tōkyō : Bijinesusha, Shōwa 61 [1986]
- 1986
- 1 Item
Item details Format Call Number Item Location Text *OSL 87-5657 Offsite Not available - Please for assistance.Inside media.
- Text
- Stamford, CT : Hanson Pub. Group Inc., 1989-
- 1989-present
- 16 Items
Item details Format Call Number Item Location Text JBN 92-13 June 26-Dec. 11, 1996 Offsite Not available - Please for assistance.Item details Format Call Number Item Location Text JBN 92-13 Jan. 28-Mar. 11, 1997 Offsite Not available - Please for assistance.Item details Format Call Number Item Location Text JBN 92-13 March 25,1997 Offsite Not available - Please for assistance.The importance of research in a changing business marketing environment including : first results of the ARF/ABP study of the relationship between business-to-business, advertising and sales : transcript proceedings / ARF Eighth Annual Business Advertising Research Conference, the New York Hilton, October 16, 1986.
- Text
- New York, NY (3 E. 54th St., New York 10022-3180) : Advertising Research Foundation, c1986.
- 1986
- 1 Item
Item details Format Call Number Item Location Text JLF 88-2237 Offsite Not available - Please for assistance.Practical advertising and publicity : effective promotion of products and services to industry and commerce / Norman A. Hart.
- Text
- London ; New York : McGraw-Hill, c1988.
- 1988
- 1 Item
Item details Format Call Number Item Location Text JLE 89-453|m(SASB) Offsite Not available - Please for assistance.U.S. sourcebook of advertisers.
- Text
- Lincolnshire, Ill. : Schonfeld & Associates
- unknown-present
- 27 Items
Item details Format Call Number Item Location PRINT *R-BIZ HF5805 .U8 Latest ed. Stavros Niarchos Foundation Library - Business Center Reference Not available - Please for assistance.Item details Format Call Number Item Location PRINT *R-BIZ HF5805 .U8 Latest ed. Stavros Niarchos Foundation Library - Business Center Reference Not available - Please for assistance.Item details Format Call Number Item Location PRINT *R-BIZ HF5805 .U8 Latest ed. Stavros Niarchos Foundation Library - Business Center Reference Not available - Please for assistance.Industrial advertising and marketing in Europe.
- Text
- London : Institute of Practitioners in Advertising, 1974.
- 1974
- 1 Item
Item details Format Call Number Item Location Text JAX E-593 Offsite Not available - Please for assistance.Business to business communications handbook / Fred R. Messner.
- Text
- Lincolnwood, Ill : NTC Business books in conjuction with the Association of National Advertisers, c1992.
- 1992
- 1 Item
Item details Format Call Number Item Location Text JBF 00-238 Offsite Not available - Please for assistance.Business-to-business advertising : a marketing management approach / Charles H. Patti, Steven W. Hartley, and Susan L. Kennedy.
- Text
- Lincolnwood, Ill. : NTC Business Books, c1991
- 1991
- 1 Item
Item details Format Call Number Item Location Text JBE 93-1050 Offsite Not available - Please for assistance.100 new greatest corporate ads / Fred C. Poppe.
- Text
- New York : Wiley, c1993.
- 1993
- 1 Item
Item details Format Call Number Item Location Text JBF 93-756 Offsite Not available - Please for assistance.Cent ans de publicité industrielle / Véronique Puvilland ; introduction de René Girault et André Thépot.
- Text
- [Paris] : L'Usine nouvelle, c1991.
- 1991
- 1 Item
Item details Format Call Number Item Location Text 3-MDW 94-1391 Offsite Not available - Please for assistance.Profiting from industrial advertising sales leads.
- Text
- Cleveland, Ohio : New Equipment Digest, c1991.
- 1991
- 1 Item
Item details Format Call Number Item Location Text JBE 96-2374 Offsite Not available - Please for assistance.Industriewerbung nach Mass.
- Text
- Würzburg, Vogel-Verlag [1962 or 3]
- 1962
- 1 Item
Item details Format Call Number Item Location Text D-13 8198 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Die Werbung für Investitions- und Produktionsgüter, ihre Möglichkeiten und Grenzen.
