Research Catalog

  • Getting the best from your ad agency / Joe Marconi.

    • Text
    • Chicago, Ill. : Probus Publishing, c1991.
    • 1991
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 91-1804Offsite
  • Crisis marketing : when bad things happen to good companies / Joe Marconi.

    • Text
    • Chicago : American Marketing Association ; Cambridge [England] : Probus, c1992.
    • 1992
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 93-116Offsite
  • Beyond branding : how savvy marketers build brand equity to create products and open new markets / Joe Marconi.

    • Text
    • Chicago, Ill. : Probus Pub., c1993.
    • 1993
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 93-2408Offsite
  • Image marketing : using public perceptions to attain business objectives / Joe Marconi.

    • Text
    • Lincolnwood, Ill. : NTC Business Books, c1996.
    • 1996
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 96-2200Offsite
  • Crisis marketing : when bad things happen to good companies / Joe Marconi.

    • Text
    • Chicago : NTC Business Books, c1997.
    • 1997
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 98-1199Offsite
  • The complete guide to publicity : maximize visibility for your product, service, or organization / Joe Marconi.

    • Text
    • Lincolnwood, Ill. : NTC Business Books, c1999.
    • 1999
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 11-510Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi.

    • Text
    • Lincolnwood, IL : NTC Business Books, c2000.
    • 2000
  • Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi.

    • Text
    • Chicago ; London : McGraw-Hill, c2002.
    • 2002
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 02-266Offsite
  • Future marketing : targeting seniors, Boomers, and Generations X and Y / Joe Marconi.

    • Text
    • Lincolnwood, Ill. : NTC Business Books : In conjunction with The American Marketing Association, c2001.
    • 2001
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 13-1353Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Public relations : the complete guide / Joe Marconi.

    • Text
    • Mason, Ohio : South-Western ; [s.l.] : American Marketing Association, c2004.
    • 2004
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 04-1762Offsite
  • Beyond branding : how savvy marketers build brand equity to create products and open new markets / Joe Marconi.

    • Text
    • Chicago, Ill. : Probus Pub. Co., [1993], ©1993.
    • 1993-1993
    • 1 Item
    FormatCall NumberItem Location
    Text HD69.B7 M37 1993Off-site
  • Image marketing : using public perceptions to attain business objectives / Joe Marconi.

    • Text
    • Lincolnwood, Ill., USA : NTC Business Books ; Chicago, Ill. : American Maeketing Association, [1996], ©1996.
    • 1996-1996
    • 1 Item
    FormatCall NumberItem Location
    Text HD59.2 .M37 1996Off-site
  • Crisis marketing : when bad things happen to good companies / Joe Marconi.

    • Text
    • Chicago : NTC Business Books, [1997], ©1997.
    • 1997-1997
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.122 .M367 1997Off-site
  • The complete guide to publicity : maximize visibility for your product, service, or organization / Joe Marconi.

    • Text
    • Lincolnwood, Ill. : NTC Business Books, [1999], ©1999.
    • 1999-1999
    • 1 Item
    FormatCall NumberItem Location
    Text HM263 .M2743 1999Off-site
  • The brand marketing book : creating, managing and extending the value of your brand / Joe Marconi.

    • Text
    • Lincolnwood, IL : NTC Business Books in conjunction with the American Marketing Association, 2000.
    • 2000
    • 1 Item
    FormatCall NumberItem Location
    Text HD69.B7 M373 2000Off-site
  • Future marketing : targeting seniors, Boomers, and Generation X and Y / Joe Marconi.

    • Text
    • Lincolnwood, Ill. : NTC Business Books : In conjunction with The American Marketing Association, [2001], ©2001.
    • 2001-2001
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.127 .M35 2001Off-site
  • Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi.

    • Text
    • Chicago, IL : McGraw-Hill, 2001.
    • 2001
    • 1 Item
    FormatCall NumberItem Location
    Text HD59.2 .M374 2001Off-site
  • Public relations : the complete guide / Joe Marconi.

    • Text
    • Mason, Ohio : South-Western, [2004], ©2004.
    • 2004-2004
    • 1 Item
    FormatCall NumberItem Location
    Text HD59 .M27 2004gOff-site
  • Creating the marketing experience : new strategies for building relationships with your target market / Joe Marconi.

    • Text
    • Mason, Ohio : Thomson, [2005], ©2005.
    • 2005-2005
    • 2 Items
    FormatCall NumberItem Location
    Text Off-site
    Not available - Please for assistance.
    FormatCall NumberItem Location
    Text HF5415.55 .M335 2005Off-site

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