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Displaying 1-50 of 53 results
Macy's, Gimbels, and me; how to earn $90,000 a year in retail advertising.
- Text
- New York, Simon and Schuster [1967]
- 1967
- 1 Item
Item details Format Call Number Item Location Text HF5810.F5 A3 Off-site The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff.
- Text
- New York : Routledge, 2014.
- 2014
- 1 Item
Item details Format Call Number Item Location Text BF637.P4 P39 2014 Off-site Issues in advertising : the economics of persuasion / edited by David G. Tuerck.
- Text
- Washington : American Enterprise Institute for Public Policy Research, [1978], ©1978.
- 1978-1978
- 2 Items
Item details Format Call Number Item Location Text Off-site Not available - Please for assistance.Item details Format Call Number Item Location Text HF5827 .I83 Off-site Hergé & la publicité / Jean-Claude Jouret.
- Text
- Neufchâteau : Weyrich, [2016]
- 2016
- 1 Item
Item details Format Call Number Item Location Text PN6790.B43 H4734 2016g Off-site Ways of seeing / a book made by John Berger [and others].
- Text
- London : British Broadcasting Corp. ; London ; New York, N.Y. : Penguin Books, 1977.
- 1977
- 1 Item
Item details Format Call Number Item Location Text N7430.5 .W39 1977 Off-site Not available - Please for assistance.Sobija simni wa kwanggo PR mak'et'ing = Consumer psychology in advertising, public relations, and marketing / Yi Pyŏng-gwan [and then others] kongjŏ.
- Text
- Sŏul T'ŭkpyŏlsi : Hakchisa, 2020.
- 2020
- 1 Item
Item details Format Call Number Item Location Text HF5415.32 .S562 2020 Off-site Injo in'gan p'ŭrojekt'ŭ : kŭndae kwanggo ŭi p'unggyŏng / Kwŏn Ch'ang-gyu chiŭm.
- Text
- Kyŏnggi-do P'aju-si : Sŏhae Munjip, 2020.
- 2020
- 1 Item
Item details Format Call Number Item Location Text HF5813.K8 K86 2020 Off-site Printers\u0027 ink.
- Text
- New York : Printers\u0027 Ink Pub. Co., 1888-1967.
- 1888-1967
- 247 Items
Item details Format Call Number Item Location Text Z284 .P74 v.293:1966 Off-site Item details Format Call Number Item Location Text Z284 .P74 v.294:1967 Off-site Item details Format Call Number Item Location Text Z284 .P74 v.295:1967 Off-site La cultura de la celebridad : una historia del star system in la Argentina / Alina Mazzaferro.
- Text
- Ciudad de Buenos Aires : EUDEBA, Universidad de Buenos Aires, 2018
- 2018
- 1 Item
Item details Format Call Number Item Location Text HM1226 .M39 2018g Off-site Sémiotique, marketing et communication : sous les signes, les stratégies / Jean-Marie Floch ; préface de Christian Pinson.
- Text
- Paris : Presses universitaires de France, 1995.
- 1995
- 1 Item
Item details Format Call Number Item Location Text HF5415.123 .F56 1995g Off-site The public relations writer's handbook / Merry Aronson, Don Spetner.
- Text
- San Francisco : Jossey-Bass, [1998?]
- 1998-1993
- 1 Item
Item details Format Call Number Item Location Text HM263 .A7864 1998 Off-site Zhongguo guang gao = China advertising.
- Text
- Shanghai Shi : "Zhongguo guang gao" za zhi she, 1981-
- 1981-present
- 109 Items
Item details Format Call Number Item Location Text HF5801 .C46 no.31-34:1989 Off-site Item details Format Call Number Item Location Text HF5801 .C46 no.35-36,no.38:1990 Off-site Item details Format Call Number Item Location Text HF5801 .C46 no.189-194 (2009:July-Dec.) Off-site The truth about the drug companies : how they deceive us and what to do about it / Marcia Angell.
- Text
- New York : Random House, [2004], ©2004.
- 2004-2004
- 2 Items
Item details Format Call Number Item Location Text Off-site Not available - Please for assistance.Item details Format Call Number Item Location Text HD9666.5 .A74 2004 Off-site Stamm Leitfaden durch Presse und Werbung = Annual directory through press and advertising.
- Text
- Essen : Stamm Verlag GMBH, 1976-
- 1976-present
- 40 Items
Item details Format Call Number Item Location Text Z6956.G3 S732 Ausg.56:2003:no.2 Off-site Item details Format Call Number Item Location Text Z6956.G3 S732 Ausg.56:2003:no.1 Off-site Item details Format Call Number Item Location Text Z6956.G3 S732 Ausg.57:2004:no.2 Off-site Crisis communications : a casebook approach / Kathleen Fearn-Banks.
- Text
- Mahwah, N.J. : Lawrence Erlbaum Associates, 2002.