- Text
- München, Verlag Moderne Industrie [1961]
- 1961
- 1 Item
Item details Format Call Number Item Location Text D-13 3061 no. 1-4 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Industrial advertising: planning, creating, evaluating, and merchandising it more effectively. With a preface by Marion Harper, Jr.
- Text
- New York, McGraw-Hill [1963]
- 1963
- 1 Item
Item details Format Call Number Item Location Text D-14 8214 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Advertising to business.
- Text
- Homewood, Ill., R. D. Irwin, 1957.
- 1957
- 1 Item
Item details Format Call Number Item Location Text E-11 339 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Hanʼguk kwanggo 100-yŏn = Korean advertising 100 years.
- Text
- Sŏul-si : Hanʼguk Kwanggo Tanchʻe Yŏnhaphoe, 1996.
- 1996
- 2 Items
Item details Format Call Number Item Location Text *OTF+ 98-2819 v. 1 Offsite Not available - Please for assistance.Item details Format Call Number Item Location Text *OTF+ 98-2819 v. 2 Offsite Not available - Please for assistance.Hanʼguk ŭi kwanggo = Advertising in Korea / Hanʼguk Kwanggo Hakhoe pʻyŏn.
- Text
- Sŏul : Nanam Chʻulpʻan, 1996.
- 1996
- 1 Item
Item details Format Call Number Item Location Text *OTF 98-3957 Offsite Not available - Please for assistance.How to manage industrial advertising.
- Text
- Pleasantville, N.Y., Printers' Ink Books [1955]
- 1955
- 1 Item
Item details Format Call Number Item Location Text TW (Bartle, F. W. How to manage industrial advertising) Offsite Not available - Please for assistance.The advertising appropriation in the rubber tire industry : [microfilm] a study in decision-making / by Fremont Amio Shull.
- Text
- 1958.
- 1958
- 1 Item
Item details Format Call Number Item Location Text *ZT-345 no. 1-5 Offsite Not available - Please for assistance.The impact of business publication advertising on sales and profits : a joint project of the Advertising Research Foundation and the Association of Business Publishers.
- Text
- New York, NY : ARF : ABP, c1987.
- 1987
- 1 Item
Item details Format Call Number Item Location Text JBF 12-164 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Selling your product : the modern idea.
- Text
- New York : American Machinist, 1913.
- 1913
- 1 Item
Item details Format Call Number Item Location Text TW (American Machinist. Selling your product) Offsite Not available - Please for assistance.A review of institutional advertising which has appeared in Canadian publications from 1932 to 1946 and early 1947 : presenting important facts about the history and development of the nickel industry in Canada and its economic benefits to the Canadian people.
- Text
- [Toronto] : International Nickel Co. of Canada, [1947]
- 1947
- 1 Item
Item details Format Call Number Item Location Text TW (International Nickel Company of Canada. Review of institutional advertising ... . 1947) Offsite Not available - Please for assistance.Business superbrands.
- Text
- London : Superbrands, c2000-
- 2000-present
- 4 Items
Item details Format Call Number Item Location Text JBN 07-45 2007 Offsite Not available - Please for assistance.Item details Format Call Number Item Location Text JBN 07-45 2008 Offsite Not available - Please for assistance.Item details Format Call Number Item Location Text JBN 07-45 2009 Offsite Not available - Please for assistance.Printed selling.
- Text
- Chicago, Ill. : Davidson Publishing Co.
- 1945-
- 1 Item
Item details Format Call Number Item Location Text 3-VMPA (Paper progress. Printed selling) Aug. 1944-Dec. 1945 Offsite Not available - Please for assistance.Paper progress.
- Text
- Cleveland, Ohio : Industrial Pub. Co.
- 1937-1945
- 9 Items
Item details Format Call Number Item Location Text 3-VMPA (Paper progress. Printed selling) v. 5 (Aug. 1941 - July 1942) Offsite Not available - Please for assistance.Item details Format Call Number Item Location Text 3-VMPA (Paper progress. Printed selling) v. 6 (Aug. 1942 - July 1943) Offsite Not available - Please for assistance.Item details Format Call Number Item Location Text 3-VMPA (Paper progress. Printed selling) v. 7 (Aug. 1943 - July 1944) Offsite Not available - Please for assistance.Fall River [electronic resource] : an historical sketch of her industry, progress and improvement / compiled from authentic and official sources.
