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Displaying 1-41 of 41 results for author "Advertising Research Foundation."
The intelligent man's guide to sales measures of advertising.
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- [New York] Advertising Research Foundation [1965]
- 1965
- 1 Item
Item details Format Call Number Item Location Text JLD 77-3457 Offsite Journal of advertising research [microform].
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- New York, Advertising Research Foundation.
- 1960-present
- 23 Items
Item details Format Call Number Item Location Text JBM 01-674 v. 50-52 (2010-2012) Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Item details Format Call Number Item Location Text JBM 01-674 v. 53 (2013) Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Item details Format Call Number Item Location Text JBM 01-674 v. 54,v. 55, no. 2 (Mar.- Dec. 2014,June 2015) Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Simmons 1982 national study of local newspaper ratings.
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- New York, N.Y. (3 E. 54th St., New York 10022-3180) : Advertising Research Foundation, c1983.
- 1983
- 1 Item
Item details Format Call Number Item Location Text JFF 84-910 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
The Application of subliminal perception in advertising [microform].
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- New York, : Advertising Research Foundation,Inc., c1958.
- 1958
People meters : evolving a constructive industry course, measurement issues, implementation issues, long-range impact : transcript proceedings : an ARF Workshop on the Transition to People Meters, the New York Hilton, June 19, 1987.
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- New York, NY (3 E. 54th St., New York, NY 10022-3180) : ARF, c1987.
- 1987
- 1 Item
Item details Format Call Number Item Location Text JLF 88-1587 Offsite The importance of research in a changing business marketing environment including : first results of the ARF/ABP study of the relationship between business-to-business, advertising and sales : transcript proceedings / ARF Eighth Annual Business Advertising Research Conference, the New York Hilton, October 16, 1986.
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- New York, NY (3 E. 54th St., New York 10022-3180) : Advertising Research Foundation, c1986.
- 1986
- 1 Item
Item details Format Call Number Item Location Text JLF 88-2237 Offsite Executive research digest / ARF.
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- New York, NY : Advertising Research Foundation
- 19-19
- 1 Item
Item details Format Call Number Item Location Text JBM 90-1289 1989-91 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
ARF guidelines handbook : the Advertising Research Foundation compendium of guidelines to good advertising, marketing and media research practice.
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- New York : Advertising Research Foundation, 1990.
- 1990
- 1 Item
Item details Format Call Number Item Location Text JBE 91-2234 Offsite Transcript proceedings, What will happen to research quality in the 90's? : cost trade-offs, classic mistakes/how to avoid them, mall interviewing, single source data : ARF Seventh Annual Research Quality Workshop, the New York Hilton, September 21, 1989.
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- New York, NY : Advertising Research Foundation, c1989.
- 1989
- 1 Item
Item details Format Call Number Item Location Text JBF 92-1226 Offsite Transcript proceedings, Addressing the open issues in qualitative research : designing the study, the group moderator's role, new approaches and perspectives : ARF 3rd Bi-annual Qualitative Research Workshop : The New York Hilton, May 23 , 1989.
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- New York, N.Y. : Advertising Research Foundation, c1989.
- 1989
- 1 Item
Item details Format Call Number Item Location Text JBF 92-1225 Offsite Transcript proceedings, Fulfilling the promise of electronic single source data : a progress report : the organizational impact, case studies, results of the latest analysis : 2nd annual ARF Single Source Data Workshop, the New York Hilton, June 22, 1989.
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- New York, NY : Advertising Research Foundation, c1989.
- 1989
- 1 Item
Item details Format Call Number Item Location Text JBF 92-1222 Offsite Transcript proceedings : addressing today's issues in copy research : new measurement approches, recall and persuasion revisited, emerging issues : ARF 6th Annual Copy Research Workshop, the New York Hilton, May 22, 1989 / [Linden A. Davis, Jr., workshop chairman]..
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- New York, NY : Advertising Research Foundation, c1989.
- 1989
- 1 Item
Item details Format Call Number Item Location Text JBF 93-611 Offsite The new Boston; a study of adult newspaper reader information and related data. COnducted by Carl J. Nelson Research inc., in consultation with the Technical Committee of The Advertising Research Foundation.
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- [Boston] Globe newspaper Company, 1961.