- 2002
- 1 Item
Item details Format Call Number Item Location Text HD59 .F37 2002 Off-site How to advertise / Kenneth Roman and Jane Maas with Martin Nisenholtz.
- Text
- New York : Thomas Dunne Books/St. Martin's Press, 2003.
- 2003
- 1 Item
Item details Format Call Number Item Location Text HF5823 .R665 2003 Off-site What sticks : Why most advertising fails and how to guarantee yours succeeds / Rex Briggs and Greg Stuart.
- Text
- Chicago : Kaplan Pub., [2006], ©2006.
- 2006-2006
- 2 Items
Item details Format Call Number Item Location Text Off-site Not available - Please for assistance.Item details Format Call Number Item Location Text HF5415 .B666 2006 Off-site How to market to consumers : 10 ways to win / John A. Quelch.
- Text
- New York : Wiley, [1989], ©1989.
- 1989-1989
- 1 Item
Item details Format Call Number Item Location Text HF5415.1 .Q45 1989 Off-site The relationship between recall, cognitive responses and advertising effectiveness : effects of delay and context / by Amitava Chattopadhyay and Joseph W. Alba.
- Text
- Cambridge, Mass. : Marketing Science Institute, [1989], ©1989.
- 1989-1989
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.89/103-106 Off-site L'internationale publicitaire / Armand Mattelart.
- Text
- Paris : La Découverte, 1989.
- 1989
- 1 Item
Item details Format Call Number Item Location Text HF5821 .M32 1989 Off-site Advertising / Maurice I. Mandell.
- Text
- 1980
- 1 Item
Item details Format Call Number Item Location Text HF5823 .M219 1980 Off-site Les mots de la publicité : l'architecture du slogan / Blanche Grunig.
- Text
- [Paris] : Presses du CNRS, [1990], ©1990.
- 1990-1990
- 1 Item
Item details Format Call Number Item Location Text HF6135 .G78 1990 Off-site A arte do comércio : São Paulo / Jacob Klintowitz.
- Text
- [São Paulo] : SENAC, 1988-1991.
- 1988-1991
- 3 Items
Item details Format Call Number Item Location Text NC998.6.B72 S246 1988g v.3 Off-site Item details Format Call Number Item Location Text NC998.6.B72 S246 1988g v.2 Off-site Item details Format Call Number Item Location Text NC998.6.B72 S246 1988g v.1 Off-site Dictating content : how advertising pressure can corrupt a free press / Ronald K.L. Collins, co-founder, Center for the Study of Commercialism.
- Text
- Washington, D.C. : Center for the Study of Commercialism, 1992.
- 1992
- 2 Items
Item details Format Call Number Item Location Text HF5833 .C683 1992g Off-site Item details Format Call Number Item Location Text HF5827 .C65x 1992 Off-site HardWear : the art of prevention / edited by Hugh Rigby & Susan Leibtag.
- Text
- Edmonton : Quon Editions, 1994.
- 1994
- 1 Item
Item details Format Call Number Item Location Text RA788 .H37 1994 Off-site Gender & utopia in advertising : a critical reader / edited by Luigi and Alessandra Manca ; with intaglio prints by William Scarlato.
- Text
- Lisle, IL : Procopian Press ; [Syracuse, N.Y.] : Distributed by Syracuse University Press, ©1994.
- 1994
- 1 Item
Item details Format Call Number Item Location Text HF5827 .G46 1994 Off-site Presse- und Öffentlichkeitsarbeit / von Marianne Ulsamer.
- Text
- Stuttgart : Deutscher Sparkassen, ©1999.
- 1999
- 1 Item
Item details Format Call Number Item Location Text HM1226 .U47 1999 Off-site Texten wie ein Profi : ob 5-Minuten-Text oder überzeugende Kommunikationsstrategie : ein Buch für Einsteiger, Könner und solche, die den Kopf hinhalten müssen / Hans-Peter Förster.
- Text
- Frankfurt am Main : FAZ-Institut für Management-, Markt- und Medieninformationen, [2000?]
- 2000
- 1 Item
Item details Format Call Number Item Location Text HF5825 .F67 2000 Off-site La morte della pubblicità : la stupidità nell'epoca della riproducibilità tecnica / Bruno Ballardini.
- Text
- Roma : Castelvecchi, 1998.
- 1998
- 1 Item
Item details Format Call Number Item Location Text HF5822 .B35 1998 Off-site Koshikudake hassōhō : aera ichigyō kopī.
- Text
- Tōkyō : Asahi Shinbunsha, [1998]
- 1998
- 1 Item
Item details Format Call Number Item Location Text HF5827 .K67 1998x Off-site The male mystique : men's magazine ads of the 1960s and '70s / Jacques Boyreau.
- Text
- San Francisco : Chronicle Books, ©2004.
- 2004
- 1 Item
Item details Format Call Number Item Location Text HF6107 .B658 2004 Off-site "Deutsche Kultur" und Werbung : Studien zur Geschichte der Wirtschaftswerbung von 1918 bis 1945 / Alexander Schug.