- Text
- Fall River, Mass. : W.W. Armstrong, 1870
- 1870
Industrial products finder [electronic resource].
- Text
- Bombay : Business Press Private Ltd.
- 1972-present
- 2 Resources
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The 100 greatest corporate and industrial ads / Fred C. Poppe.
- Text
- New York : Van Nostrand Reinhold, c1983.
- 1983
- 1 Item
Item details Format Call Number Item Location Text HF5823 .P595 1983 Off-site Not available - Please for assistance.Industrial advertising and sales promotion (Advertising and selling industrial goods) / by Vergil D. Reed ...
- Text
- New York : The Ronald press company, [1936]
- 1936
- 1 Item
Item details Format Call Number Item Location Text 378.7CXO R256 Off-site Not available - Please for assistance.Advertiser, agency, publisher : 3 views of industrial marketing : a research study / conducted by Hitchcock Publishing Co.
- Text
- [Wheaton, Ill.] : Hitchcock, 1974.
- 1974
- 1 Item
Item details Format Call Number Item Location Text HF5813.U6 H5 Off-site Not available - Please for assistance.How to manage industrial advertising.
- Text
- Pleasantville, N.Y. : Printers\u0027 Ink Books, [1955]
- 1955
- 1 Item
Item details Format Call Number Item Location Text HF5823 .B28 Off-site Not available - Please for assistance.How industrial advertising and promotion can increase marketing power / [by] W. H. Grosse.
- Text
- [New York] : AMACOM, [1973]
- 1973
- 1 Item
Item details Format Call Number Item Location Text HF5823 .G76 Off-site Not available - Please for assistance.Advertising to business.
- Text
- Homewood, Ill. : R. D. Irwin, 1957.
- 1957
- 1 Item
Item details Format Call Number Item Location Text HF5823 .Sm64 Off-site Not available - Please for assistance.Paper progress.
- Text
- Cleveland, Ohio : Industrial Pub. Co., 1937-
- 1937
- 4 Items
Item details Format Call Number Item Location Text 676 P195 v.5 (1941:Aug-1942:July) Off-site Not available - Please for assistance.Item details Format Call Number Item Location Text 676 P195 v.6 (1942:Aug-1943:July) Off-site Not available - Please for assistance.Item details Format Call Number Item Location Text 676 P195 v.7 (1943:Aug-1944:July) Off-site Not available - Please for assistance.Relationships between changes in industrial advertising and promotion expenditures and changes in market share / by Paul W. Farris and Robert D. Buzzell.
- Text
- Cambridge, Mass. : Marketing Science Institute, 1976.
- 1976
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.76-119 Off-site Not available - Please for assistance.Kōkoku no hirointachi / Shimamori Michiko cho.
- Text
- 1998
- 1 Item
Item details Format Call Number Item Location Text HD59.6.J3 S55 1998 Off-site Not available - Please for assistance.Ein Sonntagskind aus Memel : mein Lebensweg in 83 Jahren / Theodor Sunnus.
- Text
- Norderstedt : BoD-Books on Demand, [2016]
- 2016-2016
- 1 Item
Item details Format Call Number Item Location Text DD290.33.S86 A3 2016 Off-site Not available - Please for assistance.Dōgu to media no seijigaku / Kashiwagi Hiroshi.
- Text
- Tōkyō : Miraisha, 1989.
- 1989
- 1 Item
Item details Format Call Number Item Location Text HD59 .K28 1989 Off-site Not available - Please for assistance.Hucksters in the classroom : a review of industry propaganda in schools / by Sheila Harty.
- Text
- 1979
- 1 Item
Item details Format Call Number Item Location Text LB1043.Z9 H37 Off-site Not available - Please for assistance.Modern institutional advertising; including corporate, corporate image association, service, and all other major forms of non-product advertising [by] George A. Flanagan.
- Text
- New York, McGraw-Hill Book Co. [1967]
- 1967
- 1 Item
Item details Format Call Number Item Location Text HD59.F54 Off-site Not available - Please for assistance.Dōgu to media no seijigaku / Kashiwagi Hiroshi.
- Text
- Tōkyō : Miraisha, 1989.
- 1989
- 1 Item
Item details Format Call Number Item Location Text HD59 .K28 1989 Off-site Not available - Please for assistance.
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