- 1961
- 1 Item
Item details Format Call Number Item Location Text D-14 4289 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Male vs. female ; influence on the purchase of selected products as revealed by an exploratory depth interview study with husbands and wives.
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- New York : True - The Man's Magazine, c1958.
- 1958
- 1 Item
Item details Format Call Number Item Location Text F-10 4184 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
The Audiences of 5 magazines : size, characteristics, possessions : Newsweek, Time, U.S. news & world report, Life, The Saturday evening post.
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- New York : Newsweek, 1962.
- 1962
- 1 Item
Item details Format Call Number Item Location Text F-10 8375 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
The language of dynamic psychology, as related to motivation research [by] Joseph W. Wulfeck and Edward M. Bennett.
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- New York, McGraw Hill, 1954.
- 1954
- 1 Item
Item details Format Call Number Item Location Text YEC (Wulfeck, J. W. Language of dynamic psychology) Offsite An introductory bibliography of motivation research.
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- New York, Advertising Research Foundation [1953]
- 1953
- 1 Item
Item details Format Call Number Item Location Text SB p.v. 2058 no. 1-8 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
National survey of television sets in U.S. households.
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- New York : Advertising Research Foundation.
- 1955-
- 1 Item
Item details Format Call Number Item Location Text M-10 2879 May 1959, June 1967-Jan. 1969 Offsite The impact of business publication advertising on sales and profits : a joint project of the Advertising Research Foundation and the Association of Business Publishers.
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- New York, NY : ARF : ABP, c1987.
- 1987
- 1 Item
Item details Format Call Number Item Location Text JBF 12-164 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
On the road to a new effectiveness model : measuring emotional responses to television advertising / [edited] by Anca Cristina Micu of Sacred Heart University & Joseph T. Plummer of the Advertising Research Foundation.
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- New York, N. Y. : The ARF, c2007.
- 2007
- 1 Item
Item details Format Call Number Item Location Text JCX T-149 Offsite Journal of advertising research [electronic resource].
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- [Washington, DC] : Published for the Advertising Research Foundation by World Advertising Research Center
- 1960-present
- 2 Resources
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ARF comparability study : a controlled field experiment comparing three methods of estimating magazine audiences / study executed by Simmons Market Research Bureau, inc.
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- [New York] : Advertising Research Foundation, 1980.
- 1980
- 1 Item
Item details Format Call Number Item Location Text PN4888.R37 A17 v.2 Off-site Word of mouth advertising : a review of the literature.
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- [New York] : [Advertising Research Foundation], [1967], [©1967]
- 1967-1967
- 1 Item
Item details Format Call Number Item Location Text HF5827 .A75 Off-site Television advertising copy research practices among major advertisers and advertising agencies : an Advertising Research Foundation survey / Benjamin Lipstein, James Neelankavil.
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- New York, N.Y. (3 East 54th St., New York 10022) : ARF, [1982], ©1982.
- 1982-1982
- 1 Item
Item details Format Call Number Item Location Text HF6146.T42 L57 1982 Off-site Quantitative and qualitative aspects of daily newspaper reading ; a national study.
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- New York, 1973.
- 1973
- 1 Item
Item details Format Call Number Item Location Text PN4867 .N49 Off-site The ABC's of IMC : Building blocks for integrated marketing communications / editors, Anders Grönstedt and Lisa Syracuse.
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- New York, NY : The Advertising Research Foundation, [1998], ©1998.
- 1998-1998
- 1 Item
Item details Format Call Number Item Location Text HF5415.123 .A23 1998g Off-site Transcript proceedings : Magazine Audience Measurement Research Workshop : magazine media research 2001 : new challenges facing audience measurement, January 22, 1997, The New York Hilton.
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- New York, NY : Advertising Research Foundation, [1997], ©1997.
- 1997-1997
- 1 Item
Item details Format Call Number Item Location Text HF5415.2 .T72 1997g Off-site But which half is working? - : the ARF Return on Marketing Investment Workshop.
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- New York : Advertising Research Foundation, [1997], ©1997.
- 1997-1997
- 1 Item
Item details Format Call Number Item Location Text HF5415.123 .A743 1997g Off-site The experts report on marketing research : online research, consumer insights & qualitative research, return on marketing investment, brand equity & advertising research : an ARF week of workshops event, October '99, New York City.
