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Displaying 1-38 of 38 results for author "University of California, Berkeley. Graduate School of Business Administration."
The Unstable ground: corporate social policy in a dynamic society. S. Prakash Sethi, editor.
- Text
- Los Angeles, Melville Pub. Co. [1974]
- 1974
- 1 Item
Item details Format Call Number Item Location Text JLE 74-3038 Offsite Advertising, management, and society: a business point of view. [Edited by] Francesco M. Nicosia.
- Text
- New York, McGraw-Hill [1974]
- 1974
- 1 Item
Item details Format Call Number Item Location Text JLE 75-1048 Offsite Research program in finance working paper series/ Graduate School of Business Administration.
- Text
- Berkeley : Institute of Business and Economic Research, University of California, Berkeley
- 1971-present
- 15 Items
Item details Format Call Number Item Location Text JLM 86-1055 v. 260-269 (1996) Offsite Item details Format Call Number Item Location Text JLM 86-1055 v. 270-284 (1997-1998) Offsite Item details Format Call Number Item Location Text JLM 86-1055 no. 285-295 (Oct. 1998-Nov. 2000) Offsite California management review [microform].
- Text
- Berkeley.
- 1958-present
- 33 Items
Item details Format Call Number Item Location Text JBM 04-73 v. 46-47 (2003/2004-2004/2005) Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Item details Format Call Number Item Location Text JBM 04-73 v. 48-49 (2005/2006-2006/2007) Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Item details Format Call Number Item Location Text JBM 04-73 v. 50, no. 1 (fall 2007)-v. 51, no. 1 (fall 2008) Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Toward a unified theory of management; a symposium held at the Graduate School of Business Administration, University of California, Los Angeles, November 8 and 9, 1962.
- Text
- New York, McGraw-Hill Book Co. [c1964]
- 1964
- 1 Item
Item details Format Call Number Item Location Text D-15 2516 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Perspectives for research in marketing; seven essays [by] David A. Revzan.
- Text
- [Berkeley] Institute of Business and Economic Research [University of California, 1965]
- 1965
- 1 Item
Item details Format Call Number Item Location Text D-17 1323 no. 1-5 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
The application of social class in market segmentation [by] James M. Carman.
- Text
- [Berkeley] Institute of Business and Economic Research [1965]
- 1965
- 1 Item
Item details Format Call Number Item Location Text D-17 1355 no. 1-7 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Studies in the demand for consumer household equipment [by] James A [sic] Carman, with contributions by Frederick Manzara and John D. Kaczor.
- Text
- [Berkeley, University of California] Institute of Business and Economic Research [1965]
- 1965
- 1 Item
Item details Format Call Number Item Location Text D-17 1355 no. 1-7 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Price merchandising in food retailing: a case study [by] Paul E. Nelson and Lee E. Preston.
- Text
- Berkeley, Institute of Business and Economic Research, University of California [1966]
- 1966
- 1 Item
Item details Format Call Number Item Location Text D-17 4109 no. 1-6 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
A theory of distribution channel structure [by] Louis P. Bucklin.
- Text
- [Berkeley, University of California, Institute of Business and Economic Research, 1966]
- 1966
- 1 Item
Item details Format Call Number Item Location Text D-17 6670 no. 1-4 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Buyer decision making [by] Roger A. Dickinson.
- Text
- [Berkeley, Calif.] Institute of Business and Economic Research [1967]
- 1967
- 1 Item
Item details Format Call Number Item Location Text D-18 4451 no. 1-6 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
The design of consumer research panels: conception and administration of the Berkeley food panel [by] Louis P. Bucklin and James M. Carman.
- Text
- [Berkeley] Institute of Business and Economic Research [1967]
- 1967
- 1 Item
Item details Format Call Number Item Location Text D-19 3639 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Consumer image and attitude [by] John G. Myers.
- Text
- [Berkeley, Calif.] Institute of Business and Economic Research [1968]
- 1968
- 2 Items
Item details Format Call Number Item Location Text D-19 5946 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Item details Format Call Number Item Location Text JBE 90-851 Offsite A geography of marketing; resource bibliography [by] David A. Revzan.
- Text
- [Berkeley] Institute of Business and Economic Research [University of California, 1968]
- 1968
- 1 Item
Item details Format Call Number Item Location Text D-19 9835 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Studies in a simulated market [by] Lee E. Preston and Norman R. Collins. With the assistance of Jan H. Guettler and David Hupp, and with a contribution by Austin C. Hoggatt.
- Text
- [Berkeley, Calif.] : Institute of Business and Economic Research, [1966]
- 1966
California management review [electronic resource].
- Text
- Berkeley, Calif. : Graduate Schools of Business Administration, University of California, Berkeley and Los Angeles, 1958-
- 1958-present
- 2 Resources
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Advertising, management, and society: a business point of view / [Edited by] Francesco M. Nicosia.
- Text
- New York : McGraw-Hill, [1974]
- 1974
- 1 Item
Item details Format Call Number Item Location Text HF5813.U6 N52 Off-site A geography of marketing ; resource bibliography / [by] David A. Revzan.
- Text
- [Berkeley] : Institute of Business and Economic Research [University of California], [1968]
- 1968
- 1 Item
Item details Format Call Number Item Location Text Z7164.M18 R42 Off-site A theory of distribution channel structure / [by] Louis P. Bucklin.
- Text
- [Berkeley] : [University of California, Institute of Business and Economic Research], [1966]
- 1966
- 1 Item
Item details Format Call Number Item Location Text HF5415 .B772 Off-site The application of social class in market segmentation / [by] James M. Carman.