- Text
- Berlin : Humboldt-Universität zu Berlin, 2011.
- 2011
- 1 Item
Item details Format Call Number Item Location Text HF5813.G4 S33 2011 Off-site Jet lag : le monde vu de la publicité / Jean-Marie Dru.
- Text
- Paris : Bernard Grasset, [2011]
- 2011
- 1 Item
Item details Format Call Number Item Location Text HF5810.D78 A3 2011 Off-site The beauty paradigm : gender discourse in Indian advertising / Jaishri Jethwaney.
- Text
- New Delhi, India : SAGE Publications India Pvt Ltd, 2022.
- 2022-2022
- 1 Item
Item details Format Call Number Item Location Text HF5827.85 .J48 2022 Off-site Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
- Text
- Mahwah, N.J. : Lawrence Erlbaum, 2004.
- 2004
- 1 Item
Item details Format Call Number Item Location Text HF5822 .D59 2004 Off-site Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
- Text
- Mahwah, N.J. : Lawrence Erlbaum, 2004.
- 2004
- 1 Item
Item details Format Call Number Item Location Text HF5822 .D59 2004 Off-site Advertising [by] Kenneth A. Longman. Under the general editorship of William F. Massy.
- Text
- New York, Harcourt Brace Jovanovich [1971]
- 1971
- 1 Item
Item details Format Call Number Item Location Text HF5821.L76 Off-site The beauty paradigm : gender discourse in Indian advertising / Jaishri Jethwaney.
- Text
- New Delhi, India : SAGE Publications India Pvt Ltd, 2022.
- 2022-2022
- 1 Item
Item details Format Call Number Item Location Text HF5827.85 .J48 2022 Off-site Democratic party publicity in the 1940 campaign [by] Theodore Milton Black.
- Text
- New York, Plymouth Pub. Co., 1941.
- 1941
- 1 Item
Item details Format Call Number Item Location Text 10885.183 Off-site La nostalgie du futur / Marcel Bleustein-Blanchet.
- Text
- Paris : R. Laffont, ©1977.
- 1977
- 1 Item
Item details Format Call Number Item Location Text HF5813.F8B55 Off-site Werbung im Jahr 1947 : zur Sprache der Anzeigen in Zeitschriften der Nachkriegszeit / Christiane Adam-Wintjen.
- Text
- Tübingen : M. Niemeyer, 1998.
- 1998
- 1 Item
Item details Format Call Number Item Location Text PF5997.A3 A33 1998 Off-site Werbung im Nationalsozialismus : die Kataloge der "Grossen Deutschen Kunstausstellung" 1937-1944 / Britta Lammers.
- Text
- Weimar : VDG, 1999.
- 1999
- 1 Item
Item details Format Call Number Item Location Text N6868.5.N37 L36 1999 Off-site Underground art : London Transport posters, 1908 to the present / Oliver Green.
- Text
- London : Laurence King, 1999.
- 1999-1990
- 1 Item
Item details Format Call Number Item Location Text NC1807.G7 G733 1999q Oversize Off-site How to make the media work for you / Catherine Samuels.
- Text
- New York : Women's Action Alliance, 1974.
- 1974
- 1 Item
Item details Format Call Number Item Location Text HM263 .S277 1974 Off-site Public health branding : applying marketing for social change / edited by W. Douglas Evans, Gerard Hastings.
- Text
- Oxford ; New York : Oxford University Press, 2008.
- 2008
- 1 Item
Item details Format Call Number Item Location Text RA427 .P82 2008 Off-site Mémoires d'un lion / Marcel Bleustein-Blanchet.
- Text
- Paris : Libr. académique Perrin, ©1988.
- 1988
- 1 Item
Item details Format Call Number Item Location Text HF5810.B55 A36 1988 Off-site Freedom of commercial speech in Europe / Joanna Krzeminska-Vamvaka.
- Text
- Hamburg : Verlag Dr. Kovač, 2008.
- 2008
- 1 Item
Item details Format Call Number Item Location Text K3253 .K794 2008 Off-site Wettbewerb und Werbung / herausgegeben von Burkhardt Röper.
- Text
- Berlin : Duncker & Humblot, ©1989.
- 1989
- 1 Item
Item details Format Call Number Item Location Text HF5808.G4 W48 1989 Off-site Musique et publicité : du cri de Paris-- aux messages publicitaires radiophoniques et télévisés / Jean-Rémy Julien ; préface de Jacques Rigaud.
- Text
- [Paris] : Flammarion, ©1989.
- 1989
- 1 Item
Item details Format Call Number Item Location Text ML3790 .J85 Off-site Power, publicity, and the abuse of libel law / Donald M. Gillmor.
- Text
- New York : Oxford University Press, 1992.
- 1992
- 1 Item
Item details Format Call Number Item Location Text KF1266 .G55 1992 Off-site
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