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- New York, NY : Advertising Research Foundation, [1999], ©1999.
- 1999-1999
- 1 Item
Item details Format Call Number Item Location Text HF5415.2 .E9 1999g Off-site Media research : print research, television research, interactive media research, media accountability.
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- New York, NY : Advertising Research Foundation, 1999.
- 1999
- 1 Item
Item details Format Call Number Item Location Text HF6146.T42 M43 1999g Off-site ARF's Interactive Media Research Summit III : July 22-23, 1997, New York / [summit co-chairs, Rande Price, Buddy Tucker].
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- New York, NY : Advertising Research Foundation, [1998], ©1998.
- 1998-1998
- 1 Item
Item details Format Call Number Item Location Text HF6146.I58 A74 1997g Off-site The measurement and control of the visual efficiency of advertisements / Conducted for E.I. du Pont de Nemours & Co., inc. and the Advertising Research Foundation.
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- [New York] : [Advertising Research Foundation], 1962.
- 1962
- 1 Item
Item details Format Call Number Item Location Text HF5823 .Ad96 Off-site Sherwood Dodge: he spoke for all of us.
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- New York : Advertising Research Foundation, 1971.
- 1971
- 1 Item
Item details Format Call Number Item Location Text HF5831 .D63 Off-site The Audiences of 5 magazines : size, characteristics, possessions : Newsweek, Time, U.S. news & world report, Life, The Saturday evening post.
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- New York : Newsweek, 1962.
- 1962
- 1 Item
Item details Format Call Number Item Location Text HF5905.U5 N47 Off-site A study of the opportunity for exposure to national newspaper advertising. / Prepared for Newsprint Information Committee [in consultation with Advertising Research Foundation].
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- New York, 1964.
- 1964
- 1 Item
Item details Format Call Number Item Location Text HF6105.U5 Au25 Off-site What can one newspaper ad do? : An experimental field study of newspaper advertising communication and sales results / Prepared for the Newsprint Information Committee. Field experiment controlled and executed by Opinion Research Corporation, Princeton, N. J. Study conducted in consultation with the Advertising Research Foundation.
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- New York, 1969.
- 1969
- 1 Item
Item details Format Call Number Item Location Text HF6107 .Am4 Off-site A report of the ... Meeting of the ARF Operations Research Discussion Group / Advertising Research Foundation, Inc.
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- New York City : The Foundation
- 19
- 2 Items
Item details Format Call Number Item Location Text HF5801 .Ad95 no.6 (1961) Off-site Item details Format Call Number Item Location Text HF5801 .Ad95 no.8-11 (1962:Nov.-1964:Nov.) Off-site Journal of advertising research.
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- [New York] : Advertising Research Foundation
- 1960-present
- 37 Items
Item details Format Call Number Item Location Text FN 929 v.45 (2005) Off-site Item details Format Call Number Item Location Text FN 929 v.46 (2006) Off-site Item details Format Call Number Item Location Text FN 929 v.47 (2007) Off-site Journal of advertising research.
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- [New York] : Advertising Research Foundation
- 1960-present
- 31 Items
Item details Format Call Number Item Location Text HF5801 .J6 v.31:no.1-4 (1991:Feb.-Mar. & Dec.) Off-site Item details Format Call Number Item Location Text HF5801 .J6 v.32 (1992:Jan.-June) Off-site Item details Format Call Number Item Location Text HF5801 .J6 v.32 (1992:July-Nov.) Off-site ARF guidelines handbook : the Advertising Research Foundation compendium of guidelines to good advertising, marketing and media research practice.
- Text
- New York : Advertising Research Foundation, 1990.
- 1990
- 1 Item
Item details Format Call Number Item Location Text HF5801 .A42 1990g Off-site Journal of advertising research.
- Text
- New York : Advertising Research Foundation
- 1960-present
- 14 Items
Item details Format Call Number Item Location Text HF5801 .J6 vol.35 1995 Off-site Item details Format Call Number Item Location Text HF5801 .J6 vol.36 1996 Off-site Item details Format Call Number Item Location Text HF5801 .J6 vol.38 1998 Off-site
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