- Text
- [Berkeley] : Institute of Business and Economic Research, [1965]
- 1965
- 1 Item
Item details Format Call Number Item Location Text HF5415.2 .C21 Off-site Studies in a simulated market / [by] Lee E. Preston and Norman R. Collins. With the assistance of Jan H. Guettler and David Hupp, and with a contribution by Austin C. Hoggatt.
- Text
- [Berkeley, Calif.] : Institute of Business and Economic Research, [1966]
- 1966
- 1 Item
Item details Format Call Number Item Location Text HF5415.2 .P92 Off-site The marketing significance of geographical variations in wholesale/retail sales ratios / [by] David A. Revzan.
- Text
- [Berkeley] : Institute of Business and Economic Research [University of California], [1966, ©1965]
- 1966-1965
- 1 Item
Item details Format Call Number Item Location Text HF5415.2 .R19 Off-site New research in marketing ; papers / Lee E. Preston, editor.
- Text
- [Berkeley] : Institute of Business and Economic Research [University of California], [1965]
- 1965
- 1 Item
Item details Format Call Number Item Location Text HF5415.2 .R31 1963 Off-site Perspectives for research in marketing ; seven essays / [by] David A. Revzan.
- Text
- [Berkeley] : Institute of Business and Economic Research [University of California], [1965]
- 1965
- 1 Item
Item details Format Call Number Item Location Text HF5415.2 .R32 Off-site The design of consumer research panels: conception and administration of the Berkeley food panel / [by] Louis P. Bucklin and James M. Carman.
- Text
- [Berkeley] : Institute of Business and Economic Research, [1967]
- 1967
- 1 Item
Item details Format Call Number Item Location Text HF5415.3 .B8 Off-site Buyer decision making / [by] Roger A. Dickinson.
- Text
- [Berkeley, Calif.] : Institute of Business and Economic Research, [1967]
- 1967
- 1 Item
Item details Format Call Number Item Location Text HF5437 .D48 Off-site Managerial long-range planning / Research seminar series conducted by the Graduate School of Business Administration, University of California, Los Angeles, sponsored by the McKinsey Foundation for Management Research, Inc.
- Text
- New York : McGraw-Hill, [1963]
- 1963
- 1 Item
Item details Format Call Number Item Location Text HD31 .St37 Off-site The Unstable ground: corporate social policy in a dynamic society / S. Prakash Sethi, editor.
- Text
- Los Angeles : Melville Pub. Co., [1974]
- 1974
- 1 Item
Item details Format Call Number Item Location Text HD60.5.U5 U57 Off-site Studies in the demand for consumer household equipment / [by] James A [sic] Carman, with contributions by Frederick Manzara and John D. Kaczor.
- Text
- [Berkeley] : [University of California] Institute of Business and Economic Research, [1965]
- 1965
- 1 Item
Item details Format Call Number Item Location Text HD9999.H8 C21 Off-site Toward a unified theory of management : a symposium held at the Graduate School of Business Administration, University of California, Los Angeles, November 8 and 9, 1962.
- Text
- New York : McGraw-Hill Book Co., [1964], [©1964]
- 1964-1964
- 1 Item
Item details Format Call Number Item Location Text HD30 .K833 Off-site Consumer image and attitude / [by] John G. Myers.
- Text
- [Berkeley, Calif.] : Institute of Business and Economic Research, [1968]
- 1968
- 1 Item
Item details Format Call Number Item Location Text HB801 .M9 Off-site Shopping patterns in an urban area / [by] Louis P. Bucklin.
- Text
- [Berkeley] : [University of California] Institute of Business and Economic Research, [1967]
- 1967
- 1 Item
Item details Format Call Number Item Location Text AA6260 B85 Off-site California management review.
- Text
- [Berkeley, Calif.] : [Graduate Schools of Business Administration, University of California]
- 1958-present
- 61 Items
Item details Format Call Number Item Location Text HD28 .C18 v.51:no.3 (2009:spring) Off-site Item details Format Call Number Item Location Text HD28 .C18 v.51:no.2 (2009:winter) Off-site Item details Format Call Number Item Location Text HD28 .C18 v.52:no.1 (2009:fall) Off-site Perspectives for research in marketing; seven essays [by] David A. Revzan.
- Text
- [Berkeley] Institute of Business and Economic Research [University of California], [1965]
- 1965
- 1 Item
Item details Format Call Number Item Location Text HF5415.2.R4 Off-site Toward a unified theory of management : a symposium held at the Graduate School of Business Administration, University of California, Los Angeles, November 8 and 9, 1962 / edited by Harold Koontz.
- Text
- New York, McGraw-Hill Book Co. [©1964]
- 1964
- 1 Item
Item details Format Call Number Item Location Text HD31.K58 Off-site Managerial long-range planning. Research seminar series conducted by the Graduate School of Business Administration, University of California, Los Angeles, sponsored by the McKinsey Foundation for Management Research, Inc.
- Text
- New York, McGraw-Hill [1963]
- 1963
- 1 Item
Item details Format Call Number Item Location Text HD31 .S82 Off-site Buyer decision making [by] Roger A. Dickinson.
- Text
- [Berkeley, Calif.] Institute of Business and Economic Research [1967]
- 1967
- 1 Item
Item details Format Call Number Item Location Text HF5437 .D48 Off-site Price merchandising in food retailing: a case study [by] Paul E. Nelson and Lee E. Preston.
- Text
- Berkeley, Institute of Business and Economic Research, University of California [1966]
- 1966
- 1 Item
Item details Format Call Number Item Location Text HF6201.G72 U54 Off-site
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